Islamic Change Over Time Essay Essay

By the early eighteenth century, the Ottoman Empire was in decline. The weak rulers of the empire left the way open for power struggles among officials, religious experts, and Janissary commanders. Provincial administrators and landholders conspired to drain revenue from the central treasury. The general economy suffered from competition with the West as imported goods ruined local industry. European rivals took advantage of Ottoman weakness. The Austrians pushed the Ottomans from Hungary and the northern Balkans. Russia expanded into the Caucasus and Crimea. The subject Christian peoples of the Balkans challenged their rulers: the Greeks won independence 1830, and Serbia won independence in 1867. European military assaults and diseases destroyed existing civilizations. African and Asian civilizations were able to withstand the early European arrival, but the latter’s continuing development by the end of the eighteenth century made them dominant. The subordinate civilizations reacted differently. Some retreated into an idealized past; others absorbed ideas from their rulers. The various efforts at resistance did not all succeed. Some civilizations survived; others collapsed. The leaders and thinkers of the Islamic world were divided about how to reverse decline and drive back Europeans. They argued over a spectrum ranging from a return to the past to the adoption of Western ways. By the nineteenth century, the Arabs under the weakened Ottoman Empire were exposed to the danger of European conquest. The loss of Islamic territory to the Europeans engendered a sense of crisis in the Middle East. The Muslims had faced the threat of the West since the Middle Ages. Muslims shared many aspects of culture with Judeo-Christian and Greek tradition; their civilization had contributed to the rise of the West. The Muslims had many centers to defend; the fall of the Ottoman Empire did not mean the end of Islamic independence. They had time to learn during the long Western advance. Muslims could cling to the truths of Islam and survive as a people,

Daimler Chrystler

Mergers and acquisitions take place to realize the synergies between the two or more companies. Why do you think the Daimler- Chrysler merger failed to realize the synergies that were expected from the merger? If mergers and acquisitions take place to realize the synergies between the two or more companies then Daimler- Chrysler were heading for failure from the beginning itself. The merger was not just between the companies but between two drastically opposite cultural bodies. While Germany was characterized as a society that lays importance to success, money and material possessions and that which feels threatened by ambiguity, the American culture is characterized as individualistic, where people value having a high opportunity for earnings and getting recognition they deserve for a good job. They do not feel threatened by uncertainty. The merger between these two companies was followed by an agreement to let each of their cultures and practices prevail and to manage the new found entity Daimler Chrysler in that manner. The companies failed to address their differences and caused a sense of uncertainty in the minds of employees from both companies. While the Germans think through each and every step involved in decision making and implementation and the Americans lacked the urgency to build that sense of security for themselves. Lack of open communication, corporate cultural clash, inadequate planning, a laid back leadership bench at Chrysler, differences in leadership and management styles and over all organization culture gave room for doubts about their ability to make the merger work. The merger seemed more like an empire building exercise by Juergen Schrempp. Daimler did not look into the facts and figures and draw a map for the future of thenew found company and to a certain extent this ambiguity created havoc. Daimler and Chrysler were each strong players in their market but failed to diffuse their differences and create a company that had the potential to compete for a far bigger market share. Q2. Many a cross cultural merger has failed because proper attention was not given to the difference in cultures between the two companies. What issues must be addressed to make a cross- cultural merger a success? There are plenty of examples of how mergers and acquisitions failed in the past. Roughly two thirds of big mergers lose value at the stock market. All motivations that lead to the merger prove false once the process is done and any cost benefit from the premium paid will become evident as overestimated. Having said that, a cross cultural merger would have that much lesser chance to survive and reap profits compared to the similar culture mergers. Apart from miscalculations about economies of scale and revenues, the company has to deal with the cultural aspect that will affect the business day in and day out. To make any cross cultural merger a success there has to be an audit of the characteristics and cultures of the two companies. Unless an audit is done, one would be uncertain of how different or how similar the companies are; the level of compatibility will be unknown. Any planning done without this vital information will only lead to the way to disaster as in the case of Daimler-Chrysler. A deal that makes financial and cultural sense is the only deal that will stand the test of times and reap benefits of the merger. Moreover, a strong leadership bench is absolutely important. It is the people who take decisions that make or break a company. For example, the mergers between Daimler and Chrysler wouldnot have taken such drastic shape if Chrysler had a competent and strong leadership bench. Daimler had intentions of taking over Chrysler from the very beginning of negotiations but Chryslers management was not able to hold their position and did not do enough due diligence to ensure the motivation behind the merger was mutual. Even after the merger, the change in leadership at Chrysler gave way for Daimler to dominate and turn things around for themselves. Lastly, the employees of both companies should assimilate cultures and working patterns such that there is no shock later. Training and planning and implementation of the plan have to be carried out. The merger process must be carried out together by both the companies. Q3. Very often companies involved in a merger claim it to be a merger of equals but this is not the case always . The Daimler-Chrysler deal was never expected to be a merger of equals . Comment . The manner in which the dealings in Daimler-Chrysler merger have been carried out is clear evidence that this merger was never meant to be among equals. Daimler obviously did not have any intentions to work hand in hand with Chrysler. The comments made by Juergen Schremppare evidence that he had hidden the real motivation to have initiated the merger process. The dealings that followed- no concrete plan of integrating Chrysler and Daimler, the change in organization structure in Chrysler, the losses that Chrysler incurred, the loss of employment at Chrysler etc shows that Daimler saw Chrysler as the reason for loss. Had this been a merger of equals, there would have been proper measures to smoothen out the process of integration and ensure the communication was open. Daimler-Chrysler would have had chalked a plan for the integration process and assimilated their management style. Moreover there would have been a management team who would look into implementing the merger process ensuring that events that occurred at Chrysler would not have occurred- (Loss of leaders, appoint of Daimlers executive as Chryslers head of management, no presence of Chrysler inthe supervisory board of management, Chrysler reduced to an operating division, Chrysler sailing division called for retrenchment). Daimler had intended to use Chrysler for it facilities and never intended to make it a partner in decision making and growth plans. Most importantly what is the motivation behind the merger or acquisition is what decides the fate of that merger. In this case, it was clearly not a case of mergers between equals. Daimler- Chrysler did not use its resources to create synergies and one of the companies had to end up being absorbed into the other.

Attitude to Feminism in HoD

Attitude to Feminism in HoD In Conrad’s Heart of Darkness, Marlow’s preconceived notion of the naà ¯ve and sheltered woman is revealed early in the novel: â€Å"It’s queer how out of touch with truth women are! They live in a world of their own and there had never been anything like it and never can be. It is too beautiful altogether, and if they were to set it up it would go to pieces before the first sunset.† (Conrad 10) However, it is because of the women’s purity and naivete that the female characters in the novel–Marlow’s aunt, knitters of black wool, the African mistress, and the Intended–possess a sense of mystery and wield power over the men. The women eventually lead the reader to the discovery of a new truth—not that of the stark reality of the Congo, but of the fact that men yield to women’s will as a way to discover and assert themselves. The women are powerful enough to present the men with a direction, a literal journey, and a sense of purpose. Though Marlow’s aunt and the wool knitters appear for only a short period, their presence precipitates and steers the course of the novel. Marlow’s aunt, who is presented as a disillusioned woman stubbornly adhering to the notion of â€Å"White Man’s Burden,† is the one who actually directs Marlow into his expedition of self-discovery and truth in the first place. This irony is compounded by the fact that it is Marlow’s aunt who comes to the rescue when his own efforts prove fruitless: â€Å"The men said ‘My dear fellow,’ and did nothing. Then–would you believe it?–I tried the women. I, Charlie Marlow, set the women to work–to get a job.† (6) This passage implies that, regardless of Marlow’s condescending views of women, he too realizes (though without admitting it outright) the female influence and his and other men’s powerlessness. It is his aunt’s belief in the fundamental goodness of humanity that gives her power over men; she justifies male imperialistic goals and becomes the object onto which these men project wealth, power, and status. The women in the Belgian company office knit black wool, symbolizing and foreshadowing a sealed fate, dark and tragic. Their power rests in their possession of this fate, and their presence is so domineering that later in the journey, Marlow yields to their unquestionable authority: â€Å"The knitting old woman with the cat obtruded herself upon my memory as a most improper person to be sitting at the other end of such an affair.† (59-60) If Marlow’s aunt is the usher into Darkness, then the knitters are the Darkness’ gatekeepers, and Conrad’s representation of fate as two women is no concidence. The connection between the aunt and the knitters, and eventually the other female characters, binds them in a sisterhood, and their roles only complement their own respective goals in maneuvering the men. The ending of the book is shaped by the African mistress and the Intended. In physical contrast to the ailing Kurtz, the two women are towers (literally, by the descriptions of their height and outstretched arms) of strength, devotion, and purity. Throughout the book, Kurtz is the â€Å"remarkable person† (16), the â€Å"exceptional man† (19), and a quasi-Christ-like figure, but, to Marlow, the Intended is a god: â€Å"bowing my head before the faith that was in her† (70) and â€Å"silencing me into an appalled dumbness† (69). While Kurtz holds truth, the Intended holds illusion, and Marlow’s ultimate lie proves the world of women overcomes the world of truth. It is women’s illusion that shelters men and gives them strength and purpose. This protection can be clearly seen with the Intended: her depiction of Kurtz is drastically different from the reader’s observations, and her distorted image of Kurtz creates his pristine legacy by cle ansing him of his corruption. Her â€Å"inextinguishable light of belief and love† (69) manages to extinguish the darkness of humanity, of the man’s world. Marlow’s asserts women are â€Å"out of it† (44), that they exist in their own ideal space, void of vision and possibility and unbeknownst to truth and reality. Yet Marlow’s journey into the Congo places him into a dreamlike state in which he similarly cannot discern truth from fantasy. The implications of a thick, dark jungle signify a world where â€Å"the reality fades† and â€Å"the inner truth is hidden† (30). Thus, though both the female and male worlds are dark, the female characters dominate because they have not fallen into the male abyss—due to their purity and pledge of responsibility and faith. Marlow’s hazy journey into the Congo and hazy views of the female gender are similar, and this similarity is made even more apparent when he encounters the African mistress, who actually embodies the wilderness itself: â€Å"And in the hush that had fallen suddenly upon the whole sorrowful land, the immense darkness, the colossal bo dy of the fecund and mysterious life seemed to look at her, pensive, and though it had been looking at the image of its own tenebrous and passionate soul.† (56) Ironically, he is strongly attracted to her powerful feminine force, the force of nature, of the female world, which he had once made an effort to avoid. With his travel down the Congo, he has been forced to immerse himself in the female realm, an image of the African mistress with receiving arms, which has similarly â€Å"caressed him [Kurtz]†¦taken him, loved, him, embraced him, got into his veins, consumed his flesh, and sealed his soul†¦Ã¢â‚¬ (44). Marlow’s confused view of women can be read in parallel with Conrad’s own struggle to overtly and covertly balance the strong female presences in his work. In the beginning of the novel, Marlow is disoriented by his aunt, who manages to throw his opinions of gender and power into question. Thereby, Marlow becomes uneasy about his own powerlessness and the fact that women might have an existence aside from his problematic interpretations. In order to adhere to his viewpoints, however, Marlow refuses to admit the nuances he himself allows the reader to observe (i.e. the unmistakable power of his aunt, the knitters, the African mistress, and the Intended beyond his own), and his omission reveals a fear which in turn imparts an independent and potent sphere to those women. It is with this sphere–and the mystery within–that Conrad is able to reveal female power beyond a literal portrayal. That power is deeply psychological and subconscious, and closely intertwi ned amongst the women–the aunt ushering, the knitters guiding, the African mistress embracing, and the Intended cleansing–to conform the male characters to the female will. Works Cited Joseph Conrad. Heart of Darkness. New York: Dover Publications, Inc., 1990.

Recent incidences of corporate or banking scandals Essay

Recent incidences of corporate or banking scandals - Essay Example The stakeholder and societal implications were all negatively reflected towards that corporation and Mozilo himself. This is because the stakeholders of the company both primary and secondary lost faith in its operation. The secondary stakeholders were bitter and castigated the role of Mozilo in the subprime mortgage crisis. The stakeholder lost the trust they had in the corporation as the next few days the Country Financial was on the national spotlight concerning the friends of Angelo. The societal implications are that the Country Financial lost its entire business acumen in a single fault. It was now associated with many fraud and corruption on a large scale. Mozilo compensation had earlier come under scrutiny. Angelo Mozilo was charged by the U.S. Exchange and Securities Commission with securities fraud and insider trading. This made the societal implication on the corporation lead to tarnishing of the company’s name. Also, it led to the nationwide problem with the mortga ge crisis and this had adverse societal implications. It negatively affected the mortgage sector. The source of those scandals The source of the scandal can be termed as improper assessment on the part of the auditors. Additionally, there has been separation of ownership and management for corporations. This is strategically seen in that the management that was supposed to oversee the actions of the chief executive officer Angelo Mozilo was not working. This management is obviously the United States government that was actually working with the culprits in establishment of these particular noncompetitive rates at the well known Countrywide Financial. There...This has gone on to be a major problem since the level of control by politicians on leaders and presidents of large companies is overwhelming. This in the end of the day makes the managers, CEOs and the chief executives like Angelo seem weaker and puppet to these politicians. This makes them to go cahoots with them since they do not have a choice or the deals are very sweet. This should be limited thoroughly by the use of legislation and policies that are relevant and applicable with this particular matter. The degree of this fraud crime was very colossal. Angelo Mozilo was charged fines that amounted to $67.5 million and was forced to accept a lifetime ban. This ban was implemented so that he will never serve as a director or officer of any public or private company. This is a meager settlement with the Securities and Exchange Commission since he is one of the people responsible directly for the 2008 financial crisis. He should have been jailed without any chances of parole so as to teach the rest of the CEOs and the directors of public companies not to repeat the same mistake again. Civil settlements should not have been applied in this scenario. This is because the event of the $67.5 million settlement saw to it that $20 million was paid by Countrywide Financial. This is because there was an indemnification agreement that existed between Countrywide Financial and Angelo’s employment contract.

What Criteria might be used to Define a State as Liberal Democracy Essay

What Criteria might be used to Define a State as Liberal Democracy - Essay Example The liberal state can be explained as an opposition of the individual against the norms of custom, tradition, and religion (Barry et al 2001, p. 3). As a result, the liberal inherently distrusted the imposition of any authority over the individual and the forces of the marketplace. Democracy is a means by which members of a community could ensure equality while working to achieve common goals and aspirations. Liberal democracy can be defined as a political system in which the application of state power is curtailed in several specific ways. The first, most important constraint is the clear separatior if the private and the public realms. Any explicit attempt to merge the two is considered illegitimate. Liberal democracies are also political systems in which any application of political power must be sanctioned by law and a certain degree of equality before the law is accorded all citizens. Political power is subject to popular control through regular, open, and reasonably fair elections in which at least two parties compete for power. Finally, while there may not be a constitutional separation of secular and clerical authorities, the former has prevailed over the latter, at least in recent times. (Bell 2006, p. 123). The main criteria used to defined the state as liberal democracy are the rule of laws and supremacy of constitution, voting rights and equality of all citizens, civil liberties and minority rights, independent judiciary and parliamentary power, independent media and religious freedom, subordination of military to the state power and freedom and autonomy of movements and assassinations. The examples of liberal democracies are France and Austria, Jamaica and Poland. Following Plattner (2007, p. 41), the general will of the community could force men to be free. Far from seeking to defend the liberty of the individual from the power of the state, the essence of democratic thought is to capture and employ the power of the state to benefit the community as a whole. Phrased another way, if liberalism proclaims the primacy of the individual, democracy demands the subordination of the individual to the collective welfare of the whole. Liberal values are not, of course, the only desiderata. Th ere are ideals which others share, of unity, efficiency, order and security. In addition, all societies today, whether democratic or non-democratic, pursue the secular grail of economic growth, and democracy is likely to be judged not only by its merits but its performance. Some account, therefore, had to be taken of the relationship between political reform and economic freedom--a liberalization of markets and the spread of local wealth to match the dispersal of political power (Barry et al 2001, p. 43). Civil society corresponds to liberal democratic society in its political aspects and to the pluralistic society of voluntary associations and private corporations on the other. Civil society entails the freedom of contract and the market economy. The private ownership of property and the freedom of contract and the organization of the market economy around them, are necessary conditions for civility in society. Seen in the crudest terms, civility and the market seem to be antithetical to each other--one altruistic, the other egoistic, the one inclusive, the other exclusive--but in fact they are mutually dependent. The very anonymity of the market, its relative disregard for the primordial and personal, is a necessary condition of the extension of the collective self-consciousness to the inclusion of unknown and unseen persons (Bell 2006, p. 13). Political scandals in the modern world can be understood only by developing an appreciation for this ambiguity concerning the use of politic al power-an ambiguity

MEDIA REPRESENTATIONS AND STEREOTYPES Essay Example | Topics and Well Written Essays - 250 words

MEDIA REPRESENTATIONS AND STEREOTYPES - Essay Example Most modern advertisements depict women as a sex tool intended to attract men. This represents the social part of life hence connecting advertisements with the advertised product. Actually, the blog addresses the core issues regarding women and advertising. There is a wonderful link between advertisement and women and the advertisers of various products no longer concentrate on the functions of the product as before. Although advertisement has experienced evolution, it may be said that the transformation is not that socially positive. Female exposure and body dismemberment of women’s body as explained by Kilbourne tends to reduce women to nothing more than a sex object and sex whose most important thing in them is their body part. Woman’s intelligence and wisdom is never displayed in the media advertisement. Indeed this is a worrying trend that hugely destroys the society’s perception. Woman’s position in the society is continually distorted as the blog explains yet it is the bad side of depiction that appeals most to the

Business management Essay Example | Topics and Well Written Essays - 1500 words - 2

Business management - Essay Example Risk is defined as the uncertainty of profit or danger of loss due to some unforeseen events. Some form of risk is present in all functional areas of business, be it production, marketing, sales or operations. ABC Chemicals employs some 50 people whose duties include performing day-to-day business transactions and decanting of the chemicals into smaller containers. As the company deals in chemicals, the materials being used may be toxic, foul smelling, corrosive, carcinogenic, staining and allergenic in nature. A routine exposure to such chemicals without deploying safety mechanisms can cause serious health ailments for the employees. Research has proved that constant exposure to harmful chemicals can lead to cancer, skin diseases and other organ malfunctioning besides causing irritation and dizziness. Fires and explosions in the premises due to chemical reactions or toxic spills can cause massive destruction of business operations and human lives. At a distance of 25 meters from the company site is a local nursing home that cares for elderly residents with age-related conditions like dementia. Across the road from the nursing home is a child care centre that provides day care for children under 5. A chemical house like ABC Chemicals, releases toxic waste whether it is involved in the process of manufacturing chemicals, refilling the drums carrying solvents and acids or in the transportation of the same. Harmful chemicals are released while decanting and pouring the material in separate drums. As the entire process is done manually, there could be spills and leaks. One cannot even rule out the possibility of this waste reaching the nursing home and child care center in the neighborhood through drains, water pipes or soil. Study indicates that the elderly residents at the nursing home suffer from problems like dementia. According to ‘MedicineNet.com,’ an online, healthcare media publishing company, based in California, â€Å"dementia is a

Engineering ethics Assignment Example | Topics and Well Written Essays - 500 words - 1

Engineering ethics - Assignment Example gained through studying, experience and practice is used to invent ways of utilizing economically the scarce materials and forces of nature to benefit mankind. It is therefore implicit that professional and ethical practices should be upheld to ensure public good is realized. In the recent engineers have failed to remain devoted to upholding high personal honour and professional integrity and accountability as they should in their practice. Despite the fact that their duties are clearly stated in all the phases of an engineering project and they are expected to concentrate on achieving goals set in their area of competence within the time allocated, there are complains of poor quality of work, failure to meet deadlines and failure to adhere by the governing rules especially about environmental conservation. This causes the society to doubt their professional integrity and accountability. Engineers are expected to be faithful to their employers and handle their clients’ information with confidentiality where necessary .It is ethical to be open to their colleagues and disclose anything that can affect their image directly or indirectly to their clients and society at large in order to uphold confidence in professional engineers. Society seeks engine ering services from those who show integrity and good citizenship. (Koen, B.V) Engineering projects are always done in teams, for a effective teamwork members are expected to utilise the skills or their specialists’ knowledge without looking down at others. They should be honest and forthright with each other, accepting responsibilities for ones action whether good or bad for fast identification and correction of errors that could otherwise result to failure of the whole project. Objective criticism of each other’s work improves the coordination and participation amongst all the team members. All members should present their statements or any information regarding project progress without fear of

Write a report on the changing roles of men and women in families in Essay

Write a report on the changing roles of men and women in families in Britain over the past half century - Essay Example Theories of family development are very popular and show that this culture, at least, still looks in part to systems and theories to solve some of its more pressing classification and categorization problems. Traditionally the role of the state has been the role of the patriarch, as the enforcer of gender division. In looking at how gender roles changed in Britain, the answer for this question is that in fact, the industrial revolution actually resulted in less work in the household, so technically less work for mother, but more work for women outside of the household. The basic assumption of the current investigation is that the industrialization process in Britain has been so innovative and rapid that it has not only brought new responsibilities, but also new expectations of women in and outside of nuclear family roles. As industrialization advanced, so did the statue of women, resulting in higher expectation for the mothers at home, but also higher expectations of the active-working women, both considered as one. Before women gained the right to vote, they were unequal in society in many ways. They could not basically participate in the government of the country, and they were barred from everything but the domestic sphere, which was where they were expected to stay. They were basically exp ected to take care of the house, do the cooking and cleaning, take care of the children, and let the men go out and vote, because they weren’t considered good enough, smart enough, or independent enough to be able to do something like this on their own. It is ironic that some people even today are not independent or smart enough to do things on their own. But in other ways, history has changed, because women had enough of this situation of inequality and got involved in an active struggle. They were able to raise themselves up from ignorance and do something truly noble and important, in the face of a

Final work Assignment Example | Topics and Well Written Essays - 2000 words - 1

Final work - Assignment Example Underwriting of the common stock will provide a clear insurance issued by the underwriter to Khan Unlimited that the common stock offered to the public and shareholders will be subscribed in a full amount. Underwriting is also a perfect option since it ensures that Khan Unlimited in case the common stock offered by the company are not subscribed by public to the degree, the share balance will be taken by the company. Additionally, the alternative is perfect since, the underwriter will have a lower net worth and the total obligation of the writer will not exceed 20 times the net worth of the underwriter. Consequently, the company chose the option since the alternative will undertake in guaranteeing the whole or section of the issued common stock as the public will not take the common stock. Therefore, the company will be relieved from the pressure of security marketing and market uncertainty. The underwriting option will help Khan Unlimited to fulfill the statutory guidelines of reduc ed subscription. The underwriting alternative guarantees the capital adequacy and helps the organization to raise capital. Subsequently, most investors believe in issuing securities when guaranteed by established underwriters. The underwriting will assure that there is quick sale of common stocks in the market. The underwriter will stimulate the industrial development and subsequently create opportunities in the nation. This option relieves the organization the uncertainty and risk of marketing the common stock. The underwriters have a specialized knowledge in the market. The underwriters offer valuable advice to Khan Unlimited when preparing the prospectus, floatation time, and security prices. The experts also offer publicity services to the organization which they are in agreement with. This option also assists in financing the new enterprise and expanding the existing projects. Khan Unlimited used this alternative in building the confidence of investors when

Functions, Trends and Nature of Ownership and Control in the British Mass Media Essay Example for Free

Functions, Trends and Nature of Ownership and Control in the British Mass Media Essay In this piece of writing I will attempt to explain the functions, trends and nature of ownership and control in the British Mass Media. At the end I will describe the features of a Mass Media conglomerate. The Mass media is basically any style of text or image that is viewed by a lot of people. For example T.V, radio, newspapers, books, magazines, billboards, etc are all forms of mass media. Some of these can reach millions of people like T. V, where as newspapers usually reach hundreds of thousands and so on. The media gives us things like, news, entertainment, advertising etc. TELEVISION: Television is the biggest form of media in the UK and in most countries in the world. There are two main types of T.V in the UK, public funded and independent. The BBC is publicly funded by T.V licence fees of around à ¯Ã‚ ¿Ã‚ ½100 that cover all BBC related audio visual broadcasting. The government does not have any direct influence over what is shown on T.V although there are regulators who decide what is acceptable and what is not. The BBC is controlled by their board of governors of which there are twelve who are appointed by the Crown to ensure that the BBC fulfils its obligations. Among them are National Governors for Scotland, Wales and N. Ireland. One Governor has special responsibility for the English Regions. All are part time non-executives. They meet monthly and hold the BBCs managers to account for their performance against the agreed strategy and objectives. The BBC is led by the director-general, who is both chief executive and editor-in-chief. The Governors appoint the Director-General and (with the Director-General) the most senior management. BBC operations are run by the directors of nine programming and broadcasting divisions and six professional services, and by the Chief executives of the BBCs two commercial businesses. They report to the director-general and together make up the Executive Committee. A less formal Leadership Group meets to discuss and develop a clear vision for the BBC. The independents are controlled by themselves. However thy may be part of a bigger conglomerate. The ITV is a federation of television companies holding licences from the Independent Television Commission (ITC) to broadcast in 14 regions covering the whole of the United Kingdom. Each licence is awarded for a minimum of ten years. The ITV network has 15 independent regional television licences in 14 regional areas (there are 2 licences for London, a weekday and a weekend licence). All programmes are designed for local audiences in each region. The ITV is controlled by the ITV Council, comprising the Chief Executives of each licensee. Each ITV licensee has rights over the programme schedule, and is responsible for the production and broadcasting of its own local programme and news services. The ITV and its independent companies are regulated and licensed by the ITC. The ITC is independent of the Government and of the broadcasters. They are funded from fees that the licensees have to pay. The ITC makes sure that the independent and commercial licensees provide quality programs and a high standard of competition among other things. They also set certain standards for the time allocated to certain styles of programmes. There are five categories of channel 3 programmes for which the ITC sets minimum requirements. These are, * National and International news Three programmes each day of 20 minutes (lunch), 15 minutes (early evening) and half an hour in peak time. * Current affairs One and a half hours weekly average * Children Ten hours weekly average * Religion Two hours weekly average * Regional Varies from franchise to franchise Although the ITC is involved in licensing and regulating all forms of digital television, the Broadcasting Act 1996 makes it specifically responsible for establishing Digital Terrestrial Television (DTT) in the UK. DTT is especially important because it carries existing free-to-air services provided by the BBC, ITV, Channel 4 (S4C in Wales) and Channel 5. At present, T.V broadcasting is mainly analogue, however within the next five years it will all be digital. Digital T.V will bring a bigger choice of programmes to watch, as it will have on average 200 stations. You can already do shopping and go on the internet with digital T.V, but by the time it takes over analogue completely it will have many more options and facilities. NEWSPAPERS: There are many distinguishing features in the British Press. Some of these are things like the differences between tabloid and broadsheet papers or the differences between national, local and regional papers. There are ten morning daily papers and ten Sunday papers which make up the national press. Fleet Street in London used to be the centre of the newspaper industry, but all the national papers have moved their editorial and printing facilities to other parts of London or away from the capital all together. National papers are often described as quality,mid-market or popularpapers because of their differences in style and content. Five dailies and four Sundays are usualy described as qualitie papers. These papers are directed at people who want full information on a wide range of public maters. Popular newspapers are for the more light hearted reader. Mid-market publications cover the intermediate market. Quality papers are normally broadsheet (large-sheet) in format and mid-market and popular papers are tabloid (small-sheet) in size. Scottish editions of national papers usually only change things like the sports page and the T.V listings. Most places in the UK have their own regional or local newspaper. These can be anything from daily papers to evening ones, Sundays or weeklies. These papers concentrate mainly on local or regional stories although the dailies do print national and international news from a local viewpoint. Newspapers from the Irish Republic and the British national press are widely read in Northern Ireland. Several hundred free distribution papers, mostly weekly and financed by advertising, are published in the UK. They have enjoyed rapid growth in recent years. Ownership of the national, London and many regional daily newspapers lies in the hands of large corporations, most of which are involved in the whole field of publishing and communications (media conglomerates). Local papers however are owned by different companies altogether. Newspapers are also controlled by their boards of management. It is possible for two national papers to be owned by the same company and they can even be owned by broadcasting companies as a separate division, however influence between the two types of media is not recommended. There are local weekly papers for every district in Greater London; these are often different local editions of one centrally published paper. This does not just happen in London. A prime example of this in our area would be the Press and Journal. It covers the North of Scotland as well as some southern areas as far down as Perth and Stirling, but it produces different editions for every area of which there are eleven. These editions are classed as local editions. All newspapers are answerable to the press complaints commission, which responds to public complaints about printed items. RADIO: There are basically two types of radio in the UK. There is Commercial Radio and The BBC Radio. The Radio Authority governs commercial radio stations such as Moray Firth radio and XFM. The radio authority is basically the ITC of the radio. Like the ITC it also has no powers over the BBC. The BBC is fully independent. Although there are far more Commercial radio stations than BBC ones, the BBC is still ahead in ratings. The gap between BBC Radio and its commercial rivals has widened recently to show BBC Radio to have a share of 51.4% compared with 46.79% for Commercial Radio. In the neck-and-neck race for reach, the BBC edged ahead with 31.2 million listeners compared with their rivals 31.1 million. The figures released by RAJAR (Radio Joint Audience Research Limited) cover the period from June 26 to September 17 2000. Radio can change on a daily basis because the control of its output is not restricted. The format usually stays the same although major changes in presentation can happen from time to time. Independent radio station change depending on their income and audience. The better the audience the better the sponsorships and advertisers. Things like audience talk shows on radio where members of the audience can phone in and participate are very successful. The BBC and large independent radio companies are controlled in the same way as they are on T.V. Although the majority are part of larger groups, local radio is controlled by local management. These groups use their own style in the local stations but adapt it to suit the area of broadcast. VOLENTARY IN-VOLENTARY CODES OF PRACTICE: Independent T.V and radio are quite strictly controlled by the ITC and Radio Authority, but magazines and newspapers have more freedom. These, along with the BBC, ITV, Press Complaints Commission and the Broadcasting Standards all enforce their own codes of practice throughout the media. However, the law has the final say in control of the media in the following areas: Defamation: A statement which damages the reputation of an individual or company, i.e. false accusations, libel, innuendos, etc. Obscenity: The publication or broadcasting of material which will tend to deprave or corrupt. Incitement of racial hatred: 1986 public order act forbids material which is likely to incite racial hatred. Blasphemy: To pass the limits of decency and controversy and outrage Christian feelings. Only applies to Christians. Sedation: Forbids the publication of material that incites hatred towards parliament or the monarch. Official secrets act: Forbids the publication of official secrets. Contempt of court: Forbids you from pre judging a court case or to assume someone is guilty. MASS MEDIA CONGLOERATE: Carlton Media Group: The Carlton Media Group runs the following sixteen companies: Carlton London Region The London Region is one of three areas for which Carlton TV is the ITV broadcaster. Visit the site for regional company news. Carlton Central Region The Central Region is one of three areas for which Carlton TV is the ITV broadcaster. Visit the site for regional company news. Carlton International Carlton International is the largest distributor of classic British films and the biggest sales house for British TV outside the BBC. ITN ITN is one of the most respected independent news organisations in the world catering for news, sport, business and entertainments. Carlton West Country Region The West Country Region is one of three areas for which Carlton TV is the ITV broadcaster. Visit the site for regional company news. ITV Carries information about programmes on the ITV network. Action Time Television production company Action Time is a leading distributor of entertainments formats, including an extensive home video clip library. London News Network LNN is a TV and production company working for joint shareholders Carlton and LWT. Carlton Cinema Carlton cinema is a film channel available exclusively on On digital. Visit the website for comprehensive movie listings. Media Sales For information on rates, screen advertising, pitch time, sponsorship and career opportunities at Carlton. Carlton Communications Plc Carlton Communications Plc is the publicly quoted parent company of Carlton Media and other related media companies. Click here for the share price, financial and other investor information. ONdigital ONdigital was the first company in the world to launch a digital terrestrial television service delivering multi-channel TV and interactive services into homes through an ordinary TV aerial. Visit the website for listings. Simply Food SimplyFood.co.uk is the UKs No.1 food and drink website and home to the Carlton Food Network. It has a searchable UK restaurant guide and a database of thousands of recipes, plus features and reviews. Carlton Video On the Carlton Video website you can buy videos and DVDs of many of Carltons programmes and films, including classics like Inspector Morse, Soldier Soldier, and Britain at War. PeopleBank PeopleBank is the UKs leading provider of internet recruitment services, bringing together quality candidates and employers. Online since 1995, PeopleBank has extensive experience in providing cost-effective e-recruitment solutions. HTV HTV, the ITV broadcaster for Wales, was recently bought by Carlton TV. Visit the site of the most popular channel in Wales. They also have Carlton Books. This shows that Carlton cover broadcasting, publishing, the internet, advertising, and marketing. This means that if Carlton have a successful income level from one of there companies it can benefit all of them and in turn make them more desirable to the public. Because of this they can use control there revenue a lot better without having to pay other companies to do things like marketing. They sell advertising space to make the initial money to fund projects such as a new drama series. They can then market and publish their own material and because they own all the copyright they can expand by using the internet. Although there is a national guideline concerning who owns what and the amount of fields you can spread into to prevent companies from becoming all powerful and swallowing up smaller companies, Carlton still has its eye on Direct. This is a group who run insurance and holiday companies. At present, Carlton are biding for the Scottish Media Group who have two radio stations, a newspaper group, Scottish and Grampian television. If they are successful in their bid, they will be able to grow to new heights and spread into both radio and print forms of media quite successfully in Scotland. Functions of the Mass Media: There are five main functions in the mass media. Entertainment functions: This provides healthy amusement and helps to divert the attention of the audience from serious social issues and inequalities. Information functions: This helps to structure a particular view of the world and to look at it in geographical, political and social terms. Cultural functions: This helps to develop mass culture at the expense of more diverse subcultures. That helps to maintain the status quo in cultural terms, but may also discourage change and growth. Social functions: These socialize us into beliefs and relationships which help us operate successfully in society. This naturalizes one view of society and stops us thinking, obtaining and acting on alternative views. Political functions: This helps us to understand the operation of politics in our society. However, it gives us the illusion of participating in the political process, but actually endorses the authority of those who continue to run our lives unquestioned. The media are also capable of shaping opinions about political events and issues. Current Trends in the Mass Media: When you think of current trends in the media at the moment two things come to mind, digital and conglomerates. A lot of companies are trying to branch out into other fields of the media at the moment. The Scottish media group for one are trying to expand their interests in radio although this could cause problems with its T.V. franchises. There are regulations set up to prevent certain big companies from taking over the media by branching ever wider into it. However there are discussions about these regulations which could result in big firms having huge ownership or control over certain areas of the mass media. The main trend of the moment has to be the evolution from analogue to digital. T.V. and radio are all a part of the growing trend and it doesnt look like its going to stop there. Already you can tune in to the radio through digital T.V. as well as go on the internet, shop, play games, the opportunities are endless. The future however lies with a fully digital T.V. without the aid of ugly dishes on the side of your house or cumbersome boxes on top of you tele. With this you will be able to access anything you want. There will be no set programs, no times, just you, your T.V. and the whole media world at your fingertips. You will be able to pick anything to watch, read, here, play, buy, or do from your tele. This astonishing development is proving very expensive to produce, run, and buy if it is ever released. If it is released it will be the main media related technological break through in history.

Information About Auto Rickshaw Engineering Essay

Information About Auto Rickshaw Engineering Essay In many Asian countries rickshaw were used as a human powered mode of transport. The cycle rickshaw in which a cart is attached to a bicycle is operated by a driver. These kind of rickshaws can still be found in cities like Kolkata. A European missionary been to Japan invented the rickshaw in Japan at the end of nineteenth century, the name rickshaw was derive from the Japanese expression Ji Riki Shaw which literally means vehicle propelled by man Around 1880 the first rickshaw appeared in India on the avenues of Simla. Some 20 years later some Chinese traders who used the rickshaw to transport goods imported few of these rickshaws to Kolkata. The same Chinese people in 1914 applied for permission to use the rickshaw to carry people and in no time all over in many south East Asian metropolis rickshaws were found. Rickshaw offered a means of earning a living for peasants migrating to the big cities. No one knows exactly how many rickshaws are on the streets of Kolkata, over a million people look to the rickshaw for their daily bowl of rice. Economists have calculated that the economic value of rickshaws and their pulling is $6 million a quarter of the budget of the whole urban transport system of a city like Paris. In 1940s Vespasan auto rickshaw or the rickshaw made out of an iron body resting on three small wheels, two on the rear and one in the front, a seating for three at the rear and a small cabin in the front for the driver, were seen. These rickshaws were fitted with a 2-stroke engine and a handle for steering like a scooter instead of a steering wheel. As the man pulled rickshaw started to work on motor it was known as auto rickshaw instead of rickshaw. The auto rickshaw had become so popular as a vehicle for hire that it became one of the chief modes of transport in India, Srilanka, Nepal, Bangladesh, Pakistan, Egypt, Indonesia, Laos, Philippines, Thailand and many parts of Asia and Africa. But the former version of the rickshaw is still not extinct. Considering their capacity the auto rickshaw are extremely light weight , it requires only two or three person to fully lift it of the ground and it can be pushed by one person when it breaks down. The auto rickshaw has many types of models in many different countries. The older version of auto rickshaw in India had a engine designed by lambretta which consumed too much of petrol hence they were phased out and engines designed by vespa took over, the most common auto rickshaws found today in India are the Bajaj auto rickshaws. At the beginning the engine was under the seat of the driver which made the auto rickshaw very uncomfortable for the passengers as it was very noisy and it vibrated a lot. Later on the engines were modified and placed at the rear of the auto rickshaw making it less noisy, hence making the ride much more comfortable for the passengers. These auto rickshaws are mainly seen as a passenger taxi vehicle in many different cities of India having a different colour for different cities, example. In Mumbai the colours of the auto rickshaw is black for the body and yellow near the windscreen and in cities like Delhi, Chennai, Hyderabad its yellow for the whole vehicle. It also had a larger version which is a seven seater, which had a diesel engine but compared to the smaller three seater petrol engine auto rickshaws these larger version seven seater auto rickshaws were much more noisier and they vibrated a lot, in spite of this , these seven seater were a complete success in several towns and rural areas of India as it carried more passengers and the cost of running was low compared to the petrol engine. These auto rickshaws were also modified from a passenger taxi vehicle to a goods carrier vehicle to transport small amounts of goods within the city or to small distances. These goods carrier auto rickshaws came in both petrol and diesel engines and it also came in different models with different engine power. The passenger 2-stroke petrol engine was changed to a 4-stroke engine which was a very successful model, and later on it was changed to a CNG (compressed natural gas) engine. 1.2 : CURRENT SYSTEM There were three types of engine model in the auto rickshaw, the belt drive (BD), rear axle (RA) and the rear engine (RE) The belt drive: in the belt drive model two belts ran down the side of the auto rickshaw which made the rear wheel move, in this model the wheels were not connected by an axle, in which if one of the belt snapped out that wheel was no longer driven. The rear axle: in the rear axle model the auto rickshaw has a rear axle driven by a perpendicular cam-shaft extending from underneath the drivers seat which was very noisy and vibrated a lot. The rear engine: in the rear engine model the engine is located at the rear of the auto rickshaw over the rare axle, assessable from a rear hatch, these models are much quieter and less bumpy. All of these three models were 2-stroke engines and lacked in the fuel department. The fuel tank was not sealed with a gas pump nozzle as the thank was unpressurized, hence the gas would flow faster when the tank is full than when it was half full later on a small value was located on the gas tube to adjust the gas flow. The driver also had to mix oil with the fuel as the engine was a 2-stroke engine. There was no energy storage system in the belt drive and rear axle model auto rickshaw, hence the headlight, brake lights and the signals lights had to run through a generator directly off the engine, in which the bulbs fused very often. But the rear engine model had a 12V electronics system including a battery allowing steady lights. All the models of the auto rickshaw did not have an electric starter hence the driver had to kick start the vehicle. The kick was located on the left side of the driver as a hand lever. (www.conspirators.net/armadillo/autorickshaw.html) Out of the three models the RE model was the most successful one as its engine was at the rear of the auto rickshaw making the auto rickshaw much quieter and less bumpy than the other two models, and it also had a battery allowing steady lights. Later on the 2-stroke engine was modified and replaced with 4-stroke petrol engine fitted with a electric starter. This 4-stroke engine model was very successful as compared to the 2-stroke engine. By this time the auto rickshaw also had diesel engine which made the cost of running very low and it was used as both passenger as well as a good carrier vehicle. There were many models of the petrol as well as the diesel engines with different engine capacity as shown. Bajaj 4-stroke: Bajaj Autorickshaw 4 stroke Specifications Engine 4 stroke Cooling Type Forced Air Cooled Displacement 173cc No. of Cylinders 1 Compression Ratio MaxPower 8.17bhp Max Power RPM 5000rpm Max Torque 11.5Nm Max Torque RPM 4000rpm Ignition Type DC Carburettor Keihin M10 A Transmission Type 4 forward and one reverse Clutch Type Wet multidisc type Electrical System 12V DC Head Light 35/35 W Horn 12V DC Chassis Type Pressed steel sheets and sections Front Suspension Helical coil spring and hydraulic double acting shock absorber Rear Suspension Helical coil spring and hydraulic double acting shock absorber Front Tyre Size (4.00 8).4PR Rear Tyre Size (4.00 8).4PR Brakes Drum Fuel Tank Capacity 8 litres Reserve Capacity 1 litres Wheel Base 2000mm Ground Clearance 200mm Saddle Height 780mm Minimum Turning Radius 2.88m Curb Weight 295kg Maximum Payload 335kg Fuel Efficiency (Ideal) 33kmpl Fuel Efficiency (Highway) 32 to 35kmpl Fuel Efficiency (City) 28 to 32kmpl Max Speed 55kmph * (The above model is available in Petrol, Diesel, CNG and LPG version.) Bajaj GC 1000 : Bajaj Goods Carrier Specifications Type Four Stroke, Single Cylinder, IDI, Compression Ignition    Cooling Type Forced Air Cooled Displacement 416 cc Max Power 8.5 bhp( 5.9 kW) @ 3600 rpm Max Torque 20 Nm @ 2400 rpm Ignition Type Electric start Transmission Type 4 forward 1 reverse gear Clutch Type Single plate, dry friction type, foot operated Maximum Payload 775 Kgs. Electrical System System System 12V DC Chassis Chassis Type Semi Monologue Suspension Front Suspension Antidive leading link with helical compression spring shock absorber Rear Suspension Independent suspension with spring shock absorber Tyres Front Tyre Size 4.510,8PR Rear Tyre Size 4.510,8PR Brakes Front Brakes Hydraulic brakes with auto adjuster Rear Brakes Hydraulic brakes with auto adjuster Fuel Tank Fuel Tank Capacity 8 litres Dimensions Overall length 2960 mm Overall width 1375 mm Overall height 1810 mm Wheel Base 2025 mm Ground Clearance 170 mm Minimum Turning Radius 2.75 m GVW 990 kg Loading Tray Length (Pick up) 1500 mm Width (Pick up) 1325 mm Height (Pick up) 250 mm Length (HiDec) 1500 mm Width (HiDec) 1325 mm Height (HiDec) 1050 mm *Because of our ongoing efforts to make Bajaj vehicles even better, specifications are subject to change without prior notice * (The above model is available in Petrol, Diesel, CNG and LPG version.) Later on the petrol and diesel engines were replaced by CNG (compressed natural gas) engines having all the same features. And till today all the auto rickshaws in India run on CNG engine. 1.3 : PROBLEMS AND AIM. 1.3.1 : PROBLEMS CAUSE DUE TO AUTO RICKSHAW As we are aware that an  auto rickshaw  or  a three-wheeler  (tuk-tuk) is a small three-wheeled operated by a single individual. They are cheap and common means of public transport in urban India and other parts of Asian countries as well as in some parts of Egypt, Ethiopia, Sudan, Peru and Gautamela. Autos run on: CNG (Compressed Natural Gas), Petrol Diesel Though Autos are cheap and common means of transport it has its own disadvantages too: 1. Traffic issues/ overcrowding Auto rickshaws have a top-speed of around 50  km/h much slower than the automobiles they share the road with. The triangular form of the vehicle makes maneuvering easy, with the single front wheel negotiating the available gap, and the rear two wheels forcing a larger space. The MMW Tuk Tuk has a top speed of around 70  mph. (Ref: MMW Tuk Tuk). Being a cheap means of transport people prefer them to taxis and other means of transport. Traffic authorities in big cities try to implement mechanisms to reduce the resulting traffic slowing, but none have proven effective due to overcrowding of Autos. 220px-Rishshaw_stand_ A typical auto stand in Goa (Wikipedia) 2. Outlook: The modern cities and roads are designed for sleeker looking public vehicles for commuting these auto rickshaws look outdated and drab and looks inferiors in front of other modern road transport vehicles. Modern city planners are looking to phase out such vehicles or promoting them to be used only in villages /outskirts of cities ANd9GcSbTNytJUyOcggJ9NdIRpcmDfmYv3ZDobxZXMFc8gxuS_jheOn6_eS3QKcH ANd9GcSJLKenN3fLi3vbPlnvwMfaNIwdJQsxKzzYKer9OGtS2qCYKqX3fg Picture: Rickshawchalleng.com ANd9GcTkCINnKj7V2mW451StC07p2wMURq9m3UvR7DC5hZvLSXKlYo9CfsygYj37KA ANd9GcTJVF153b5V1fQ81M3SsBtQimfwGjLVVsQQ5KtlyxHq3Ux_ivxpyA Ref: Cepolina.com 3. Air / Noise Pollution: Though CNG run autos are more eco- friendlier than petrol and diesel autos. However, one fact was completely ignored that is noise pollution due to gas engine. With running of so many autos on concrete road surface, because of rigidity it creates more noise. The Noise level on the road during night is much more than the specified by the The Noise Pollution Regulation and Control) Rules, 2000 India. Carbon monoxide, hydrocarbon and nitrous oxide is emitted out is in abundance causing health issues. Besides Carbon, huge dust particles remains suspended in the air due to the constant movement of autos which is leading to breathlessness and various other health problems. (Ref: The Cityfix) To assess the impact caused by nearly 1, 00,000 auto rickshaws, the Karnataka State Pollution Control Board (KSPCB) monitored the atmospheric quality, at two areas in the City Railway Station and S G Halli, on the day of auto strike and the day before the strike. Central Bus Stand Majestic area has the most dense auto traffic, at any time of day, due to the presence of the railway station and KSRTC bus stand. Roughly between 30% to 40% of the Citys auto rickshaws ply here. This area has reported a steep reduction in oxides of Nitrogen, upto 58.8%, on the strike day. Impressive isnt it? A clear reduction in levels of Sulphur di oxide (SO2) and Respiratory Particulate Matter (RSPM) too were reported in both areas. Oxides of Carbon reduced by 33.3% at Majestic. It is known that most of the autos in City, roughly 65,000, are two-stroke ones and with incomplete combustion in them causes pollution. These autos are the ones which are 40% air polluters in Bangalore, according to KSPCB. (Ref: moneymint.in) 1.3.2 : Aim of the project The aim of the project is to run the auto rickshaw on a electrical motor with the help of solar energy. 1.4 : objective To review the current system To replace the current system Chapter 2 : START CURREENT SYSTEM OF AUTORICKSHAW JOURNALS ARTICLES RESEARCH PARAMETRIC DESIGN INTERNET DRAFT 3D MODEL CFD FEA VALIDATE CONCLUSION END Chapter 3: LITERATURE REVIEW. 3.1: journal on solar panels on vehicles Solar panels have photovoltaic cells (PVC) which are used in solar vehicles, the suns energy is converted into electricity we can use by the help of these photovoltaic cell. Solar panels can cost upto 400$ each which is a very expensive technology. The price of the solar panels varies from panel to panel depending on how fast the panel can capture and convert the energy. In 2006 the Venturi Eclectic was presented at the paris auto show. This car used solar and wind energy but could onlt travel upto 30 miles per hour. There are many benefits of a solar vehicle, there is no noise pollution as the panels panels work silently, the energy one gets is free and has zero percent emission. The Toyota prius has a new solar roof that can power the car for at least 20 miles longer. (www.aboutmyplanet.com/alternative-energy/solar/facts-solar-powered/) Working of a solar vehicle: Solar vehicle completely depends on the energy of the sun. Unlike any other solar device the solar panels on a solar vehicle has to harness the energy from the sun. These solar panels consist of hundreds or thousands of solar cell arranged neatly ultra pure mono crystalline silicon and reach efficiencies up to 20 % ie . this percentage is converted into electricity from the total solar energy falling on the panels. The electrons are charged by the photons (light particles) when sunlight hits the solar panels, this makes the electron to move one later of the solar cell to another. Thus electrical current is produced due to the energetic movements of the electrons between the layers of the solar cell. This electric current is transferred to the battery pack when the electric motor is switched off. When the conditions are not sunny the power from the battery is used. The technology of the battery pack is similar to teh cell which powers our i-pods and cell phone made up of lithium ion c ells. Using a 220V power outlet the battery pack can be fully charged in 3 hours or a day of using only solar panels. Compared to the normal vehicles the solar vehicles have a different transmission system. Power the motor is controlled by two components called Motor controllers and Power trackers. The job of the motor controller s are to convert the DC power from the batteries or solar panels to AC electricity for the motor. By simply setting the frequency of the AC output one can manipulate the speed of the motor. The job of the power trackers is to maintain a suitable level by correcting the current when the energy is used to charge the batteries, it boost the voltage. Changes in sunlight, temperature and assorted factor makes the power output in solar panels to vary, in which necessary continuous calibration and adjustment is required, this done by the power tracker. A solar vehicles body is designed to cover three benefits to maximize energy It should be lightweight. It should have good aerodynamics. And large flat surface area for maximum number of solar panels. (www.aboutmyplanet.com/environment/solar-work/) 3.2 Articles on auto rickshaws 3.2.1 Without chargers, solar rickshaws gather dust In Chandigarh the administration provided a public transport system in the form of solar rickshaws has fallen flat. These lot of first 10 eco friendly vehicles provided by the administration are now in the municipal corporation gathering dust upon them. Later on by random selection these vehicles were given to some rickshaw drivers. At various location in the city charging points were to be provided by the municipal corporation for charging these rickshaws which were not done. Disappointed by the municipal corporation these vehicles were returned back to the municipal corporation. These green rickshaws weighted about 210 kg and had a speed of 15 to 20 km per hour and had a solar battery that lasted for 6 hours or 70 km on which these rickshaws were operated. It took about 5 hours to charge these batteries with the help of charging units which had to be connected to solar panels. In order to make this scheme successful the municipal corporation has to set up charging units at different location in the city. People would also prefer these green rickshaws to some extend compared to the diesel or petrol version of the rickshaws as it addressed environment concerns. (http://timesofindia.indiatimes.com/city/chandigarh/without-chargers-solar-rickshaws-gather-dust/articleshow/6766082.cms) 3.2.2 Solar rickshaws find no takers BANGALORE: Indias Council of Scientific and Industrial Research (CSIR) launched a solar rickshaw with great fanfare two years ago had found no takers yet. While is causing concern a engineer from Pune claimed that his design was copied by CSIR. Solecksaw which is three wheeled, in principle can use electricity to drive the motor by converting sunlight with the help of solar panels. It was promoted as a green rickshaw as it did not contribute to global warming as it emits no gases, and was developed by a unit of CSIR which is know as Central Mechanical Engineering Research Institute (CMERI) which is Durgapur, West Bengal. But the solecksaw has not caught on in spite of its high voltage publicity. Till now in the markets these rickshaws have not been sold on commercial basis, said the head of the manufacturing technology group at CMERI Mr. Amit Banerjee In Delhi, Durgapur, Kolkata, Jaipur, Chandigarh, Dhanbad, and Ahmedabad, around 30 soleckshaws which were fabricated at CMERI were deployed initially for demonstration said senior adviser Mr. Himadri Maiti . He also admitted that they are not in operation currently due to various local management and administrative problems. The Central Electronics Limited did set-up some charging stations at few places but these stations are not been used to charge the soleckshaws batteries as the vehicle in those location are not operating said Mr. Himadri Maiti. At least 1000 solecksaws were to be deployed in the common wealth games village in Delhi was the plan of CSIR which was abandoned as the Games Organising Committee backed out on the proposal, on the plea of security issues, to which they had agreed initially. Mr. Himadi Maiti also said the proposal by CSIR to operate at least 10 solecksaws for delivering post under a pilot project And the CSIRs proposal to operate at least 10 soleckshaws for postal delivery under a pilot project in Rajashtans Ajmer district is still pending with the postal department, he said. 3.2.3 Web messenger drives civic campaigns for noble cause BANGALORE: Vivan Philips a post graduate student of psychology is the common mans messenger who take the common mans problems to the government by collating peoples votes on small yet crucial issues. Last year around June he launched a website www.consciousevolutionmovement.com where people can file their petitions with a big banner he was at Cubbon park for two issues ensuring wall climbers on metro rail pillars and urging manufactures to produce non-polluting auto rickshaw asking for votes. Vivian is still on the same campaign this year having some interesting observations: A majority of volunteers and voters he got for these issues are student. The wall climbers campaign got the maximum response and the introduction of non-polluting auto rickshaw or immediately even replacing them this issue was supported by many college students. Two other issues were recently added by him following the public demands, which included raising enough funds to educate every under- privileged child and mass production of solar panels by the government. http://timesofindia.indiatimes.com/city/bangalore/Web-messenger-drives-civic-campaigns-for-noble-cause/articleshow/5761342.cms . 3.3 Information on solar panels A solar panel is a device that collects photons of sunlight, which are very small packets of electromagnetic radiation energy, and converts them into electrical current that can be used to power electrical loads. The use of solar energy started more than 100 years back, at the beginning solar power was just used to produce steam to run some machinery. This was until the discovery by Henri Becquerel of photovoltaic effect allowed to convert solar energy (sunlight) into electrical energy. Becquerels discovery then led Charles Fritts to invent the first genuine solar cell in 1893 which was made by coating sheets of selenium with a thin layer of gold, from this arised the device we know today a solar panel. An American inventor named Russel Ohl patented the worlds first silicon solar cell in 1941. Ohls invention led to the production of the first solar panelin 1954. These new solar panels were first used in space satellites, but today solar panels and complete solar panel systems are used to power a wide variety of applications. How does an solar panel work?Solar Photovoltaic Power System Diagram Solar panels collect sunlight which is a clean renewable source of energy and convert it into electricity. This electricity can be use to run electrical loads. Solar panels are made up of many individual solar cell which are composed of layers of silicon, boron (which provides the positive charge) and phosphorous (which provides the negative charge). The photons are absorbed by the solar panels and in doing so an electric current is initiated. The resulting energy is produced from photons striking the solar panel surface which allow electrons to be knocked out of their atomic orbits and released into the electric field generated by the solar cell which then pull these free electrons into a directional current. This entire process is know as the photovoltaic effect. An average home can produce enough electricity using solar panels for all of its electrical load, as it has enough roof area for number of solar panels. As solar panels produce direct current (DC) it cannot be used to support electrical load, but with the help of an invertor that converts direct current into alternating current (AC), one can use the electricity to support electrical loads, different size of solar panel arrays meet different demanding electrical loads. The direct current produced by a solar panel which can converted into alternating current by the help of invertors can be used to power different loads in a commercial building or a house, it can also be used to power remote traffic controls, boat, vehicles, telecommunication equipments and many such machinery. Benefits of solar panels: Producing electricity using solar panels is a very practical way for many applications. This is very beneficial to people who live off-grid, off- grid means living in a location where there is no electrical supply from the main electric utility grid. Many homes and cabins in a remote areas benefits using a solar panel system, as compared to the huge fees for installing a electric utility poles from the main grid access point, solar power system is less expensive and if maintained properly can provide power for nearly three decades. The greatest benefits one can enjoy by using solar power is that it is a clean and renewable source of energy, as global climate change is the biggest problem we face today it is very important to reduce the pressure on the atmosphere from the emission of greenhouse gases. Solar panels require very less maintenances as it has no moving parts and if properly maintained can last for decades. Once the installation cost is been paid of a solar power system the electricity it produce is absolutely free for the rest of the systems lifespan that could be upto 15 20 years depending on the quality of the system, due to this one can eliminate the monthly electric bills and it can also be an additional income, because if one uses less power than the total power produced by the solar system the excess power can be sold to the electric utility company. (http://www.mrsolar.com/content/what-is-a-solar-panel.php)

Questions on analysing red bulls marketing strategies

Questions on analysing red bulls marketing strategies Red Bull is a highly successful branding story. The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of energy drinks in the Indian market. According to Economic Times ( 30.05.08) the energy drink market in India is estimated to be around 100 crore. The market now has two main players Red Bull and Power Horse. Energy Drinks are not much popular in India or it can be said that this product is used mostly by sport persons hence a niche. So far the use of these kind of drinks has not percolated to the mass market.. The energy drink broadly comes under the category of functional drinks which is a bigger market estimated to be around Rs 543 crores. Q1. Argue for the most relevant segment criteria to be used in the international market selection process? Red bull has consistently worked on growing international sales. Red bull has a well developed network of local subsidiaries set up in key markets to oversee distribution in any given region. Instead of targeting largest distributors with greatest reach, red bull targets small distributors who often become exclusively red bull distributors. Small independent venues are also the first targets. Red Bull does not use traditional market the local subsidiaries are responsible for local marketing content such as oral marketing, bill boards and radio. Q2.Which changes would you suggest for red bulls future global marketing mix in order to make future challenges? Have an ability to gain new customers and retain current customer loyalty: With Red Bulls target market currently aimed at the Generation Ys (15 30 year olds) there is the question of whether this generation will continue to drink Red Bull as they grow older.  And will the next upcoming generation accept this product as their own. They should segment the market in two difeernt ways, one relating to the youth. Second to the older generation Have Health and Social Implications: Due to growing pressure on organisations in society, Red Bull now promotes their product with current societal and health issues in mind. Childhood obesity and type 2-onset diabetes has become a major issue across western developed nations. By introducing sugar free Red Bull will open up a new opportunity to the health conscious and diabetics. Managing this issue will be a constant process and Red Bull must be seen to be adjusting their product to suit society. By not having only one product: One particular issue Red Bull has to consider is their limited product range. Unlike their major competitors such as Coca Cola and Pepsi, who have various different products in different beverage classes (water, soft drinks, electrolytes) Red Bull does not. Only having one product can be a positive however, for example Red Bull can concentrate 100% effort on their product while not being distracted by other influences, however the downside is that should the market share of that product decrease in the future, Red Bull has no back up product to cover the loss. Q3.How will you categorize red bulls oral global marketing strategy? Red Bull globally is known for buzz marketing. It is a brand which has built its equity through careful below the line marketing. During the initial launch time, Red Bull used to invest heavily in buzz marketing . Some of the famous marketing strategy adopted by Red Bull is given below : Student Brand Managers : The brand tried to reach the trend setters and opinion leaders by appointing ( informal agreement ) student brand managers across campuses. These members were given free Red Bull cans and was encouraged to organize parties for other youngsters. Identify Hot Spots : The brand identified hot spots where the majority of consumers /opinion leaders gather. This could be a bar or a party area. Once these hotspots are identified, the brand campaigns in that spot. Red Bull has the famous slogan Red Bull gives you wiings . The ads are revolving round this theme of the brand giving a high. One fact is that Red Bull need not do much of a product advertisements because the brand was confident that once the customer tries the product, he will start understanding the benefits of this product. Q4.Red bulls is available in large cities in India across supermarkets, restaurants and bars. Evaluate for opportunities for market expansion in India? In India which is a market which is characterized by heavy duty advertisements, high profile celebrity endorsements and mouth watering sales promotions, Red Bull has managed to take the different route. Since the launch the brand has managed to dominate the Indian market with more than 60 % market share . The popularity of Red Bull has prompted many cola majors to launch their energy drinks brand in India. There are news reports of Coca Cola and Pepsi bringing their global brands in this category into the Indian market. Despite the success of Red Bull and Power Horse, there are stumbling blocks in the development of this category . The main issue is regarding the perception of consumers towards this category. Energy drinks are usually viewed this type of drinks with suspicion. Frankly speaking they have an attached perception that this energy drinks are associated with alcohol ( it was a perception). I was surprised to find that these products are targeted towards youth.And these products are more found in pubs and bars which further reinforced the perception that these drinks have parity with products like beer.India, the culture is different. The consumption of these beverages are not considered a part of social living. There are restrictions in consumption and availability of these beverages. Red Bull is marketed heavily through pubs and bars across the western markets. But in India , Red Bull should keep away from associating itself with these kind of beverages. Because such an association will repel many customers especially ladies. Having said that, this category also offers excellent growth potential also provided the brand rationalizes the price. The price of energy drinks vary between Rs70-95 per can which can restrict the frequency of purchase of this product.  

Domestic Violence: Why Do Women Stay? Essay -- Violence Against Women E

It is common knowledge that Ray Rice used his wife as a punching bag in the elevator of an Atlantic City casino. What is truely remarkable is that his fiancà © became his wife after that vicious left hook to the face left her unconscious. Why do women stay with men who beat them unconscious? Domestic violence is a serious and complex plague of society that affects all, but women make up the largest number of victims in most case studies. In the United States alone, '1.5 million women are raped or physically assaulted by an intimate partner each year. More than 500,000 women victims require medical treatment, and 324,000 victims are pregnant at the time of assault' (Berlinger, 'Taking' 42). Numbers like these show how intense the situation of domes tic violence truly is. 'Two women a week are killed by a current or former partner and domestic violence accounts for 22% of all recorded violent crimes' (Jamil 70). Domestic violence takes such a large number in percentages regarding violent crimes, yet often is dismissed by many with the idea that 'this won't happen to me'. Somehow, somewhere, domestic violence will touch everyone whether by someone they know or by televised publication. Though domestic violence affects men as well, the female subject is more often the victim. Domestic violence has a continuous cycle that has been influenced since birth and can be stopped with intervention but each victim's reason for staying will vary.   Ã‚  Ã‚  Ã‚  Ã‚  Researchers are still trying to understand domestic violence, what causes it and how far back psychologically does it go. A Scottish psychoanalyst, W. Ronald D. Fairbairn, conducted studies such as these. These studies had a grand influence on British object relations and he founded the ?Object Relations Theory? and the ?Dynamic Structure of the mind? (Stringer). Similarly to Sigmund Freud?s ?id?, Fairbairn has levels of the internal unified ego that will split as a self defense mechanism in relation to the emotional pain a child is feeling (Celani 62). This unconscious strategy is necessary. The internal unified ego is composed of the self-esteem of humans and is divided into three parts ... ...Berlinger, June. ?Domestic Violence.? Nursing Aug. 2001: 58-63. Berlinger, June. ?Taking an Intimate Look at Domestic Violence.? Nursing Oct. 2004: 42-46. Berlinger, June. ?Why Don?t You Just Leave Him Nursing Apr. 1998: 34-40. Busch, Noel Bridget. ?Comparisons of Moral Reasoning Levels Between Battered and Non-battered Women.? Journal of Social Work Education 40 (2004): 57-71. Celani, David P. ?Applying Fairbairn?s Object Relations Theory to the Dynamics of the Battered Woman.? American Journal of Psychotherapy 53 (1999):60-73. Hadley, Susan M. ?Linking the Orthopedic Patient with Community Family Violence Resources.? Orthopedic Nursing 21 (2002): 19-24. Jamil, Tanvir. ?Domestic Violence.? Pulse 4 Oct. 2004: 70. Marvin, Douglas R. ?The Dynamics of Domestic Abuse.? FBI Law Enforcement Bulletin 66 (1997): 13-18. Oeltjen, Holly. ?Stop the Beating.? Women in Business 44 (1992): 20-23. Starsoneck, Leslie, and Sharon Friedman. ?Taking Exception to Asymmetrical Role-Taking: Comparing Battered and Non-battered Women.? Social Work 42 (1997): 113-115. Stringer, Kathie. Kathie?s Mental Health Review page. 22 Nov. 2004 http://www.toddlertime.com/fairburn.htm

2 Samuel 12 1-31 Essay -- Scripture Analysis

2 Samuel 12 1-31 The story line begins with God sending Nathan the prophet. Who is Nathan the prophet. He is described as a messenger, a courtroom advisor a man of great integrity. A man firm in his faith to God, his social status Places him in the position to know the inner working of the royal household and with revelation from God. Nathan is skilled, faithful and willing to serve a powerful Prophetic message from God. In today’s account Nathan would be looked upon as a role model. Nathan techniques would describe him to be a great storyteller. The bible tells us Nathan, served King David and his son King Solomon. There are three major revelation accounts Nathan was involved in expressing God’s message. 1. "A House For My Name† 2 Samuel 7:4-7,12-13 2. "You Are The Man!"2 Samuel 12:1-9 3. Adonijah's Attempt To Take The Throne 1 Kings 1:9-14 More information concerning Nathan reigns of both King David and King Solomon? 2 Chronicles 29:29 and 2 Chronicles 9:29 Scripture verse 2 Samuel 12 1-4 The LORD sent Nathan to David. When he came to him, he said, "There were two men in a certain town, one rich and the other poor. 2 The rich man had a very large number of sheep and cattle, 3 but the poor man had nothing except one little ewe lamb he had bought. He raised it, and it grew up with him and his children. It shared his food, drank from his cup and even slept in his arms. It was like a daughter to him 4 "Now a traveler came to the rich man, but the rich man refrained from taking one of his own sheep or cattle to prepare a meal for the traveler who had come to him. Instead, he took the ewe lamb that belonged to the poor man and prepared it for the one who had come to him." The confrontational m... ...on my face and I hung on to every word my Pastor preaching because God had told me my deliverance was at hand. What kind of fried was Nathan He was not a friend who Gossip He was not a friend who pointed his finger He was not a friend who discredit his friend He was not a friend to make fun of the situation Nathan was a real friend to King David The bible gives us instruction on how to be a real friend and how to seek Godly counsel. God often uses other believer to strengthen, encourage and enrich our lives regardless of the negative situation or circumstances. Gal. 6:2 "Carry each other's burdens, and in this way you will fulfill the law of Christ. John 15: 12 My command is this: Love each other as I have loved you. John. 15:15 I no longer call you servants, because a servant does not know his Master’s business. Instead I have called

Symptoms and Diagnosis of Meningitis and Encephalitis Essay -- Biology

Symptoms and Diagnosis of Meningitis and Encephalitis Abstract- Meningitis and Encephalitis symptoms are almost identical to those of the flu or common cold. Most symptoms are exceedingly subtle, and immediate diagnosis is crucial, because meningitis and encephalitis can become deadly in a matter of hours. There are many different forms of diagnosis, each equally important. Differentiating between bacterial and viral forms of the disease is important because treatment and severity differs. Meningitis is more prevalent in the elderly, the very young, and those with immune deficiency diseases. After his first trip to Africa, Brad Pitt came down with a mild case of viral meningitis. Luckily, Brad was diagnosed and treated in time by the finest doctors in Los Angeles. However, the meningitis could have turned deadly had the star not sought immediate medical attention. Meningitis can turn deadly in a matter of hours, but so few people recognize the symptoms. Mostly meningitis symptoms are comparable tom the common cold. There are signs, though, and accurate diagnosis procedures to ensure full and healthy lives for everyone. Meningitis is a potentially deadly disease with generally common symptoms. It can be either a viral or bacterial infection of a person?s spinal fluid. It also affects the fluid surrounding the brain. Meningitis usually started with either a viral or bacterial infection generally of the respiratory tract. Meningitis is much more common in the very young, very old, and people with immune systems that have been affected by an STD, such as HIV/AIDS. Symptoms in babies are often extremely difficult to detect as they cannot voice their grievances Meningitis symptoms in infants are almost impossible to visibly sepa... ...Control And Prevention. 12 Oct. 2005. 31 July 2006 http:///www.cdc.gov/ncidod/DBMD/diseaseinfo/meningococcal_g.htm. "Infections Meningitis." Kids Health For Parents. Ed. Elena Pearl Ben- Joseph, MD and Neil Izenberg, MD. Mar. 2004. Nemours Foundation. 31 July 2006 http://www.kidshealth.org/parent/infections/lung/meningitis.html "Meningitis." Wikipedia. 31 July 2006 http://en.wikipedia.org/wiki/ Meningitis. Meningitis. Ed. Mary L. Gavin, MD and Joel Klein, MD. Nov. 2004. Kids Health. 1 Aug. 2006 meningitis.html>. Encephalitis. Ed. Barbara P Homeier, MD and Joel Klein, MD. Jan. 2005. Kids Health. 1 Aug. 2006 bacterial_viral/encephalitis.html>. "Encephalitis." Wikipedia. 30 July 2006. 1 Aug. 2006 en.wikipedia.org/wiki/Encephalitis>. Symptoms and Diagnosis of Meningitis and Encephalitis Essay -- Biology Symptoms and Diagnosis of Meningitis and Encephalitis Abstract- Meningitis and Encephalitis symptoms are almost identical to those of the flu or common cold. Most symptoms are exceedingly subtle, and immediate diagnosis is crucial, because meningitis and encephalitis can become deadly in a matter of hours. There are many different forms of diagnosis, each equally important. Differentiating between bacterial and viral forms of the disease is important because treatment and severity differs. Meningitis is more prevalent in the elderly, the very young, and those with immune deficiency diseases. After his first trip to Africa, Brad Pitt came down with a mild case of viral meningitis. Luckily, Brad was diagnosed and treated in time by the finest doctors in Los Angeles. However, the meningitis could have turned deadly had the star not sought immediate medical attention. Meningitis can turn deadly in a matter of hours, but so few people recognize the symptoms. Mostly meningitis symptoms are comparable tom the common cold. There are signs, though, and accurate diagnosis procedures to ensure full and healthy lives for everyone. Meningitis is a potentially deadly disease with generally common symptoms. It can be either a viral or bacterial infection of a person?s spinal fluid. It also affects the fluid surrounding the brain. Meningitis usually started with either a viral or bacterial infection generally of the respiratory tract. Meningitis is much more common in the very young, very old, and people with immune systems that have been affected by an STD, such as HIV/AIDS. Symptoms in babies are often extremely difficult to detect as they cannot voice their grievances Meningitis symptoms in infants are almost impossible to visibly sepa... ...Control And Prevention. 12 Oct. 2005. 31 July 2006 http:///www.cdc.gov/ncidod/DBMD/diseaseinfo/meningococcal_g.htm. "Infections Meningitis." Kids Health For Parents. Ed. Elena Pearl Ben- Joseph, MD and Neil Izenberg, MD. Mar. 2004. Nemours Foundation. 31 July 2006 http://www.kidshealth.org/parent/infections/lung/meningitis.html "Meningitis." Wikipedia. 31 July 2006 http://en.wikipedia.org/wiki/ Meningitis. Meningitis. Ed. Mary L. Gavin, MD and Joel Klein, MD. Nov. 2004. Kids Health. 1 Aug. 2006 meningitis.html>. Encephalitis. Ed. Barbara P Homeier, MD and Joel Klein, MD. Jan. 2005. Kids Health. 1 Aug. 2006 bacterial_viral/encephalitis.html>. "Encephalitis." Wikipedia. 30 July 2006. 1 Aug. 2006 en.wikipedia.org/wiki/Encephalitis>.

Interpersonal interactions in health and social care Essay

In health and social care we use many various methods of communication and interpersonal interaction to communicate effectively in various environments. These methods can be influenced by many factors which may interfere with how the information we have communicated is transmitted such as language needs, self-esteem, proximity and sensory impairment. In my essay I am going to explain how sensory impairment and language needs may influence effective communication and interpersonal interactions in health and social care environments. The term sensory impairment encompasses visual loss, which also includes blindness and partial sight, hearing loss and multi-sensory impairment (Shaw Trust, 2014). I will now explain how sensory impairment may influence the way we effectively communicate and interpersonally interact within health and social care using Argyle’s communication cycle. The communication cycle is arranged into 5 stages, Argyle(1972) believed that communicating interperson ally was a skill that could be developed, much similar to learning to drive. In the first stage of the communication cycle Argyle states that ideas occur. An example of this stage of the cycle would be a doctor recalling the information they wish to communicate to a patient who suffers from multi-sensory impairment with complete loss of hearing and sight. The Department of Health defines individuals suffering from multi-sensory impairment if their combined sight and hearing impairment cause difficulties with communication, access to information and mobility (Action on Hearing Loss, 2011). During the second stage of the cycle the message that is being communicated is coded, during this stage a doctor would decide how to communicate their message towards their patient. In order to communicate effectively the doctor must take into consideration which method of communication fits the patients needs such as British sign language, visual sign framing or tactile signing. In the third stage of the communication cycle the message is sent, during this stage the doctor has now communicated their message to the patient , however the doctor has communicated his message using British Sign Language instead of tactile signing. In the fourth stage of the cycle the message is received by the patient, during this stage the patient should have successfully received the information that the doctor has communicated to them however the patient has not received the message as she has lost a complete loss of sight and therefore cannot visually see the signs the doctor is signing. During the  fifth and final stage the message is decoded, Agyle theory suggests that during this stage the information has now been received and understood and the cycle will now repeat. This stage of the cycle is dependant on if the person delivering the message has used the correct and appropriate form of communication based on the individuals needs and the circumstances, however this is where the communication cycle has been unsuccessful due to the wrong choice of method of communication. Another common factor which may influence the way we effectively communicate and interact with people within health and social care is the language needs of the individuals. The language needs of an individual will be based upon many factors, a common language need may include an individual who speaks English as a 2nd language moving to the United Kingdom, the needs of the individual such as the use of an interpreter will depend on how fluent the individual is in speaking English. Using Tuckman ’s theory of group formation I will explain how language needs can affect the way we effectively communicate and interpersonally interact in health and social care environments. Tuckmans theory of group formation is arranged into 4 stages, these stages are known as forming, storming, norming and performing. During the forming stage, the group of people are just getting to know each other, for example in relation to health and social care, this would be the stage where a group of newly employed student nurses meet the team they will be working with. During the storming stage, Tuckman (1965) explains how the group of people are unclear about each-others roles within the group and the aims of working together, this is the stage where the newly formed group of student nurses would be trying to communicate verbally and non-verbally with each other in order to discover their roles, strengths and weaknesses within the group. During this stage, the group of individuals would be asking questions about each other and assessing their roles within the group. Thirdly is the norming stage, during this stage the group of people develop a shared understanding of what each-o thers roles are and share a common aim, during this stage one individual in the team approaches the others and tells them he is a foreign exchange student and has only been speaking English for the past 5 years, therefore he is still trying to understand the different dialects around him. The student nurses may begin to ask and discuss with the individual about the extent of his knowledge in speaking English. During this stage the  individuals will also understand and be able to identify areas of weakness in speaking English and be able to adapt their methods of communicating with the individual in order to meet these needs. Any specific language needs of an individual should be met immediately when communicating in order to progress through to the final stage of Tuckman’s theory, the performing stage. During this stage the group of individuals are now working together effectively as a team, for example during this stage the student nurses are now able to meet the language needs of the foreign exchange student and can continue to work as a progressive team.

Multicultural Communication

In this clip, the ISRC (International Committee of the Red Cross discuss how the Red Cross performs humanitarian aid within the political climate and upheaval of the modern world. Members of the board include someone from Great Britain, Switzerland, France, and Belgium. The discussion between persons from different countries and cultures is a fascinating watch to see how influence, negotiation, and immunization takes place at the highest levels.Liking They all communicate very formally, sometimes clumsily, in English. Several elements of influence are demonstrated. At the conclusion of her opening remarks, Bea Ivanhoe, Director of the ISRC Visitor Service Center, refers to Peter Manure as ‘his Excellency'. This is not common language, but in a formal, eastern European setting, this provides Mr.. Manure a form of Authority. When one leader refers to another in this manner, it makes clear to the audience that Mr.. Manure likes the presenter, and his credibility can easily transfe r in the audiences mind..Liking is defined as a principle â€Å"that holds that people are more likely to be influenced by those whom they like or with whom they have similarities† (Localhost & Burton, 2010). When introducing Mr.. Manure, Ms. Ivanhoe actually nods her head in subjection as well. Social Proof Alexander Basel begins his speech in his native French when speaking to his immediate superiors. However, when opening remarks begin to be addressed to the general audience, he transfers to English. This is a way of demonstrating social proof hat he is well respected by his compatriots, and therefore should be respected by other on the panel and in the audience.Social proof is defined as a â€Å"principle of influence that states people are more likely to want to do something if they believe that many others are doing the same thing or buying the same product† (Localhost & Burton, 2010). Reciprocation When the panel begins its discussion, Mr.. Manure discusses how Professor Musses Capita mentioned that the ISRC is successful because it runs away from politics. Mr.. Manure compliments Professor Capita on his expertise, then disagrees to say that the ISRC works within the confines of the political landscape, but does not run from it.This compliment then disagree is all done without emotion, and done in the same way that DRP. Capita speaks, this is a form of reciprocation. As defined, reciprocation is a â€Å"principle of influence that states people are more likely to say yes too request when the requester has done something for that person in the past† (Localhost & Burton, 2010). Non-verbal Communication & Conformity Antonio Gestures (Portugal) begins his discussion with much more facial expressions ND hand gestures than the remainder of the board.When asked questions, he uses his body language to appear humble in his responses and positions. This non-verbal communication gives an appearance of conformity, and shows he is not one to reb el against the group.