HIST 1302 FINAL EXAM REVIEW Essay Example

The color purple and Girl Essay Example For Students

The shading purple and Girl Essay Celies first extraordinary and suffering female relationship is with her more youthful sister, Nettie. Such is the bond between the two sisters that when their stepfather takes steps to assault Nettie, Celie offers herself in her place. Celies life of drudgery and sexual debasement proceeds into her wedded existence with Albert, a man who she at first apprehensions so much she can just allude to him as Mr. He treats her like a slave and he puts forth a valiant effort to cut off the sisters association by catching Netties letters. Walkers depiction of Celie underlines the hardships of life that a lady can understanding and survive. We will compose a custom paper on The shading purple and Girl explicitly for you for just $16.38 $13.9/page Request now Interestingly, she delineates Nettie, who turns into an African preacher, as a lady who is to a greater degree a women's activist and is progressively mindful of the cruel real factors of a man centric culture. Through her letters Nettie attempts to manage Celie and cause her to understand that she merits a superior life. She features the social contrasts and the similitudes among American and African culture. The Olinka ladies she works with appear to be glad to impart their spouses to one another and their lives revolve around work, their youngsters and their associations with one another since, a lady can't generally have a man for a companion without the most noticeably terrible sort of exclusion and gossip6. Along these lines, Celie shares her significant other with Shug Avery, takes a shot at the land and in the home and has a gathering of female companions. The sisters are both first individual storytellers and Walker obviously shows that they compose as a demonstration of trust, keeping up their spirits and connecting with one another, trusting in one another, teaching one another and supporting each other through the troublesome occasions. Blues artist, Shug Avery, is the affection for Celies life and furthermore her spouses escort. In any case, it is clear, some time before Celie meets Shug, that she favors men to ladies, I take a gander at ladies, tho, cause Im not terrified of them7. Celie gets besotted with a photo of Shug, A now when I dream, I long for Shug Avery8. They in the long run meet and experience passionate feelings for, starting an on-off long haul lesbian relationship. Shug is a gifted, free lady and shows Celie a getaway course from an incredible drudgery. She demonstrates her that on the off chance that she needs to be dealt with well and with deference she needs to support herself. Celie just feels really explicitly cherished after her revelation of lesbian joys, denoting another progression towards her freedom. As she acquires fearlessness from being with Shug, she stands up to Albert, You a lowdown hound is whats wrong, I state. Its chance to leave you and go into the Creation. What's more, your dead body is only the doormat I need. 9 Another partner is solid disapproved and solid bodied Sofia. From the outset Celie is jealous of Sofias knowledge, certainty and autonomy and abhorrences her pity of her thus sells out her by prompting her better half, Harpo to beat her. Whenever she sees him he is battered and wounded and unmistakably Sofia defended herself and hit him back. Celie feels remorseful of her selling out and Sofia is incensed however they can talk and eliminate any confusion air and they chuckle together when Sofia encourages Celia to, slam Mr. head open10. To solidify their fellowship, they start to take a shot at a blanket from the wrecked curtains11 Celie made for Sofia when she got hitched. This conventional blanket is representative of womens solidarity with each fix speaking to a lady on its own little and unimportant however when bound together making a solid solidarity and feeling of harmony. Another reference comes when Mr. what's more, his sibling, Tobias, are on the patio with Celie and Sofia, who are sewing. .ua2914bb0dd29d72eb103159b4bb3d3f1 , .ua2914bb0dd29d72eb103159b4bb3d3f1 .postImageUrl , .ua2914bb0dd29d72eb103159b4bb3d3f1 .focused content zone { min-stature: 80px; position: relative; } .ua2914bb0dd29d72eb103159b4bb3d3f1 , .ua2914bb0dd29d72eb103159b4bb3d3f1:hover , .ua2914bb0dd29d72eb103159b4bb3d3f1:visited , .ua2914bb0dd29d72eb103159b4bb3d3f1:active { border:0!important; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .clearfix:after { content: ; show: table; clear: both; } .ua2914bb0dd29d72eb103159b4bb3d3f1 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; darkness: 1; change: mistiness 250ms; webkit-change: obscurity 250ms; foundation shading: #95A5A6; } .ua2914bb0dd29d72eb103159b4bb3d3f1:active , .ua2914bb0dd29d72eb103159b4bb3d3f1:hover { haziness: 1; progress: murkiness 250ms; webkit-change: mistiness 250ms; foundation shading: #2C3E50; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .focused content territory { width: 100%; position: relative ; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content improvement: underline; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-tallness: 26px; moz-fringe span: 3px; content adjust: focus; content beautification: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .ua2914bb0dd29d72eb103159b4bb3d3f1:hover .ctaButton { foundation shading: #34495E!important; } .ua2914b b0dd29d72eb103159b4bb3d3f1 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .ua2914bb0dd29d72eb103159b4bb3d3f1-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ua2914bb0dd29d72eb103159b4bb3d3f1:after { content: ; show: square; clear: both; } READ: Martin Luther King Jr EssayShug enters to hear the two men deprecating all the ladies they know. She participate with the knitting and her activity puts her solidly joined with Sofia and Celie. Theres little uncertainty this blanket, with the example Sisters Choice, and its message, will be given to girls and granddaughters. When Sophia is sent to jail her system of female companions unite behind to help and bolster her. That she endures her detainment, detachment from her youngsters and ensuing oppression is a demonstration of this help and her very own quality. One of her fundamental partners during this period is Mary Agnes and this is another female character that develops in quality all through the story and accomplishes her fantasy. Celies developing autonomy is underlined when she begins to wear pants, beforehand a men-possibly piece of clothing, and her monetary freedom is made sure about when she begins her own effective fitting business, Folkspants, Unlimited. When Nettie in the end gets back, rejoining Celie with her kids that Alfonso had detracted from her such huge numbers of years prior, Celies life is finished. The two stories are about the passing on of understanding and while the peruser never knows whether Kincaids Girl accepted the guidance offered, in The Color Purple, the peruser sees the proof of ladylike exhortation and backing being given and taken like the Olinka ladies the ladies are companions and will do anything for one another12. 1503 words. References: 1. Carter, A. (ed) (1986) Wayward Girls and Wicked Women, Virago, pp. 326-7, Girl by Kincaid, Jamaica 2. In the same place. 3. In the same place. 4. Walker, Alice, (1983) The Color Purple, The Womens Press Limited 1983, p. 3 5. In the same place., p. 3 6. On the same page. , p. 141 7. In the same place. , p. 7 8. In the same place. , p. 8 9. In the same place. , p. 170 10. In the same place. , p. 39 11. On the same page. , p. 39 12. On the same page. , p. 141 Bibliography: Carter, A. (ed) (1986) Wayward Girls and Wicked Women, Virago, pp. 326-7, Girl by Kincaid, Jamaica Goodman, Lizbeth (ed) (1996) Approaching Literature: Writing and Gender, Routledge in relationship with The Open University, Milton Keynes Padley, Steve (ed) (2001) Approaching Prose Fiction, The Open University, Milton Keynes Walker, Alice, (1983) The Color Purple, The Womens Press Limited 1983, London.

Mr :: essays research papers

Title: Great Expectations Creator: Charles Dickens Principle Characters: Pip †The primary character, Estella †The rich young lady, Joe †Pip’s uncle the metalworker, Miss Havisham †The rich old woman, Magwitch †The convict and Pip’s supporter Setting: Kent a town loaded with bogs by the stream Perspective: Dialog Theme(s): Becoming a man of his word and living in destitution, going gaga for an excellent young lady named Estella who is rich. Rundown: Pip is a little youngster who lives in destitution with his sister Mrs. Joe and brother by marriage Joe who is a metal forger. Pip is paid by Miss Havisham a well off woman to play with Estella who is extremely pleased and stood up. He goes gaga for her however she doesn’t like him since she feels he can never be a refined man and become well off like her. His incredible desires begin materializing when he helps a convict who later turns into his advocate. With the assistance of his advocate he turns into a well off courteous fellow. Pip attempted to do everything to win Estella after numerous years he at long last gets her. History of Author: Charles Dickens (1812-1870), was conceived in England, the second of eight offspring of an obligation ridden government assistant. At age 10 he was sent to work in a London plant. This experience upset him so enormously and left such an impact on him, that he later made affliction and deserted kids as the saints of a considerable lot of his books. He at long last broke liberated from the slave manufacturing plant and came back to class. He turned into a paper correspondent, a vocation that helped him to watch individuals and to make scenes that live in his readers’ recollections. With the presence of The Pickwick Papers in 1836 and 1837, at age 24, Charleston turned into the most well known writer in England.

3 Day Field Trip free essay sample

Their customers are for the most part outsiders and columnist in famous papers the world over like The New York Times. The speaker just told and talk about us what are the future that anticipates you on the off chance that you apply to their organization. He talked about the capabilities that they need for you to work for SITEL. One of the capabilities is that you need to talk fluidly in English. Since it is the second broad language that we are utilizing. What's more, the customers you are talking are for the most part outsiders so you must be acceptable in communicating in English. After our visit in SITEL we went to Market Pasalubong Shopping to purchase Goodies and keepsakes. After that we went to our lodging and rest for tomorrows’ trip. The third organization that we visit is the International Broadcasting Bureau in La Union. It is a telecom site that resembles a server in radio broadcasts. Their offices are astonishing. We will compose a custom exposition test on 3 Day Field Trip or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page They examined on how they play the radio naturally and how they investigate if something terrible occurs. They play radio and TV in different nations. The last organization that we visited is the Bangui Windmill Corporation situated in Ilocos. We by and by observed tremendous windmills that pivots like for eternity. The speaker talked about by they way they made the windmills and how much power it produces. Every windmill takes just 3-4 days to constructed. Right now they had 20 windmills running. The propellers of the windmill are versatile and can change dependent on where the breeze is going to. The power that they are making are 40% of all out power in Ilocos.

10 Tips for Helping Students With ADHD Get Organized

10 Tips for Helping Students With ADHD Get Organized If your child has ADHD you may be very familiar with his or her tendency to lose assignments somewhere between school and home, to forget to bring books home for study, to turn in school work late or incomplete, to create an overflowing locker (and desk and book bag) stuffed with endless piles of papers, books, half-eaten lunches, and even notes from the teacher that never make it into your hand. And somehow, even after providing boxes of them, there is no pencil to be found when needed. Kids with ADHD sometimes get labeled as irresponsible, careless, or lazy. This criticism is not only inaccurate and unhelpful but hurtful. Chronic disorganization can be debilitating to people with ADHD. Disorganization and forgetfulness are actually both included among the criteria for diagnosing ADHD. Impairments in these areas are often related to executive function deficits that make it harder to plan ahead, remember, prioritize, get started, self-monitor, and complete tasks. Kids with ADHD often need a lot of structure and support to help with organization, but they can develop good organizational habits early on with your assistance. The first and most important step in helping your child with the organization at school is to work closely and collaboratively with your childs teacher. Good communication between home and school is essential. How to Find ADHD Services at Your Childs School Organizational Strategies for School-Aged Kids With ADHD Here are some tips for helping students with ADHD develop good organizational habits: Work with your child to set up a specially designated study area at home that is free of distractions. This workspace should be kept well-organized. Help your child do this by leading him or her through the steps necessary to keep the area neat and clear of unnecessary items. Know that you will need to supervise your child and help him through this process on a regular basis. Make this a part of your daily routine.Provide useful supplies, such as pencils, pens, paper, ruler, paper clips, pencil sharpener, dictionary, calculator, etc. Label drawers in the study area desk or table and help your child place supplies in the designated drawer.Work with your childs teacher to set up a system for getting assignments down in a notebook. This documentation will travel back and forth from school to home with your child. This assignment notebook/folder should include a calendar or planner that can be used to keep track of longer-term projects due dates and test dates. Review this calendar regul arly with your child. Use the calendar to help your child break down longer projects into smaller segments. Keep in mind that you may need to be creative with your child to help him find a system that works for him.Ask the teacher to offer support by gently reminding your child when it is time to write assignments in a notebook. This step ensures that he understands the assignments and checking to see that the assignments are written down correctly in a notebook. At the end of the school day, it is also helpful for the teacher to check to see that appropriate books, papers, and the homework notebook make it into your childs book bag.If your child has difficulty with handwriting, ask the teacher about giving your child a printed handout of daily assignments that can be included in the homework notebook. Even better if the teacher can provide handouts that have already had three holes punched out in advance and the handouts can be placed directly into the homework notebook.At the end of homework time before the next school day, review homework papers and books that need to go back into his book bag for school. Supervise your child as he gets these items zipped inside the book bag and placed in a designated spot near the door to the house. This way the bookbag can easily be found in the morning.Ask the teacher about scheduling regular times for your child to organize and clean out their desk and locker at school. Be sure to schedule regular times for your child to clean out school backpack and notebooks at home, as well. Understand that your child will need supervision and help with these chores. Guiding your child through these steps and practicing these skills, again and again, is necessary in order for good habits to form.Designate areas of the desk or locker for specific items. You can even draw out these areas with tape to indicate where items should goâ€"for example, notebooks, books, folders, writing utensils, etc. This will make it easier to place items b ack in the right spot so they can be found when needed.Purchase a set of color-coded book covers, notebooks, and folders for each subject area. Your child can organize his work by colors. For example, he may choose red for math, yellow for language arts, green for science, etc. Share with the teacher so she (or he) can support your child in using this system, as well. She can even highlight handouts for each subject by using the corresponding color somewhere on the page.Set up a motivating reward system to positively reinforce your child as he shows improvements in developing more and more organizational skills in his daily life. What to Do if Your Childs Teacher Blames Them for Their ADHD

Differences between Christianity and Buddhism - Free Essay Example

Christianity and Buddhism have different perspectives on religious rituals, marriage and laws. People with different religious beliefs tend to have contrasting cultures. Christians and Buddhist practice different types of rituals for their religion. Prayer is a ritual used in Christianity they pray to their God for guidance, prayer is essential in their religion but Buddhist do not pray to anything they mediate to let go of everything. Sunday services are done differently in both religions, Buddhist Sundays services are dedicated to meditating to Buddha with hopes of getting enlightenment. On the contrary, Christians Sundays services consist of prayer, praise and worship and a message for Gods people to get understanding. Christians and Buddhist have different views on communion. For Christians it is a time to remember Jesus Christs sacrifice by eating bread and drinking wine in symbolizing His flesh and blood, but because the Buddha did not say anything about communion Buddhist do not partake in that activity, it is not necessary in their religion. In conclusion Buddhist and Christians have different rituals for their religion. The viewpoints on marriage for Christians and Buddhist are different. For Buddhist marriage is not important, it is just an individual want. Whereas most Christians believe marriage is a gift from God so they should accept it. Christian marriage ceremonies are very elegant and meaningful because it exemplifies a covenant. If a buddhist decided to marry the wedding is very simple there is no dress code for the couple or the guests, the bride and groom might wear a Bhaku or just casual clothes. On the other hand, Christian weddings can be complex because of the preparations that need to be done for the wedding to be right in the eyes of God. The bride usually wears a long white gown symbolizing her purity and the groom wears a black suit or tuxedo to represent strength and sophistication. To summarize, Buddhist really have no motives for marriage but Christians do. Buddhist and Christians contrast with their way of rules and laws. In Christianity there are commandments that must be followed for one to have a relationship with God, the commandments are put in place for the good of the people. However, in Buddhism they believe in the 5 moral precepts of Buddha which are basic rules that help get to enlightenment. Punishment and discipline are viewed differently in Buddhism and Christianity. Buddhist do not believe in any form of punishment, they believe that you get what you give or karma. Unlike buddhist, Christians believe that punishment comes from God when you do wrong towards Him or His people and discipline teaches self-control and love. The ultimate goal for Buddhist is to reach a point where they are awakened to everything in the world, for Christians the goal is to make it to heaven and meet their Creator. In the end Christians commandments and Buddhism rules differ from each other. To sum up everything Christians and Buddhist have different religious views on rituals, marriage and laws.

The Appeal Of The Mccain Feinstein Amendment - 935 Words

The appeal of the McCain-Feinstein amendment is its comparatively restrictive nature. In the words of constitutional law professor, David Cole, with particular reference to the past actions of the Bush administration, ‘the new legislation seems designed to prevent future administrations from interpreting existing laws to permit what they were plainly designed to prohibit’ (Cole, D 2015). In other words, the amendment approaches the problem from a different perspective in contrast to previous prohibitions. Rather than expressing a broad prohibition, it restricts interrogators to a definitive list of approved techniques (Feinstein, D 2015). This approach, thus, essentially avoids the ambiguity that has become an enduring quality of international human rights law in relation to torture (Cole, D 2015; Levinson, S 2015, pp. 2017-2018). In succinct terms, if a technique is not authorised, it is affirmatively prohibited. To this avail, in stark contrast with its predecessors, this legislation may yet prove to be instrumental in the prevention of torture. In spite of its acclaimed innovation, critics call attention to the fact that, likewise, the McCain-Feinstein amendment cannot escape the ‘definition debate’ that plagues the discourse surrounding torture. In reference to this, a proponent of this thesis may advance the case of Appendix M. Whereby, under the circumstance, Appendix M could be conceivably read as permitting ‘torture lite’. The point being, as the proponent

Book vs. Movie Which One Portrays the Theme the Best Essay

With the constant streaming of new movies and television shows available, moviegoers tend to watch them for fun. They see an entertaining movie about conflict that sparks the sense of adventure in them. But do they really grasp what the movie can teach the viewers? With today’s society, the themes are lost in the entertainment purposes. However, books have developed to do what a movie does and so much more. In this way books give life to all people that read them. When a person reads a book they are entranced in the plot line. They have to comprehend and understand in order to finish the book and have it make sense. Movies can just be idly watched without gaining attention or intellect. Due to this, movies do not leave an impression.†¦show more content†¦The movie based off of Inkheart by Cornelia Funke takes out many scenes that are important to the book. They also change the entire ending so it throws off the original themes and meanings in the book. This movie did a terrible job with connecting the two pieces together and left many people upset with the ending. The book was a glorified version of the movie when compared. That is how it should be. Inkheart was not the only book that changed when turned into a movie. Tuesday’s with Morrie, by Mitch Albom, is another example of a movie that changes what the book intended. The movie did a great job of portraying the book though it did make some changes that changed the focus of the movie. Instead of fully receiving the concept of â€Å"it is never too late,† the lesson that anyone can have an impact on another person is shown. Though these are very similar, they are not the same. The way it is portrayed tends to leave a stronger message with the book then it does in the movie and that makes all the difference. This is the same for the Kite Runner, by Khaled Hosseini. In this movie, they take out many parts from the book. This does not necessarily change a lot of the initial concepts but it has an effect. When something is taken out, like a suicide attempt, it takes the intensity out of the movie that was received from the book. Though the movie teaches the lesson that the book does, it does not have the strength it did as in the book. That connect people get from readingShow MoreRelatedCritique of Oprah Winfreys Film Version of Their Eyes Were Watching God1771 Words   |  8 PagesWatching God. She modified characters and symbols, altered the theme and relationships, and utterly desolated the significance of the title, making it almost unrecognizable to someone who has read the book. Winfrey totally eviscerated Hurston’s unsurpassed novel, extrapolating what she thought important without going in depth in to the true meaning of the story. Oprah took Hurston’s writing and morphed it into her own abominable movie. Oprah’s first mistake, changing Janie’s character to making herRead MoreAnalysis Of The Book Maus 1653 Words   |  7 Pagessurvived it was either because of luck or some sort of economic advantage. We see this theme in Art Spiegelman s book Maus. Many of the situations Vladek, the main character, finds himself in, he would have never mahde through without luck and/or his socioeconomic status. Vladek witnesses people, family members, sent to the camps and die around him, yet he lives. Why is this? One of the first scenes in the book that luck comes into play is when Vladek is caught by the Nazis and sent to a PrisonerRead MoreFairy Tales And Folk Stories1668 Words   |  7 Pagesthough not exclusively, at children because they are passed on by parents each night before bed. But some of the stories that have been told for a long time across many different cultures have affected the perspectives of people more than they realize. 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Cell Phone Safety The Most Cherished Work Of Mine

This is probably the most cherished work of mine. I had heard the potential hazards of cell phones, and after spending an extended amount of time doing the research, the findings negating cell phone safety was irrefutable. I think that since cell phones are such a highly debated topic, it was an awesome subject to tackle, and I hope this paper can help people think twice about cell phone safety. Unseen Dangers: The Reality of Cell Phones The Industrial Revolution marked the beginning of modern technology, creating fruitful moments in history that paved the groundwork for the Information Age. The advancement of computer chip technology allowed us to create the modern day cell phones, revolutionizing the concept of communication. Today our†¦show more content†¦George Zysman provides an excellent explanation, â€Å"This is especially impressive when we consider that the early phones were little more than radios, while the modern ones are essentially sophisticated computers capable of hundreds of millions of calculations per second† (109). Today, cell phones are devices many people cannot live without, which is evident in the exponential growth of cell phones users. According to a United Nations Telecom Agency report, there were about 6 billion cell phone subscriptions at the end of 2011, â€Å"with one cell phone account for roughly 86 of every 100 people† (Canadian Press). The modern â€Å"smartphone† is becoming the most desired communication device available. Nearly all businesspeople utilize the technology to stay current on their work tasks, and nearly every common layperson is impelled to possess these devices for entertainment and service applications. â€Å"Smartphones have†¦ a real Web browser and a variety of other services, including GPS, a camera and a wide variety of other applications† (Sinisalo 6). The capabilities of modern cell phones have undoubtedly marked an unprecedented shift in convenient communication, entertainment, and service technology. However, since cell phones first debuted on the market, and continuing until present day, there has been a startling misconception regarding the safety of cell phones. When the cell phone industry began growing in the 1980s, the industry

The Symposium And The Bhagavad Gita Essay - 1725 Words

Paper Assignment 2 Prompt 1 When it comes to the subject of love and desire, it would seem that The Symposium and The Bhagavad Gita disagree as to whether those qualities are beneficial to achieving spirituality or detrimental. In the Symposium, Plato states that desire is part of the pathway to achieving spirituality. By contrast, the unnamed author of the Bhagavad Gita seems to state that desire is an obstacle in the pathway to achieving divinity. Their perspectives can seen through their texts that connect of love to the divine, Plato’s way of reaching divinity and the way of reaching divinity that is mentioned in the Hindu scripture of The Bhagavad Gita. Through the readings of The Bhagavad Gita and The Symposium, it is clear that love and desire seems to be a asset to fulfilling one’s divinity rather than an obstacle. An important part of the subject is that in both The Symposium and The Bhagavad Gita, love is seen as sort of a divine force. At the setting of the Symposium, Plato, through the speeches of the other great minds at the Symposium, introduces the possible concepts that Love might be a God that is one of the beautiful gods of all. However, according to Plato, love is neither a god nor human, but â€Å"He is a great spirit, Socrates. Everything classed as a spirit falls between god and human† (Plato 38). This quote is crucial to the rest of the content of The Symposium because by saying that Love falls in between the status of gods and humans, Plato is able toShow MoreRelatedThe Bhagavad Gita And The Symposium2073 Words   |  9 PagesDesire in the Bhagavad-Gita and the Symposium Concepts of love and desire cross cultures and time periods, defining human interaction and goals with its powerful force on the human mind. The line between love and desire is not always clear and people from philosophers to scientists have attempted to understand these complex emotions and how they may be right or wrong. Desire has been characterized mainly as a distraction that will hinder humans on their solitary paths to self- enlightenment, butRead MoreDesire In The Symposium1508 Words   |  7 PagesIn Plato’s The Symposium, a group of well-versed men consider philosophical arguments, specifically regarding the role desire plays in a virtuous life. As academics and philosophers who hold high rank in the social system of ancient Greece, these men are praised for their wisdom and eloquence. One such philosopher, Pausanias, gives a speech early in the text that addresses desire as a multifaceted concept, setting the tone for the novel. The Bhagavad-Gita, an ancient India n text that is much reveredRead MoreLove And Devotion : Everlasting Concepts With Innumerable Meanings1655 Words   |  7 Pageschanged; and the studying of great texts such as the Plato’s Symposium, the Book of Ruth in the Hebrew Bible, and the Bhagavad Gita have contributed to the expansion of my knowledge on such abstract topics. Love holds various meanings that vary from person to person, which is largely what is so remarkable about it. Love is an emotion, a drive, an expression; love is many things combined into one strong pull to some force. In The Symposium, love holds many interpretations by the various speakers, butRead More Siddhartha Essay: Hindu and Buddhist Thought1501 Words   |  7 Pagesbetween Siddhartha and the Bhagavad Gita, an important poetical document of the Hindu religion. Timpe maintains that Hesse was influenced largely by the Bhagavad Gita when he wrote his book and that the protagonist was groping his way along the path prescribed by the Bhagavad Gita. Hesse was indeed familiar with this important work, and a comparison between it and Siddhartha is rewarding.    As Timpe points out, the basic central problems of Siddhartha and the Gita are similar: how can theRead MoreConcepts Of Love And Desire2059 Words   |  9 Pagesbecause they are literally regarded as a disposable vessel for the real spirit which is placed in much higher standing within the world order. In the same way, â€Å"beauty of minds as more valuable than that of the body† (Plato 48) is an emphasized in the symposium. This connection to the concept of the other text where the bodies of humans and other material things are of much less value than that which is less tangible. The mind is valued for its infinite possibilities and its connection to knowledge. The

The Host Book Review Free Essays

The Host Book Review Melanie Stryder is one of few â€Å"wild† human rebels who have evaded the alien souls currently taking over the Earth. With her younger brother, Jamie, and the man she loves, Jared Howe, Mel is on the run from souls who hunt down host bodies for use. Souls are creatures that rely on host bodies to survive. We will write a custom essay sample on The Host Book Review or any similar topic only for you Order Now After insertion, they erase any mental presence of the being originally there and establish a claim over the body and mind. Earth is Wanderer’s ninth planet, and Mel is her ninth host body. Upon waking inside her new body, she is shocked not only by the vividness of human emotions, memories, and senses, but quickly learns that Melanie Stryder is not willing to give up the entirety of her mind. Stephenie Meyer’s Twilight Saga has often been described as vampire fiction for people who don’t like vampires. It is fair to say that with The Host, her latest novel, she has once again managed to break the usual genre stereotypes. This time, writing a science fiction novel for people who don’t like science fiction. Unlike the most popular alien invasion movies and science fiction television shows, The Host doesn’t have Will Smith or Richard Dean Anderson to save the planet against a background of gun fire, secret weapons, and loud explosions. In The Host humanity is lost, vastly outnumbered and overwhelmed by superior technology. There are tiny pockets of resistance left; just a handful of humans who have yet been captured, but they don’t spend their days plotting to retake the planet from the aliens. Just trying to survive consumes all their time. The Host isn’t really about saving the planet from alien invaders; it’s a story about what it is to be human, about identity and about individuality. Most of all The Host is a story about the nature of love. Romantic  love, love of family, love of friends – all of these emotions are explored by Wanderer as she first surrenders to Melanie’s emotional memories then surrenders to the emotions for herself. There is more than just memories left of Melanie though; she is trapped inside her own head unable to take control of her own body, forced to be an unwilling host to the alien Wanderer. Which makes things very interesting when Wanderer and Melanie eventually meet up with Melanie’s loved ones. Possibly the largest similarity between The Host and Stephenie Meyers Twilight Saga is the character of Wanderer. She has something of a Bella vibe going on. It is the way that they are both self sacrificing. Wanderer’s alien nature actually makes her even more self sacrificing than Bella which means that she needs others to look out for her and take care of her since she has little instinct for self preservation. Unlike the Twilight Saga, I would recommend The Host for both teens and adults. Stephenie Meyer wrote this book to attract a wide audience. All in all The Host makes a very compelling read. Avoiding the obvious science fiction cliches, it concentrates on humanity and the human emotions experienced by an alien invader who really wants to be a human. How to cite The Host Book Review, Papers

Alternative Fuels Essay Example For Students

Alternative Fuels Essay Alternative Fuel Vehicles You Can Buy TodayFrom the earliest days of the automotive industry alternative fuels have always competed with petroleum for powering vehicles. Nicholas Cugnot made the first self-powered road vehicle in 1769 with a steam engine, and the first gasoline automobile didnt appear until over 100 years later from Karl Benz. Through the late 19th and early 20th century steam and electric power remained strong contenders. The invention of the self-starter for gasoline engines by Cadillac eventually proved the undoing of the early steam cars, which required warming up. Electric cars continued to be produced for a while longer, but the expanding road network gradually made their short range of 8-15 miles between charges too inconvenient for many uses. Today we understand that the wholesale burning of petroleum cant continue forever. As the new century opens alternative fuel vehicles are becoming more and more common. Major manufacturers such as Ford, Daimler/Chrysler, and Fiat offer dual fuel cars and trucks now. These vehicles allow you to choose between gasoline and compressed natural gas (CNG) for cleaner emissions. Other large manufacturers such as General Motors, Toyota, and Honda are concentrating on electric vehicles. These global automakers are slowly moving from conventional to alternative power as the technology is developed and refined. Current battery technology allows a maximum range of about 125 miles per charge. The leading edge of electric vehicle technology is occupied by much smaller companies. Bombardier, Pivco AS, and S-LEM AG have designed small, lightweight city cars intended for daily use in dense urban environments. Corbin-Pacific and Zebra Motors have chosen to concentrate on performance. Both companies produce creditable sports cars that just happen to be electrically powered. Do you have an idea that you think will work for an alternatively powered vehicle concept? The U. S. Department of Energy invites small businesses (500 employees or less) to submit grant applications on hybrid electric vehicle technology. Applicants may receive up to $75,000 US for a Phase I grant to develop the feasibility of the idea.Hydrogen VehiclesFuel DescriptionHydrogen is the most abundant element in the universe, but is rarely found in its uncombined form on the earth. When combusted (oxidized) it creates only water vapor as a by-product (4H + O2 = 2 H20). When burned in an internal combustion engine, however, combustion also produces small amounts of nitrogen oxides and small amounts of unburned hydrocarbons and carbon monoxide because of engine lubricants. The exhaust is free from carbon dioxide. Hydrogen is normally a gas and can be compressed and stored in cylinders. It can also be kept as a liquid, but the gas only turns liquid at temperatures of minus 423.2 degrees Fahrenheit (below zero)! Today, hydrogen is mostly obtained by cracking hydrocarbon fuels, but it can be produced by electrolysis of water (using electricity to split water into hydrogen and oxygen) and photolysis (chemical decomposition). The main problem with hydrogen is bulk storage required for fuel tanks. For an equivalent energy content of gasoline, liquid hydrogen and the required refrigeration system requires six to eight times more storage space than gasoline and compressed hydrogen gas requires six to ten times more storage space. Another development using hydrogen is as a blend of hydrogen and methane (natural gas) called Hythane. Preliminary information presented in mid- 1994 at the 10th World Hydrogen Energy Conference in Cocoa Beach, Florida, says that a test cars exhaust using 30 percent hydrogen and 70 percent methane contained 80 percent less nitrogen oxides than U.S. EPA standards for 2003. This blend has much higher content of hydrogen than other Hythane blends, which typically run about five percent. To learn more about hydrogen go to the Hydrogen Fuel Page. Vehicle AvailabilityThere are no vehicles currently available that use hydrogen as a fuel; however, automobile manufacturers have experimented with developing vehicles that use hydrogen. Research vehicles have been produced by Daimler-Benz, BMW and Mazda. The Mercedes-Benz and BMW vehicles use liquid hydrogen. The Mazda vehicle stores its hydrogen as a gas in a metal-hydride lattice of shaved metal. Other vehicles have been built using compressed hydrogen, including two vehicles in Arizona operated by the American Hydrogen Association. High production costs and low density have prevented hydrogens use as a transportation fuel in all but test programs. It may be 20 to 30 years or more before hydrogen is a viable transportation fuel and then perhaps only in fuel-cell-powered vehicles.What is Ethanol?Ethanol (ethyl alcohol, grain alcohol, ETOH) is a clear, colorless liquid with a characteristic, agreeable odor. In dilute aqueous solution, it has a somewhat sweet flavor, but in more concentrated solutions it has a burning taste. Ethanol, CH3CH2OH, is an alcohol, a group of chemical compounds whose molecules contain a hydroxyl group, -OH, bonded to a carbon atom. Two higher blends of ethanol, E-85 and E-95 are being explored as alternative fuels in demonstration programs. Ethanol is also made into an ether, ethyltertiary-butyl ether (ETBE), that has properties of interest for oxygenated gasoline and reformulated fuels. Chemical Properties: Ethanol is ethane with a hydrogen molecule replaced by a hydroxyl radical. See the fuel properties table (PDF: 116 KB) for more information. How is Ethanol Made?There are basically eight steps in the ethanol production process: 1. Milling: The corn (or barley or wheat) will first pass through hammer mills, which grind it into a fine powder called meal. 2. Liquefaction: The meal will then be mixed with water and alpha-amylase, and will pass through cookers where the starch is liquefied. Heat will be applied at this stage to enable liquefaction. Cookers with a high temperature stage (120-150 degrees Celsius) and a lower Temperature-holding period (95 degrees Celsius) will be used. These high temperatures reduce bacteria levels in the mash. 3. Saccharification: The mash from the cookers will then be cooled and the secondary enzyme (gluco-amylase) will be added to convert the liquefied starch to fermentable sugars (dextrose), a process called saccharification. 4. Fermentation: Yeast will then be added to the mash to ferment the sugars to ethanol and carbon dioxide. Using a continuous process, the fermenting mash will be allowed to flow, or cascade, through several fermenters until the mash is fully fermented and then leaves the final tank. In a batch fermentation process, the mash stays in one fermenter for about 48 hours before the distillation process is started. 5. Distillation: The fermented mash, now called beer, will contain about 10% alcohol, as well as all the non-fermentable solids from the corn and the yeast cells. The mash will then be pumped to the continuous flow, multi-column distillation system where the alcohol will be removed from the solids and the water. The alcohol will leave the top of the final column at about 96% strength, and the residue mash, called stillage, will be transferred from the base of the column to the co-product processing area. 6. Dehydration: The alcohol from the top of the column will then pass through a dehydration system where the remaining water will be removed. Most ethanol plants use a molecular sieve to capture the last bit of water in the ethanol. The alcohol product at this stage is called anhydrous (pure, without water) ethanol and is approximately 200 proof. 7. Denaturing: Ethanol that will be used for fuel is then denatured with a small amount (2-5%) of some product, like gasoline, to make it unfit for human consumption. 8. Co-Products: There are two main co-products created in the production of ethanol: carbon dioxide and distillers grain. Carbon dioxide is given off in great quantities during fermentation and many ethanol plants collect that carbon dioxide, clean it of any residual alcohol, compress it and sell it for use to carbonate beverages or in the flash freezing of meat. Distillers grains, wet and dried, are high in protein and other nutrients and are a highly valued livestock feed ingredient. Some ethanol plants also create a syrup containing some of the solids that can be a separate production sold in addition to the distillers grain, or combined with it. Ethanol production is a no-waste process that adds value to the corn by converting it into more valuable products. Ethanol is also made from a wet-milling process. Many of the larger ethanol producers use this process, which also yields many other products, such as high fructose corn sweetner. Ethanol MarketEthanol will probably be transferred from import terminals or production facilities by barge, rail, or truck to eventually reach retail outlets. Barkha Dutt EssayFleetWise is a federal initiative to address the pollution caused by vehicle emissions and its effect on climate change. It involves a gradual phased-in increase in use of alternative fuels, such as ethanol. The Government of Canada has committed to integrating environmental considerations and sound management practices in the operation of its motor vehicles. This includes a phased-in acquisition of alternative fuel vehicles, by the year 2005. Is ethanol production energy efficient?Ethanol contains about 32,000 (high heating value) BTUs per litre. It takes about one fourth of that amount to grow the corn and about one third of that amount to process the corn in a modern ethanol production facility. Some of the processing costs should be allocated to the co-products that are produced with the ethanol. If corn farmers use state-of-the-art, energy efficient and sustainable farming techniques and ethanol plants integrate state-of-the-art production processes, the amount of energy contained in the ethanol and its co-products is more than twice the energy used to grow the corn and convert it into ethanol. How will using ethanol-blended fuels affect my vehicle?What is the effect of using ethanol-blended fuels on the manufacturers warranty of my vehicle?When the use of ethanol began in 1979, most automobile manufacturers did not even address alcohol fuels. As soon as each manufacturer tested their vehicles, they approved the use of a 10% ethanol blend. Today, all manufacturers approve the use of 10% ethanol blends, and some even recommend it for environmental reasons.Is it necessary to make changes to my vehicle in order to use ethanol-blended fuels?All cars built since the 1970s are fully compatible with up to 10% ethanol in the mixture. Will ethanol-blended fuels work in fuel-injected engines?Yes. It may be necessary to change the filter more frequently. Ethanol helps to clean out the fuel-injection system, and may aid in the maintenance of a cleaner engine.Since 1985, all ethanol blends and nearly all non-ethanol gasolines have contained detergent additives that are designed to prevent injector deposits. These detergents have been very effective in addressing this issue.Does ethanol in the fuel work as an effective gas line anti-freeze?Gas line anti-freeze contains alcohol-usually methanol, ethanol, or isopropyl, which can be used up to a 0.3% level in a cars fuel tank. All alcohols have the ability to absorb water, and therefore condensation in the fuel system is absorbed and does not have the opportunity to collect and freeze. If an ethanol blend contains 10% ethanol, it is able to absorb more water than a small bottle of isopropyl, and eliminates the need and expense of adding a gas line anti-freeze.Will ethanol burn valves?Ethanol will not burn engine valves. In fact, ethanol burns cooler than gasoline. Ethanol high-powered racing engines use pure alcohol for that reason. Will using ethanol-blended fuels plug the fuel filters in my vehicle?Ethanol can loosen contaminants and residues that have been deposited by previous gasoline fills. These can collect in the fuel filter. This problem has happened occasionally in older cars, and can easily be corrected by changing fuel filters.Symptoms of a plugged fuel filter will be hesitation, missing, and a loss of power. Once your cars fuel system is clean, you will notice improved performance.Can I mix fuels?Yes. All gasolines in Canada (including low-level ethanol blends) must meet the specifications of the Canadian General Standards Board (CGSB). They are all interchangeable. What is the effect of using ethanol-blended fuels on fuel economy?Changes in fuel economy are minimal. While a 10% ethanol blend contains about 97% of the energy of pure gasoline, this is compensated by the fact that the combustion efficiency of the ethanol-blended fuel is increased. The net result is that most consumers do not detect a difference in their fuel economy, although many people using ethanol-blended fuels have said that their fuel economy has improved.Can ethanol-blended fuels be used in ATVs, chainsaws or other power or recreational equipment?Yes. An ethanol blend may be used anywhere that unleaded gasoline is used. Farmers, cities, counties, and rural electric co-op fleets, plus snowmobile racers and fishing guides in the U.S. use ethanol blends exclusively with no performance problems. Adjustments may be required for air intake. It is important to consult your owners manual.Is it safe to handle fuel ethanol blends?The WHMIS Material Safety Data Sheet (MSDS) reveals that the properties of ethanol blends are substantially the same as conventional gasoline blends. Occupational health and safety risks presented by the use of ethanol gasoline do not appear to be any different than those posed by conventional gasoline blends. Do ethanol blends need special handling or storage?Only in special circumstances. The gasoline marketer should pump any accumulated water from the storage tank, and add a final filter to the dispensing hose. It is wise also to check seasonally used small engines such as chainsaws and outboard motors (which are more susceptible to water contamination) for the presence of water, and drain the tank if necessary.What are the alternatives to ethanol as an oxygenate? How do they compare?MethanolMethanol is a derivative of natural gas. It is less expensive to produce than ethanol but is highly corrosive, more volatile than ethanol, and more damaging to plastic and rubber fuel system components (elastomers). It also requires a co-solvent (usually ethanol). Ethanol provides better water tolerance than methanol.MTBEMTBE (Methyl Tertiary Butyl Ether) is a high octane, low volatility, oxygenated fuel component made by combining methanol and isobutylene from oil refineries. It is not as sensitive to water as the alcohols, and does not increase the volatility of most gasolines. It is known to have a very distinct odor. It is non-corrosive and relatively low-priced. It is currently the most widely used oxygenate, but is derived from a non-renewable resource. ETBEETBE (Ethyl Tertiary Butyl Ether) has properties similar to MTBE, but is produced by combining ethanol (derived from a renewable resource) and isobutylene.TAME and TAEETAME (Tertiary Amyl Methyl Ether) and TAEE (Tertiary Amyl Ethyl Ether) are complex methyl and ethyl ethers, respectively. They are relatively new and have similar characteristics to MTBE and ETBE.How much fuel ethanol is being produced?Canadas current annual ethanol production, for all markets (1998) is approximately 234 million litres a year. With additional proposed development of ethanol production plants, Canadian potential production in the next few years is at 664 million litres per year.How much fuel ethanol is being used?It is difficult to ascertain current levels of fuel ethanol use in Canada. In the U.S. , it now represents about 9% of total gasoline sales, or the equivalent of the total Canadian gasoline consumption. Over two trillion kilometres have been traveled using fuel ethanol blends.Who produces alcohol Mohawk Oil Canada Ltd., Minnedosa, Manitoba (Capacity = 10 million litres); ? Pound-Maker Agventures, Ltd. , Lanigan, Saskatchewan (Capacity = 12 million litres); ? Commercial Alcohols Inc., Tiverton, Ontario (Capacity = 23 million litres); ? Commercial Alcohols Inc., Chatham, Ontario (Capacity = 150 million litres); ? Agri-Partners International, Inc. (API), Alberta (Capacity = 22 million litres); ? Tembec, Temiscaming, Quebec (Capacity = 17 million litres). Additional proposed development of ethanol production plants includes those by? Seaway Grain Processors, Inc., Cornwall, Ontario (Capacity = 66 million litres); ? Commercial Alcohols, Inc., Varennes, Quebec (Capacity = 150 million litres); ? Commercial Alcohols Inc.s Chatham plant plans to expand by another 150 million litres; ? Metalore Resources Inc. is continuing development on a wheat-based ethanol production facility. Who sells ethanol-blended fuels? Where can I purchase them?Across Canada, there are approximately 950 retailers of ethanol-blended fuels (July, 1998), excluding those who are not listed with the Canadian Renewable Fuels Association.Mohawk Oil is presently selling ethanol blends at over 290 stations in British Columbia, Alberta, Saskatchewan, Manitoba, the Yukon and Northern Ontario. Across southern Ontario, UPI Inc. retails ethanol blends at over 60 UPI Inc., FS and Co-op gasbars and cardlocks. They are available in all grades of gasoline and for on-farm delivery. On January 1, 1998, Sunoco Inc. launched ethanol-enhanced fuels at all its 275 retail outlets in Ontario. In eastern Ontario and western Quebec, MacEwen Petroleum Inc. is retailing ethanol blends at over 60 locations. Fuel ethanol retailing has expanded into Quebec with over 100 Sonic stations and other independent retail outlets. Other companies that have joined in the retailing of ethanol-blended fuels include Mr. Gas, Pioneer Petroleum, Frances Fuels, Stinson Petroleum and Sunys.

Whitman and Lincoln Essay Example

Whitman and Lincoln Essay The advantage of a brief speech at Gettysburg was that it stunned people.   In doing that, he captured their attention and so they took note of what was said.   The fact that the speech was brief meant that Lincoln had to be extremely careful with his word choice because his meaning had to be clear.   Both Lincoln and Jefferson knew that the phrase â€Å"We hold these truths to be self-evident,† was necessary for a government that was to be governed by the people.   The war in Lincoln’s day was fighting for the same principles as the on in Jefferson’s day. The first symbol on the poem When Lilacs Last in the Dooryard Bloom is â€Å"great star† which represents Abraham Lincoln who was a great star in American history.   The second symbol is the lilacs.   They bloom in the month of April and therefore, they will always symbolize the sadness and mourning of the assassination of President Lincoln.   The narrator will always be reminded of the ass assination when the lilacs bloom.   Then the last is the birds that symbolize nature and how the assassination disrupted the natural order of what should happen in the world. The poem gives the impression of deep mourning and hope.   Whitman uses descriptive language.At first the bird seems to have a god’s eye view of the earth, and is embracing what it sees from above.   Then it detects death and the tone changes to one of deep sorrow. Whitman changed poetry forever by doing several things in his writing.   He told his poems in prose which became popular with many other poets.   He used odd symbolism dealt with topics were about things that people were not used to discussing in public before.   He spoke of prostitution, sexuality, and death in Victorian times. The grass symbolizes the common things that unite people.   Grass is something that is universal.   It grows all over the earth, and rejuvenates itself continually as people do. Song of Myself is a true democratic poem.   He shows that anyone and anything is fair game for subjects of poetry.   The poem is an American Epic where middle class working people of Whitman’ s day of all types of occupations are the subjests/ We will write a custom essay sample on Whitman and Lincoln specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Whitman and Lincoln specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Whitman and Lincoln specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

How to Write a Love Sample Essay

How to Write a Love Sample EssayThe fifth song on the soundtrack of your life is a strong, focused romantic movie. Also known as, 'The Five Love Songs of Charlie's Angels,' this song became the biggest-selling single from the movie of the same name. Directed by Kelly Ripa, the film also featured Julia Roberts, Mark Wahlberg, and Matthew Perry.You can start writing your sample essay by looking over the step-by-step guide on how to write a love story sample. After doing so, you can now begin to write down what you have in mind.The most important thing you need to know is the following: the audience is your source of motivation. In writing a love sample essay, you must write what you want to read. It is important that you know what kind of thoughts your readers will have while reading your essay. Therefore, you have to prepare a lot of emotions and other personal thoughts in advance.The title of your essay is one of the main idea of your essay. It will act as your hook for your reader. To find the title, firstly take a look at your reader's heartbeat. The main idea of your love sample essay lies in the pulse of your reader.The third most important thing to look into when writing a love sample essay is the plot of your story. It is recommended that you avoid using extra words such as 'could'would' in your plot. Instead, focus on describing the main events and try to stay true to the structure of your story.The first step you need to take is to categorize your main characters into certain phrases. This will help you get the ideas for your storyline. For example, you can create different groups of characters such as Michael, Ally, and Gina, John, and Lydia, David, and Emma, and others. Once you are done with this, you can start putting down some basic things you want to say about each character.The fourth and the most important thing to look into are the relationships between the characters. The kind of relationship you want to explore depends on the nature of your s tory. For example, if you have to write a story of two couples who are in love with each other, you will have to tell the story. However, if you want to write a story where the couples just had a friendly relationship, you can still touch up the relationship through different actions or humor.So, if you want to learn more about writing a love sample essay, then go over the sample essay and the guide. By reading it, you will learn the right ways on how to structure your love sample essay.

Essay on Gay Parenting

Essay on Gay Parenting Essay on Gay Parenting Essay on Gay ParentingThe issue about gay parenting has been widely discussed in the mass media and scientific literature. In Watson’s video, special attention is paid to the opposing views, actual experiences, and rapid changes surrounding the topic of gay parenting (Watson, 2007). Six gay couples discussed in the video could become parents through insemination, co-parenting and adoption.   Their homosexuality influence the way they are treated, their parenting experience, and the feelings and experiences of their children. The core social values that are most challenged by legalized gay adoption include traditional family values. Gay couples face criticism that comes from teachers, neighbors and other community members. These â€Å"values† have been defined and reinforced because gay parents could raise good children in loving atmosphere. Nevertheless, gay parents are often criticized by their families and society. This criticism is reflected in their childrenâ€⠄¢s experiences. They are bullied in school because of their parents’ lifestyles. Gay parents often adopt special needs children, or children other people do not want to adopt. Assuming these values are changing, at least for some individuals or societies, experts could have explained or described the change in the following way: times are changing and we are changing with the times. People could realize that gay parenting should be supported to avoid gender discrimination in human society. My personal view regarding â€Å"the family† change over my lifetime is positive. I completely agree with supporters of gay adoption because lesbians and gays are human beings who deserve love and respect. Gay couples could protect their children, give them good education, care, love and respect. Supporters and opponents of gay adoption both claim to have children’s best interests at heart. I think permitting their adoption by gay parents is in the best interest of children. Ideology affects gay rights, and many people would agree that gays could become good parents for children.

4 Tips On Making Your Movie Review from EssaySupply.com

4 Tips On Making Your Movie Review How to write a movie review For many people, a review can be the making or breaking point of a movie as it is used to help the reader, or in other terms, a potential audience member gains insight about the film. Even the simplest phrase such as "The best" or "The worst" can be the words that help the potential viewer and audience member decide whether or not they will see the film. As a review writer or reviewer, your job is to give your opinion, as well as help the reader decide whether or not they should see the movie for themselves. These are a few tips on how to write an insightful movie review with many high-quality details. Always watch the film first We've all seen this at least once. An article stating that a film that hasn't even come out yet is saying the movie is one of the best films ever to be produced. Or they use phrases and keywords that make it obvious they had never even watched the movie. This can be a huge turn off to an audience as they want to feel as though the opinion is honest about the film they want to watch. So don't base your opinions on what you hear, instead, take a couple of hours to watch the movie once for entertainment, and if you need to get once again a better opinion of it. Find out who your audience is All films are made with a different audience in mind, some differing with only minor details while others differ majorly. For example, you may write a movie review about "300" from an entirely different standpoint if your audience was a group of theater arts students instead of history students. A simple change can completely switch your mindset, and instead of thinking along the terms of "Is this historically accurate" or "did they dress that way." By changing the audience to theater students you begin to think in terms such as "Why did they choose to film there" or "why did they choose to kill those characters, but not those characters." Don't criticize or praise without detail We can all say whether or not a movie is good or bad. However, the reviewer wants to know why. Instead of saying "This movie was too long." Say something along the lines of, "There were too many subplots that pulled away from the actual story" or "Much of the dialogue could have been cut out and it wouldn't have made much of a difference." Even praise shouldn't exist without particular reason or insight. If you find a movie to be wonderfully entertaining, you may be tempted to write how great it was with no hesitation. However, you should still review it from a critique from a standpoint. Instead of saying something along the lines of "This movie was so fantastic, everyone should see it." You may want to say something like, "I enjoyed this film, it was quick to pull me into the story and kept me on the edge of my seat." to give your audience a more exact reason to see the film. Research the filmmaker Find out what other films they have made, take in the details of each film and how they improved with each film. Even use comparisons, by using phrases such as "One of the best films since his last feature presentation hit." or "The film was obviously an attempted repeat of their classic film" to allow the audience to derive a particular viewpoint on the movie based on the words you give them. Following these easy steps allows to learn fast how to make a movie review, or a small reminder for those who alraedy familiar with the assignment.

Policy on Refunds Research Paper Example | Topics and Well Written Essays - 1000 words

Policy on Refunds - Research Paper Example This should be balanced however with business pragmatism so that the number of refunds will not take its toll on the business bottom line. Before refunding the customer, the business should attempt to replace or repair the unit to keep the sale. If this is unavoidable, the following criteria should be met as a policy; 1. The unit broke down within the manufacturer’s warranty period. It should be established that the malfunction was due to normal use. A brief inquiry as to the circumstance why the unit broke down should be conducted by the frontliners. 2. In cases where customers’ merely had a change of heart with regard to the purchase, there will no refund. If the products are faulty, we will meet our obligations under the Consumer Guarantees Act to provide a remedy. To save the sale, a replacement with an extended warranty can be offered to the customer. 3. The business should not bear the cost for the faulty unit as we are mere dealers. All cost with units that has been refunded due to manufacturer’s defect and within warranty should be passed on to the supplier for refund. B. If the business is in the service sector, prepare a policy on how you will charge your clients. Ensure that the policy complies with all relevant legislation and provides for a clear explanation of the service being offered. Include the terms and conditions that will apply to estimates and quotes and make provision for some system of arbitration in case of a dispute. To keep customer’s goodwill and establish a â€Å"service leader† image among our customers, units which are faulty that are within the manufacturer’s warranty should be replaced without cost and inconvenience to the customers. The business however should be careful that the manufacturer’s criteria for replacement are strictly met so that we can pass the cost to them. For units that malfunctioned beyond the manufacturer’s warranty period, could be repaired by our service business unit at a discount to encourage customer retention and cultivate customer goodwill. This will also incre ase our bottom line as the company can still make business for an after sales support that is not covered by the manufacturer. As much as possible, we will avoid absorbing the costs due to refunds as this will burden our expenditures and undermine our competitiveness. It has to be understood that at this point in time, the business is still in its introductory phase and it will be unwise to jack up prices to factor in costs associated with refunds. The business is still in the process of penetrating the market and it has direct competitors with the same product and as such, pricing should be kept to be competitive to remain viable in the industry. C. A breakdown of all the costs that you will incur in acquiring or manufacturing your products or developing your services up to the point of sale (you may, if you wish, focus on one product or service). The costs should be inclusive, including all materials, labour, administration, insurances, rental, electricity, promotion and other exp enses. The nature of the business is retail so the manufacturing overheads will not reflect in our financial statements. Freight and delivery should be shouldered by the supplier also. Our overhead will mainly focus on the operation of the product distribution and upkeep of the outlet

Library class Essay Example | Topics and Well Written Essays - 1250 words

Library class - Essay Example It also discusses about the implications of the current gay marriage issue and what the lack of civil recognition means to gay couples. At the end, the article makes a clear statement of support for gay marriage. This article was chosen because it thoroughly and fairly presents a balanced discussion on gay marriage. The specific details of gay marriage are discussed in this paper – helping to ensure that its clear implications as a civil union are understood by the reader. The author is a credible and reliable author in relation to gay marriage because he is a strong activist for this issue. He is a free-lance writer with a degree in Communications; he is a strong activist for gay rights. His research background has ensured him access to vital information about gay marriage and the in youth and marriage rights issues, since coming out as a gay man in 1994. Based on his specific qualifications, he has the analytic and information base in his discussion of the subject matter – sufficient to secure the credibility and validity of this material. The essay does not have a reference list, but presents links to the materials used in the paper, as well as related links to the paper. Th e website does not provide products for sale. This paper discusses about gay marriage and how it is being handled by the Supreme Court. It runs down through the different cases which have been brought before its chambers and how the SC has decided on these cases. It also discusses how the SC has seemingly presented conflicting decisions on this issue, and how these decisions present trends and precedents which would likely affect future decisions on cases relating to gay marriages. This paper was chosen because of its relevance. The Supreme Court has made the issue of gay marriage very controversial due to its conflicting decisions in relation to its recognition. This paper presents a thorough

Morality Essay -- Character Analysis, Gawain

We as humans often gauge ourselves and our perceived virtues on the scale of our peers; it is hard for us to form an authentic self view without the moral ruler of others. The obvious problem with this universal human practice is that our analysis depends greatly on the company we keep. In Sir Gawain and the Green Knight the poet explores Sir Gawain's moral development throughout his ordeal, often juxtaposing his supposed virtues against those of others, but finally, when he is alone, Gawain gains a sense of his true moral standing. The very moment of Gawain's introduction, the reader begins to sum up his virtues. From his own mouth Gawain explains why he should accept the Green Knight's challenge in place of the king: I am the weakest, the most wanting in wisdom, I know, And my life, if lost, would be least missed, truly. Only through your being my uncle, am I to be valued; No bounty but your blood in my body do I know. (Sir Gawain 34) Gawain bases his arguments in comparison between his traits and those of the other knights. These arguments, although self-depraving, paradoxically increase the reader's estimation of him. His humility is striking, and the fact that he agrees to the challenge while the others - whom Gawain previously described as â€Å"No braver knights when battle is joined† (Sir Gawain 34) - did not, casts doubt on the validity of him being the supposed worst among them. The author gives the reader no indication that anyone in the court attempts to refute Gawain's bleak assertion saying only; Then wisely they whispered of it, And after, all said the same: That the crowned King should be quit, And Gawain given the game. (Sir Gawain 34) This suggests that the common opi... ...y. When he returns donning the lady's green sash as a reminder of his sin, the poet juxtaposes Gawain's shame of this token â€Å"The burden [he] bear[s] for being caught by cowardice and covetousness† (Sir Gawain 114) with the court's reaction: And all the lords and ladies belonging to the Table Laughed at it loudly, and concluded amiably That each brave man of the brotherhood should bear a baldric A band, obliquely about him, of bright green, Of the same hue as Sir Gawain's and for his sake wear it. So it ranked as renown to the Round Table, And an everlasting honour to him who had it, (Sir Gawain 114-115) This comparison truly shows that Gawain has escaped the moral mediocrity and obsession with image that seems to permeate King Arthur's Court. He no longer measures his virtue on the scale of others and hence, has reached moral fulfillment.

Costa Coffee Essay

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we can take advantage of this. The report consists of SWOT analysis of BESO and PEST analysis of both companies. The target markets of both – BESO and Costa Coffee are similar. That makes the competition between them even bigger. The report also discusses the marketing approach and the various advertising campaigns conducted by Costa Coffee and the advertising techniques we decide to adopt in the long run. The distribution system of Costa Coffee is also considered and plans to expand to different locations. The pricing strategy of BESO is based closely to the strategy of Costa Coffee as we have adopted competitive pricing. In terms of ethical issues we examined the various types of corporate social responsibilities of Costa Coffee. 2. Introduction The business report includes an analysis of Costa Coffee as a main competitor of BESO Coffee. The report examines the business environment where both companies operate in. It has been requested from the Marketing Director of BESO and also has to be focused only on the UK market. 3. BESO – Brief history BESO Coffee is a coffee chain settled in the UK in 2001. It has been established by an independent trader but later on when the business has grown, new stakeholders appeared. At first BESO’s target market was limited as well as the products it offered- only a few types of coffee and limited types of confectionary. However, only two years after launching BESO on the market it became popular through different groups of people, therefore the menu became much diversified and the target market as well. BESO has shown great performance during the years and has become one of the most recognized names on the current market. That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e. g. Coffee farming. †¢ †¢ †¢ 4. 2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includes all the taxes and tariffs incurred by any business operating within the UK, whether it be import tariffs or VAT on goods sold. The economic factors that our companies face are similar to the issues faced by many businesses within the whole goods and services market, this including the economic recession of 2008. Customers now have less disposable income to spend and as a result cut-down on the purchasing of non-vital goods. This is due to of unemployment rising and the levels of debt increasing. The social factors that need to be taken into consideration is that consumers are spending more money on coffee due to the demand for quality goods. This can be seen in the comparison of value of tea and coffee industry with coffee valuing at 738 million according to the Times (2008). As a result, companies need to ensure that buying coffee is not only a quick purchase, as they need to have value-added for customers including high quality coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the technological issues that both our company and Costa face is the introduction of self-made home coffee by the use of coffee machines specifically tailored to make at home, for example, the Senseo coffee-machines. This can be seen as a threat to coffee shops as it is a cheaper alternative for customers in the long run. 5. Target market According to a Mintel report titled â€Å"Coffee Shops† published February 2012, â€Å"Two thirds of consumers buy coffee out of home, rising to three in four among 16-24-year-olds as core users†. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It also claimed that â€Å"Costa has different store designs to suit different purposes such as ‘Metro’ which is aimed at the younger/urban consumers and ‘Evolution’ which is designed for more mature customers in provincial locations. It states its customer segments are ‘Recharge, Relax, Refuel’†. Therefore the target market for Costa Coffee ranges from a wide range of customers of different ages as it caters to many different needs. Students have been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we aim to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and parents. Our products are reasonably priced so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee have used many different marketing approaches and campaigns in order to succeed within the industry as it is important to continually update their marketing strategies. Costa has introduced campaigns such as ‘How Do You Like Yours’, which allowed customers to customize their coffee’s by for example adding espresso or syrup. This helps them differentiate themselves from competitors as it gives consumers more power and control over their purchase. Another campaign introduced by Costa was the arrival of Costa light in 2011, which offered low-calorie and healthier options to customers. This was an important step for Costa as there has been an increase in healthy eating trends, which can be seen in the figure below. Figure: Consumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing Profession Other campaigns included the launch of Costa Coffee Gift Card in November 2011 which allowed customers to buy card with pre-paid amounts of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit Pub Company which ensured that Costa coffee would be used in its restaurants chains including Chef & Brewer and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. One method used to inform customers was through the use of television advertising in 2008 whereby Costa launched its first ad. The advert helped to illustrate the â€Å"superiority of Costa’s products† and according Reynolds (2010) its message was that â€Å"the brand is on a mission to save the world from mediocre coffee and seven out of 10 coffee lovers prefer Costa†. Other forms of media used by Costa include Billboards as it can be seen by many commuters within the UK by their use of big bold writing and minimal distraction of the main message. Their billboards are distinctive as they have a continual theme colour, text and logo, which are recognised by customers. Our approach to our marketing campaign is to use alternative uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in today’s society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. Distribution strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread stated that the number of Costa UK stores had risen from 1,217 in March 2011 to 1,302 in September 2011, including 95 openings and ten store closures. In comparison, Costa International increased its stores from 654 to 701 during the same period, including 72 openings and 25 closures. Meanwhile Costa Express/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, taking account of 79 openings and 22 closures. These units are partnered with service station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group Compass (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping brands in the forefront of consumers’ minds. Costa Coffee looked to sustain an emotional response among consumers with the marketing supporting its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as ‘All the love, none of the handles’ and ‘Extra feel good in every cup’ (Mintel 2012) Customers were also encouraged to see the lighter side of life with its Costa Light Comedy Challenge competition. Costa’s aim was to showcase up-and-coming comedians by asking them to submit a one-minute film via its website. A public vote then saw the top ten entries from five regions go through to a further round to be judged during one-off events across the UK, with the campaign finally culminating in two regional winners performing at The Comedy Store, London (Mintel 2012). Costa Coffee’s distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increasing number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa Express and Drive Thru are developed. They will extend the brand’s reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive of Whitbread said that popping out for a coffee has become a â€Å"firm fixture† of peoples’ lives. â€Å"Coffee culture has grown massively over the last five to 10 years – people have a real demand for quality coffee and a choice of different coffees,† he said. â€Å"When I was kid everyone wanted a Nescafe – that has definitely changed. † (The Guardian 2011). 8. Pricing strategy Costa Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee drinks and food, excellent services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher prices because they have realized that the luxury comes with the price. Costa Coffee offers two sizes of drinks – medium and large and the price difference between them is not significant. In this way they encourage their customers to buy the bigger size, because the amount of the drink is bigger and is on almost the same price as the medium one. But even the medium size of cappuccino is served in a cup with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this way, Costa is able to sell cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, therefore the cafeteria makes big profit from each cup of coffee. This is the corporate strategy and how Costa found a way to charge comparatively higher prices than most of their competitors. This strategy has some disadvantages and threats such as the present credit crunch, which might affect the sales and the budget of Costa Coffee as they target middle and upper middle class, therefore in the time of recession customers may prefer some of the cheaper competitors. 9. Pricing strategy that we will adopt – competition based pricing strategy One of the biggest advantages of the †Competition based pricing strategy† is that in the same time you are focused on your business and objectives and on the competition’s strategies. Once you understand what the competition is doing, you have the chance to do everything better and to gain a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market share. There are three types on competition based pricing methods: †¢ †¢ †¢ Price your product the same as the competitor Set your price to increase customer base Seek larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the †Competition based pricing† as a strategy that will allow us to grow fast as competitive brand. In order to achieve biggest results we will match/mix the three competition-based pricing methods. BESO will offer similar products as/like the Costa’s products but on lower prices, therefore BESO’s market department must always be aware of what the competition is offering in order to provide better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Profession therefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market penetration, we have to select a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the introduction stage of the product life cycle and in a highly competitive market, as you increase the production some of your costs will decrease. During the next stages of the product life cycle the price can be increased (Jobber 2010). The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the †Market – share pricing† after the business achieved market penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market leader is determined. 9. 1. Disadvantages of †Competition based pricing† †¢ †¢ †¢ There is a danger to ignore your own production cost if you focus too closely on the competitors’ prices. It takes more time to research and update competitors’ information. Competitors also can copy whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the ‘Just How Do You Like Yours? ’ campaign. It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non-specialist competitors such as EAT and Pret A Manger. A clear pricing strategy was also included in order to appeal to consumer’s sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that convenient location is more important to them than the brand of coffee chain, operators can still capture consumers’ attention through qualities other than price. For example, two in three users think that quality is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half disagree that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards lifestyle branding in the wider eating out market (Mintel 2012). Costa Coffee’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. â€Å"Recruiting and retaining highly motivated and talented people is essential and great emphasis is placed on improving the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs† (Mintel 2012). 11. Costa Coffee’s attitude towards environmental issues Consumers are extremely careful about environmental issues, trying to buy environmentally friendly food and drinks. Most of the customers feel that it is their duty to save the environment in order to live healthier. That is why most companies are under a lot of pressure to change their attitude towards the environment most often related to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance Certifiedâ„ ¢ farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are from certified sustainable farms. Costa Coffee is also a member of UK Paper Cup Recycling Committee, their cups are made from sustainable sources and that’s saves about 1,100 trees a year. The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, dealing with the improvement of the welfare of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, divorce and stress problems and others. People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitor’s CSR activity Costa Coffee is not achieving basic standard of Corporate Social Responsibility (CSR). The coffee company does not give a specific data for the carbon footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be? The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are: †¢ †¢ †¢ †¢ Developing Costa Coffee’s energy & environmental strategy. Managing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with manufacturer’s waste contractors and NGO to improve takeaway cup recycling. 10 11 †¢ †¢ The Marketing Profession Developing Costa Good Together CR programme . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades. The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedicate Energy & Environment Manager in Costa Coffee. That will be useful, trying to insure more control and to organize the best structured plan for the company. Costa’s cardboard cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups. Costa Coffee is raising money to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. †¢ †¢ †¢ 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costa’s disadvantages and to convert them into our opportunities for prosperity. Offering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESO’s cupcakes) is a good strategy to gain a competitive advantage. Slight changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESO’s fantastic services and great value for money. 15. References Baker S. (2003), New Consumer Marketing, West Sussex, John Wiley & Sons Ltd Cooper D., Schindler P.(2011), Business Research Methods, New York, McGraw – Hill Education Economics Help (2008), Costa Coffee UK and Sales Techniques. Available at: http://econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html [Accessed: 20th March 2012]. Government of Alberta (2012), Methods to Price Your Products. Available at: http://www1. agric. gov. ab. ca/$department/deptdocs. nsf/all/agdex1133#competition [Accessed: 20th March 2012] Jobber D. (2010), Principles and Practice of Marketing, London, McGraw – Hill Education 11 12. The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of Congress Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee Energy and Environment Manager at Whitbread. Available at: http://uk. linkedin. com/pub/ollie-rosevear/14/672/948 [Accessed: 20th March 2012] Mintel (2012), Brand Communication and Promotion. Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992#hit1 [Accessed: 20th March 2012] Mintel.