African Americans and Slavery Essay

The American Revolution was a time of great turmoil for all men and women in the United States. Great debates came and went during this time; slavery and the freedom of black men being the main problems in these debates. Slaves were used for a great number of things during the American revolutionary period. The arrival of slavery to the American colonies began in the 1600s and started out in Virginia. As the years passed more and more African-Americans were brought into the colonies to be used as labor workers. The beginning amount of slaves continued to grow and by the beginning of the revolution there were about 273,000 slaves spread throughout the American states. With the coming of the revolution all African-Americans, slave or free, knew something was coming and each had a different response to these comings. There were differences in the responses of slaves and free men during the American Revolution. There were also consequences to their choices. â€Å"Gaining freedom in a land of captivity and wresting equality from a society whose founding documents guarantee it has been the consuming desire and everlasting hope that has kept harrowed bodies and weary souls going. † In the southern states African-American slaves were treated harsher than those in the north. The plantations down south required back –breaking hours of work in the sun that White Americans believed could only be done by those they had bought. There was a reason for them to be there and until they could no longer work they were to do all things imaginable for their owners, no questions asked. Some of these slaves thought it was easier to run away from their owners and that in doing so they would have a chance to fight for their country. Slaves could either flee to the north or they could flee to Spanish owned Florida. In cases where a master was called upon to fight, they would send a slave in their place and if they lived long enough to return home they earned freedom. Many of the slaves decided that if they had a chance to gain their freedom by joining the war effort then they would gladly take their masters place. They also believed that with the beginning to the revolutionary period would bring a new deed to the land and when it was over there would no longer be a need for slaves. The consequences for slaves in the south were innumerable. Like many slaves, they took this time to run from slave masters and plantations. If these southern slaves were caught, depending on the owner, the slave could suffer mild to severe consequences. Depending on the demeanor of the owner a slave could be punished in several different ways. Whipping, branding, slapping, being dunked underwater, and kicking were just some forms of punishment. The most severe punishments were to cut off a body part like an ear in the hopes that the slave would learn and never run again. There were also â€Å"nice† slave owners that chose not to punish their slaves. There justification for not punishing their slaves was so that they would continue to work and so that the owner could buy more slaves with the money that they continued to pool in from the work. Because of some owners that continuously harassed Washington, he stopped allowing slaves into his army. But General Washington, fearing rebellion, created an order that stated that all blacks were not allowed to fight. Later he partially reversed the order and allowed only free black men to fight with him. Some slaves believed that taking a chance to flee towards the north was a far-fetched idea. They were seeking freedom in the quickest possible way. Lord Dunmore sent out a proclamation that stated in exchange for freedom any black that came to him would fight against the patriots and become a loyalist. Dunmore’s promise of freedom fueled black slaves to escape and even some patriots fled to fight as a loyalist. After the war, true to his word, slaves gained their freedom. Some of these newly freed slaves went to Britain but many of them stayed in the Americas. On the other hand free men in the north believed the revolution would bring about change for the better. Their idea of the revolution was that they were being given the chance to gain independence from Great Britain and also for themselves. It was a defining moment in history that they were to be a part of. Fighting with white men gave these free black men a sense of honor and it also gave them a job where they could earn a little money to put towards getting homes and things of that nature. Men from the north gradually began to realize that they could fight with their brethren and bring independence to the land. General Washington passed an order stating that no black man was allowed into his army. This order came about because of general angst from some slave owners. These owners believed that there should not be any blacks fighting for the independence because they were only good for being slaves and they would never have say over anything. After some time Washington, fearing not having enough men to fight against the British, partially reversed this order to allow only free black men. Other than this there were not many consequences that are recorded for free black men. These free men not only fought for the independence of the nation but also for their independence and the independence of other black men and women. African-Americans from the north and south chose to join the continental army because they believed that they should help make the place the lived independent from a tyranny that had no say in the matters of a new country. They felt that this tyranny could take their rights and place them under unfair rule once again. Some of the freemen and slaves that had started out in the continental army decided to run to the British army but were not successful in their plights. Nash called the revolution the ‘greatest slave rebellion in American history’ because it was just that. The revolution opened up new grounds for slaves to rebel against owners because it was the most opportune time for them to do so. â€Å"If any group within America’s diversified people came close to answering John Adams’s plea that ‘we must all be soldiers,’ it was black Americans. No part of revolutionary society responded to the call for arms with anywhere near the enthusiasm of those who were black. Proportionate to their number, African American males— and some females— were more likely to join the fray than white Americans. † According to this excerpt from another one of Nash’s books, African-Americans were much more adept to answering the plea of John Adams. If there were more African-American fighters than white that meant that more black males were subject to put themselves in danger in order to gain freedom. They would rather have one day of freedom, not knowing if they would die in the next second, hour, or day, than be a slave for the rest of their lives. This is one of the reasons why Nash called the revolution the ‘greatest slave rebellion in American history’. â€Å"Desperate to fill the thinned ranks of its regiments, states offered freedom†¦ to serve during the continuance of the present war with Great Britain. Every black enlistee would be ‘immediately discharged from the service of his master or mistress, and be absolutely free, as if he had never been encumbered with any kind of servitude or slavery. † If states were desperate to have more men come into their ranks then there was nothing really stopping slaves from escaping their masters and coming to fight. They all wanted freedom from someone. Slaves wanted freedom from their bonds that were tied to the soil they worked and the Americans wanted freedom from Great Britain. Both groups had their reasons to fight and the only way slaves knew how to become free was to rebel and run to an army. This was a time for large rebellions on all fronts not just from the slaves. It was a rebellion against the British from the former colonists and a rebellion against the men and women that were taken from their homes to somehow create new ones. â€Å"It may have been, as Nash says ‘the greatest slave rebellion in American history,’ but for most of the rebels it ended like the others, in death. Slaves who supported the American side fared better, but not much better. Only with great reluctance did Washington allow some to join his army. Other Virginians had another wartime use for them. In 1780 the state legislature offered salves as a bounty for enlistment in the war against British tyranny. The revolution did see enactment of measures for gradual emancipation in the northern states, but the number who benefited was small. † My view on the American Revolution has changed somewhat because of how the African-Americans were treated during and after the period of war. The Americans act as though they had not been fighting alongside each other and because of this withhold distaste for the blacks. The completely disregard the idea that every man is created equal and has certain unalienable rights. They do not extend these ideas that were written down on the Declaration of Independence to the free black Americans. Men that had fought with and under Washington were not looked as the same because the color of their skin and were not given the same rights. Because of how they were treated I see the Revolution more as a war against Britain to save other whites from tyranny rather than to gain independence for all mankind. ——————————————–. [ 1 ]. Gary B. Nash, The Forgotten Fifth: African Americans in the Age of Revolution (Harvard University: 2006), 1. [ 2 ]. Taymor, . â€Å"US History Documents. † Last modified 2005. Accessed January 27, 2013. http://inside. sfuhs. org/dept/history/US_History_reader/Chapter2/Nashfighting. pdf. [ 3 ]. Taymor, . â€Å"US History Documents. † Last modified 2005. Accessed January 27, 2013. http://inside. sfuhs. org/dept/history/US_History_reader/Chapter2/Nashfighting. pdf. [ 4 ]. Edmund S. Morgan, review of The Unknown American Revolution:

Of Mice and Men: The Failure of the American Dream Essay

Thesis Statement : The novel Of Mice and Men was John Steinbeck a message to the world of how the American Dream is dead and unattainable. The nation had seen one of the biggest spending sprees in the nineteen twenties and the following decade the results were crashing down on the nation. People were losing everything that they owned and starving. The American Dream is defined as â€Å"The American Dream is â€Å"that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. (What Is the American Dream) Because of that, it seemed like the American Dream was dead and there was never a better novel to illustrate it than Of Mice and Men. George and Lennie, the co protagonist of the novel, aspire to the American Dream, but because few people believe in its attainability, few are surprised when they fall short of its achievement. To understand how the American Dream is shown to be unattainable in the novel Of Mice and Men, it must be understood. There are several definitions of the American Dream. According to Merriam Webster’s â€Å"an American social ideal that stresses egalitarianism and especially material prosperity; also: the prosperity or life that is the realization of this ideal. † (Merriam Webster). The other part of that materialistic idea is that if one works hard enough, he/she can achieve absolutely anything. George and Lennie have a dream that completely embodies the concept of the American Dream. They are two men who are migrant workers during the Great Depression who have a dream of owning their own farm. The actual ownership of the farm is only a small part of the dream. The fact that they will not be owned by another person is the allure of the dream. All kin’s a vegetable in the garden, and if we want a little whisky we can sell a few eggs or something, or some milk. We’d jus’ live there. We’d belong there. There wouldn’t be no more runnin’ round the country and gettin’ fed by a Jap cook. No, sir, we’d have our own place where we belonged and not sleep in no bunk house. (Steinbeck p. 63) Because of their situation of being migrant workers, every aspect of their lives were dictated by their boss. Their need for money to survive, set them up for ownership as if they were slaves. George realized this more than Lennie. Lennie brought innocence to the dream. He wanted nothing more than to tend the rabbits because petting soft things brought him pleasure. He did not care about materialism or having control of his life. Pleasure of the moment was his goal for life and the American Dream took on its purest form through him. They remind themselves daily of this dream. Lennie begs for George to tell him the story even though he knows it as if hearing it will make it so. George tells it as if each time he tells it the dream will become more and more real. Yet they are chasing an illusion. The characters have survived in the world so far because of their belief that the American Dream is alive and well. George and Lennie cannot imagine that their hard work will not pay off in the end. Society had told children for generations that hard work would take an individual to the top of society and many times it did. Then came the Great Depression and everything changed. People worked hard and they did what they thought was right, but at that time it did not take them anywhere but backward. George and Lennie try to save, but it takes every dime to survive. Once they meet Candy, who offers to add money to the cause, they know that with the money they have coming, they will be able to have their dream, but just as it was time to make their purchase, tragedy strikes. Their work has gotten them nowhere. It is apparent throughout the novel that the dream is not attainable. From the incident in weed to the killing of the puppy, everything that George and Lennie do ends up becoming a disaster. It is obvious that the dream of the farm will be as well. As George says: â€Å"-I think I knowed from the very first. I think I knowed we’d never do her. He usta like to hear about it so much I got to thinking maybe we would† (103). The unattainable American Dream is not limited to George and Lennie and that is symbolic that most people will not attain it. There are other characters who also have their American Dream crushed. Curly’s wife had a dream of fame and fortune. She also wants to be loved. She married a man who was to inherit his father’s farm and he seemed to want her, but after she marries him, she realizes that he only cares about himself. She does everything in her power to get his attention because of her need. He is jealous of other men, but not because of the love for his wife. Love, marriage, and producing a family is part of the American Dream and all Curly and his wife have is the legal part of the institution. The dream that she imagined did not materialize with her marriage and that left her lonely and seeking the attention of other men. If I catch any one man, and he’s alone, I get along fine with him. But just let two of the guys get together an’ you won’t talk. Jus’ nothing but mad. You’re all scared of each other, that’s what. Ever’ one of you’s scared the rest is goin’ to get something on you† (85). Crooks wants his part of the American Dream where all men will be equal and he thinks that he gets close to this the night Lennie and Candy end up in his room and share the dream of the farm with him. It does not take long for him to have to face the reality that there is no equality in the world. George and Lennie prove that the American Dream is unattainable. To obtain it one’s life would be perfect and there is no perfection in the world. There are always going to problems and hardships in life and this makes the dream just that; a dream. Of course the American Dream has become less of a reality in this country since the beginning of the Great Depression, but it was really just a fantasy from the start. There were always people who seemed to achieve it, yet underlying problems were always present. George and Lennie prove that problems will always come to the surface.

What Is The Blue Ocean Strategy Commerce Essay

Blue ocean scheme makes companies to come out of ocean of bloody competition by making market infinite which is uncontested and that makes the completion irrelevant. Since, spliting up bing demand and benchmarking the rivals, Blue Ocean scheme is sing grow demand and interrupt off from the competition. The concern existence can be thought as a composing of two sorts of oceans the first is the ruddy ocean and 2nd one is the bluish ocean. Red ocean includes all the industries which exist today and it is about the known market infinite. But on the other side Blue Ocean can be considered as industries which are non in bing today and it is called unknown market infinite. The industries boundaries are defined and good accepted in the ruddy oceans. In the ruddy oceans the regulations of competitory games are good defined. The companies try to take away the greater portion of the bing demand. Because there is a cut pharynx competition that makes the ruddy ocean bloody and merchandises become trade goods.Blue oceans and Red oceansBlue Ocean can be considered as a fact of the demand creative activity, untapped market infinite and greater chances of extremely profitable growing. Some industries can be created good beyond of the bing industries. But most of the blue oceans are created from the within the ruddy oceans by spread outing the industry boundaries which are bing. Since, regulations of the game are to be set so competition becomes irrelevant in the bluish oceans. Red oceans will ever be taken as a affair of concern life. When supply exceeds the demand in more industries so the competition for undertaking demand will non ensue in to prolong high public presentation. Companies will hold to travel beyond the competition. They will hold to make bluish oceans to do more net income and growing chances. The most focal point of scheme work has been on the competition based ruddy ocean schemes in the recent times. But it provided the reasonably good understanding about accomplishment of how to vie in competitory environment from analysing the economic construction of the bing industry. It besides helped in doing a pick between strategic places of distinction or low cost or focal point, to benchmark the competition.Scheme followed over the clip periodThis term bluish oceans may be new but their being is non new at all. These are an of import characteristic of concern life, past and present. If we look back 100 old ages and inquire ourselves, How many o f today ‘s industries were non bing so? Probably the reply can be seen as many industries every bit basic as petrochemicals, music recording, cars, air power, direction consulting and wellness attention, were unheard of or had merely started to germinate at that clip. If we look back merely 30 old ages so once more we see, a multibillion-dollar industries came out like cell phones, common financess, biotechnology, gas-fired electricity workss, express bundle bringing, minivans discount retail, , snowboards, place pictures, java bars and many more. If we take and seek to see merely three decennaries ago, non one of those industries was bing in a important manner. Now we see frontward twenty old ages or possibly 50 old ages and inquire ourselves how many now unknown industries will probably be so. If we go by seeing the history as a tool to foretell the hereafter, so once more the reply is many of them.Some facets considered to follow this schemeThis is the world that industries ne'er become changeless. Industries continuously maintain evolving. The some operations related to industries better, markets get expanded, and participants enter and issue as the clip passes. This is the fact that history gives us lessons that we have a great underestimated capableness and capacity to make new industries and re-create the bing 1s. The services sector which were under the old system, for illustration, now have been expanded into seven concern sectors runing from information to wellness attention and societal aid. As given that these syst ems are designed for standardisation and continuity, such a replacing shows how of import the enlargement of bluish oceans has been. As we have noticed that the overruling focal point of strategic thought has been on competition based ruddy ocean schemes.Making bluish ocean impactIt can be quantified the impact of making bluish oceans on a house ‘s growing in footings of both grosss and net incomes based on the studied information. It has been found that 86 % of the new launches were extensions in the line that can be said as incremental betterments within the ruddy ocean of known market infinite and those accounted for mere 62 % of entire grosss and mere 39 % of entire net incomes. The remainder 14 % of the launches were targeted at making bluish oceans and they created 38 % of entire grosss and 61 % of entire net incomes.Forces behind the bluish ocean schemeThe several drive forces are working behind a lifting tendency to make bluish oceans. The promotions in engineering hav e significantly has improved productiveness of industry and made providers to bring forth the maximal possible array of merchandises and services. This resulted in increase in the Numberss of industries and supply exceeded demand. This followed tendency toward globalisation accelerated the state of affairs. The trade barriers between states and parts are going lenient and as the information regarding merchandises and monetary values become immediately, easy and globally available, the niche markets and opportunities for monopoly continuously keep disappearance. Although supply is keep on lifting as planetary competition increasing, and it is non supplying clear grounds that of an increase in demand worldwide, and statistics or informations even indicating towards to worsening populations in many developed markets. This has been resulted in increased commoditization of merchandises and services, intensified monetary value wars, and catching net income borders.Blue ocean assist in mak ing trade nameFor the major services and merchandises classs, trade names are usually going slightly similar, and since they are looking more similar people normally select those merchandises based on monetary value. The clients no longer state and steadfastly inquire, as they insisted in the yesteryear, that their laundry detergent be Tide. Because of the overcrowded industries, distinguishing trade names are looking harder in both economic downswings and upturns. This shows that the concern environing environment in which assorted scheme and direction patterns of the twentieth century evolved that clip is now vanishing. Since, ruddy oceans are going systematically bloody, direction will hold to be more concerned with bluish oceans. Scheme helps in dividing victors from also-rans The thing that makes the victors separate from also-rans in making bluish oceans was their scheme. Furthermore, the companies running in the ruddy oceans went by a attack which is conventional and traveling to crush the competition by constructing a safer status and place within the industry existed. Those steadfast or Godheads of bluish oceans, surprisingly, did non take the competition as their benchmark. But they implemented a alone and different strategic logic that can be considered as value invention.Value invention of import for this schemeThis Value invention can be taken as one of the of import concerns in bluish ocean scheme. It is called value invention since in topographic point of concentrating on header with the competition, the houses try to do the competition irrelevant by making and accomplishing value for purchasers ( clients ) and the company, so looking up new market infinite which is uncontested. This value invention focuses equal importance on value and inventio n. The values without invention attempt to concentrate on value creative activity on the incremental graduated table, something which improves value but is non adequate to do you prolong in the market place. Invention without value will be technology-driven, market pioneering, or futuristic, most of the times hiting beyond what purchasers or clients are ready to accept and pay for. It is indispensable to hold better apprehension that shows differentiation between value invention as opposed to innovation in engineering and market pioneering. It makes clear that what separates victors from the also-rans in making bluish oceans is neither shed blooding border engineering nor market entry clocking. It has been seen that sometimes it exists but most of the clip it does non. The value invention takes topographic point merely when the companies bring invention with cost places, public-service corporation and monetary value. The value invention is a new and different manner of believing about and put to deathing the scheme that consequences into the creative activity of a bluish ocean and a come off from the competition. It is by and large believed that houses or companies can either make intensified value to clients at a relatively higher cost or can make sensible value at a lower cost. Here it can be said that scheme is seen as choosing a pick between distinction and low cost. But those that want to make bluish oceans follow distinction and low cost at the same time.Other schemes related to blue ocean schemeThe creative activity of bluish oceans is about conveying costs down while at the same time taking value up for purchasers. This shows that how a spring in value for both the company and its purchasers is achieved. Since, purchaser value is created from the public-service corporation and monetary value that the companies offer to purchasers and because the value to the company is created from moneta ry value and its cost construction, value invention can be achieved merely when the whole system of the house or company ‘s monetary value, public-service corporation and cost activities is decently and efficaciously matched. This represents the whole-system attack that makes the creative activity of bluish oceans a sustainable and effectual scheme. Blue ocean scheme includes the scope of a company ‘s functional and operational undertakings or activities. On the other side inventions such as production inventions can be acquire at the subsystem degree without impacting the house ‘s overall scheme. The value invention is non lone invention but it is more than invention. It describes scheme that integrates the full or whole system of a house ‘s activities and undertakings.DecisionBlue ocean scheme describes that it is all about to retrace boundaries of market to interrupt away from the competition and create bluish oceans. This highlights the hunt hazard that m any companies struggle with. The primary challenge is to successfully and efficaciously place, out of the hayrick of possibilities that exist, commercially obliging bluish ocean chances.

Financial Analysis for Managers Essay Example | Topics and Well Written Essays - 500 words

Financial Analysis for Managers - Essay Example Thus, companies often pay dividends in order to attract potential investors, retain current ones who are more sensitive to cash inflows from investment and indicate their strong financial muscle. In various studies, it has been apparent that declaration and payment of dividends bid up the price of the company's stock making the payment. Payment of dividends which is coupled by capital gains truly maximize the wealth of stockholders. Even if Microsoft is recognized because of its financial strength, the company can opt not to issue dividends. It should be noted that most investors are very much interested in acquiring ownership of this company because of its financial viability and brand equity. The continuous appreciation of its share in the market can suffice and dividends are not really necessary to complement this. It should also be noted that the business organization will only be shedding out million dollar funds which it can use to finance its R&D and provide more value to its stockholders. However, one of the detrimental effects of not issuing dividends will be the reaction of stockholders who feel more secure with steady cash inflow from their investments. It should be noted that the company can also undergo lawsuits for not paying its owners amidst its strong financial position. The tax treatment for dividends and capital gains often becomes a consideration of a business organization in its choice of dividend policy. In the United States, there has been a heated debate on the taxation of dividends. As both business organizations and investors receiving the dividend are taxed, double taxation together with the high tax rates has discouraged issuance of dividends. For example business organizations which report a pre-tax profit of $100 will be required to pay corporate tax of $35. The remaining $65 will also be taxed if the company will declare all of this as cash dividends.  Ã‚  

Hollywood cinema Essay Example | Topics and Well Written Essays - 2000 words

Hollywood cinema - Essay Example Yet all these are shallow representations of what genre really is. Studying about film genre is not about labeling the films as such. Genre, to the film maker, means the elements on which a film is based, which includes thoughts, ideas and realizations. This paper aims to tackle a thorough understanding on what film genre really is and how it has affected Hollywood Cinema for the past years. The word â€Å"genre† originated from France and originally meant â€Å"class or kind†. Initially, in the older days, it was used to differentiate various works of literature such as prose, drama or poetry. Later on, Shakespeare began to add subcategories such as tragedy and comedy. In the early 1950s, the word genre began to be associated with various classifications of film. The usage of this word continued on to the 1970s wherein there were more films being produced in Hollywood. As of now, there are numerous film genres that we see at movie houses and stores, indicating that indeed cinema have broadened over the past years. At present, genre is not just a word used to classify films. Filmmakers and artists now look at genre as a type of style or subject matter. These people delve deep into the events, ideas and thoughts that lead to the conceptualization of the film. Was there a difference in the creation of film as to style and theme over the years? It is not easy to brand a film by its genre. Genre, in itself, is a vague term. Most of us nowadays classify films as to its subject matter and suitability. Yet, there is a question as to whether the idea of film genre will always remain as such. It is not indeed easy to brand a film as to whether it is just a comedy, a drama or action film. Most films are mixed, i.e. they may be romantic comedies or action-drama. Yet, as vague as it is, it is essential for us that we know the basic elements of film genre. A filmmaker needs to know the elements of a particular genre because it is with these elements

How to Write a Paper that Gives the Author's Own Argument Essay

How to Write a Paper that Gives the Author's Own Argument - Essay Example It is evidently clear from the discussion that the paragraphs that follow the thesis statement are logically organized and all follow the thesis statement and points that are made. Each clearly defines one point that relates to the main topic. The paragraphs also give examples and opinions that are followed by facts. Each of the paragraphs works independently to show the main point of the essay while providing an organization that relates to the overall thesis of the paper. More importantly, each of the paragraphs in the paper moves through a chronological order that defines the process of writing, editing and creating a solid paper. For an individual who is learning to write an essay, this provides effective methods that are logical and supported through the thesis. Even though there are adequate points in the body paragraphs, some of the details provided are irrelevant. The examples that are given and some of the statements made drive away from the main thesis and take away from th e objective of the paper. For instance, in paragraph 4, the author begins speaking about organization processes for a thesis paper and not having this as being a distraction. The very next sentence distracts the reader by talking about a television or a younger sister screaming. The reader begins to think about these situations, as opposed to the organization needed to write a paper. The concepts in the paper can be improved with revisions that would enhance the paper. The most important revision to make is from the unnecessary statements and examples that take the reader out of the main subject of the paper.

Parts 3,4 and 5 Essay Example | Topics and Well Written Essays - 2250 words - 1

Parts 3,4 and 5 - Essay Example The organizational structure should be adjusted in order to facilitate the easier and freer flow of information within the different employees in each level. The top management should also take an effort to print out the company’s strategies, objectives, and goals and distribute them to every individual in the organization. One of the major changes which will also be implemented is the role of the human resource department within the business organization. Currently, Acico’s the human resource department is concerned only about the operational aspect of management specifically administrative issues but will be also be involved in the strategic aspect of management. This will be started through the appointment of new VP for Human Resource. Recognizing that the business organization’s human resources are strategic partners of Acico, it will only be logical to give the department a significant portion in the shaping the company’s vision, mission, goals, and strategies. The human resource department will be taking on an active role in shaping the strategic direction of the business organization. In the operational aspect, staffing and recruiting will be taken more seriously by setting a set of more stringent standards. Prospective employees will not only be admitted to the organization based on their credentials but most especially on their knowledge, skill, and personality type. This will ensure that the company hires competent individual to man the different positions. In order to keep up with the requirements, intensive training will also be conducted specifically on the management team. A comprehensive training program will be conducted regularly which will equip managers with the knowledge and skills for their positions. Acico will also be intensifying its effort in motivating its workforce through the installation of a reward system comprised

Annotated Bibliography Coursework Example | Topics and Well Written Essays - 1000 words

Annotated Bibliography - Coursework Example The article is very relevant to the understanding of modalities of business operations today. The change from traditional diversification of operations within the borders of a country substituted with the vertical growth that extends to other parts of the world. According to the article, the improved performance of the business entities emanates from the shift in regulations and economic reforms that date back to early 1990s. The author is right in his assertion that the changes in the regulation and structures of the Indian business improve the integration of the Indian economy globally. The integration is in the form of the business making an investment in other countries across the world making them multinationals. The primary weakness of the article lies in its indication that vertical growth is effective and efficient compared to internal diversification. Compared to vertical growth through maintenance of a single line of business engagement, diversification is essential for an organization that seeks security so that a failure in one sector does not cripple the operations of a business organization. The study aimed at elucidating impacts of the individual employee and group efficacy in the execution of assigned responsibilities. The investigators also seek to understand the impact of perceptions of the employees on the management of contribution of the employees to the overall output in an organization.

Conversion and Adaptation of Buildings Essay Example | Topics and Well Written Essays - 1500 words

Conversion and Adaptation of Buildings - Essay Example After its construction, it existed under the Brentwood District Council (BDC). Major renovations and reconstructions had since taken place on the building including the construction of an additional single storey canted bay that was built to the left of the building’s front door. On its eastern side, there was a separate long six window bay unit that also had incorporated the timber-framing of the 16th century that it got enjoined with. The building, like the other Georgian buildings in the area, was formerly used as part of the Brentwood School. From 1973, it has been used as an Arts and Community Centre that is run by Brentwood Council, and as such has been very busy and well utilized (KITCHING, 2007, pg 104). The Old House has however undergone a number of degradation over the years; the flowerbed by the front door for instance looks like it needs better edging and particular attention from its owners. Other areas of concern include its rear elevation, the curtilage, and its general setting that has been severely derogated by legal changes and a supposed lack of appropriate landscaping. A careful analysis of the structure reveals that some of the signs that are attached to it and the presence of the free standing board in its front needs to be improved on to depict a building of the current century. The quality of the internal floors is also in a questionable state and in order to convert the building’s purpose, these have to be substantially worked on KITCHING 2007, pg 137). In the conversion of the Old House to multi use, for restaurant and residential purposes on its top floor, a lot of factors have to be taken into account. The restaurant and the residential purpose would help serve the commercial and the residential schemes of the public respectively. When doing any reconstruction or putting up new structures, particularly in such conservation areas, it is a

New and Better Knowledge After a Trip to The Evans Group Essay Example for Free

New and Better Knowledge After a Trip to The Evans Group Essay A visit to â€Å"The Evans Group, a fashion development and production house catering to various designers have changed so much beliefs that I had before. As a Fashion Design student dreaming to have my own fashion production company someday, that trip that we had made me learn many things that as a sophomore student like I do not have enough knowledge of. I used to think that fashion designing is all these efforts I am putting into my studies but I was proven wrong with what I have observed when I have seen the reality at The Evans Group. All along I have thought that if one is a very good fashion designer, it is all what it takes and it is all what one aspiring designer needs. Again, I was wrong.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Evans Group (the Company for brevity) offers services to clients such as design developments, first patterns, samples, duplicates, production patterns, gerber pdm tach packs, yields, grading, marking, hand finishing, small volume production (20-300 pcs/style), trimming, fabric sourcing and wolf dress form rentals.. The company was named newsmakers of 2007 and has a new production facility in Los Angeles and a development studio in San Francisco.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With the many things that we have seen and learned from the Company, I am writing here the top ten that I strongly believe need to be shared and worthy to be taken into consideration by designer students like me.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   First, I have learned that a very good system and organization what makes such a business grow and stay in existence. When I have seen that the company takes care of the specific requests of each designer customer it made me realize that a very meticulous attention should be given to each request. A poorly followed instruction may mean a lost client and a lost income. In the factory, I learned that each company has different policies for their orders. Even it is as unnoticeable as the label and the hemline structure, they are as equally important.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Second, I used to think that patterns are such an old fashion style when experts are doing the cutting. But NO! Patterns are still very important and they serve a big role in the success of each cut fabric and design.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Third, Budgeting is very applicable and useful in the factory. A knowledge of fashion designing alone would not make one designer successful outright. A knowledge of little economics, little of budgeting and much of common sense are the very basic ingredients that go with the fashion designing talent. At The Evans Group, if they have a plaid fabric, the staffs match the quality with the budget allowance required. Greater budget allowed means better quality.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fourth, technology nowadays are indeed inevitable. I have seen that Tukatech, the company’s computer arm plays a big role in the success of the business. It is a computerized designing arm capable of making the designs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fifth, like any other discipline, the world of fashion have their own set of â€Å"jargons†. In the factory, they used the terms such as unit to identify a piece of work. Moreover, I have seen and learned what a fusing machine is.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sixth, a knitted fabric shrinks. Tthus, it needs block fusing. Unlike ordinary fabrics that simply needs piece fusing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Seventh, I and my group have observed about cross cutting. Cutters cover the roll of fabric with nylon then they place rolled fabric in a machine where a   ruler is attached and they can cut that in sizes like one inch or in any size they want. Eighth, .management is also important in fashion industry. In The Evans Group, they have various departments like cutting, sewing, printing among others. Only a properly managed company with good department leaders, managers or supervisors can stay long in the business. Ninth, marking the fabrics for cutting is very important. A marker must not go wrong with this job. He or she must consider the sizes that have been given by designer client: for instance, 2S, 2M, 2L,2XL when that client have specified an amount of fabric to use. Arithmetic and proper geometric talents are needed here. Lastly, I appreciate the visit to The Evans Group. It made me learn so much. Indeed, learning is not limited inside the four corners of a classroom. The best way to learn is to experience!

Training the trainer on training outcomes

Training the trainer on training outcomes 1.1 Overview Organizations are defined as people working together in order to achieve common purpose. They along with working together are also collectively responsible for results. For this reason, the study of human interaction is emphasized. This requires the communication development through which right direction were set hence accomplishing the organizational objectives and goals. The more these goals are clear; the better were the understanding by the employees Grà Ã‚ °tton, Hà Ã‚ °iley, Stiles Truss (1999). But one should remember that the organization comprises of people with different cultures and value diversities. For any HR manager, the main target is to merge all the cultures simultaneously and carefully so that no employee feels left out. The cultural diversity increases the work of HR as the management has to revise their policies in order to develop and formulate rules and regulations which are free of any racial or gender discrimination. Religion, race, sect, sex, ethnic bel ongings are such critical factors which need to be focused upon in order to bring the harmony in organizational structure and employees (Delaney, 1996). The importance of HRM is not only evident with the HRM plan formulation and its coherence with the organizational goals but the HRM policies also form a major portion of the entire human resource management concept. HR policies are required in an organization as the employees are from diverse backgrounds which require limitations in order to harmonize the workplace culture and situation. For this reason, every organization requires a strategy for developing, enforcing and communicating the HRM practices and policies that reflect the acceptable standard behavior (Garavan, Costine Heraty, 1995). 1.2 Problem Stà Ã‚ °tà Ã‚ µmà Ã‚ µnt To study the organizational practice of training the trainer and its effect on training outcome. 1.3 Research Hypotheses H1: There is no relationship between training duration to trainer on the job performance of the employees. H2: There is no relationship between training duration to trainer on employee level of satisfaction with the training program. H3: There is no significant difference between types of training given to the trainer with the job performance of the employee. H4: There is no significant difference between the types of training given to trainer with the level of satisfaction of the employee with the training program. 1.4 Outline of the Study Thà Ã‚ µ scopà Ã‚ µ of rà Ã‚ µsà Ã‚ µÃƒ Ã‚ °rch is rà Ã‚ µlà Ã‚ °tà Ã‚ µd to the effect of training the trainer on training outcomes. The training of the trainer approach has become a promising method to train and develop the trainers and by that training the employee in the organization. When trainers themselves receive training it is usually aimed at familiarizing them with the specifics of a new or revised module or program. The approach appears to be use full in developing the different skills of the employee and improving their job performance and productivity as well. The question here is that what should be the intensity of the training the trainer and the types of training given to them such as on the job off the of the training and by that the training given to the employees what will be the level satisfaction of the employees with the training program and improvement in the job performance. The trainer can use the shared experiences to create positive images of the new model and its potential effectiveness. CHAPTER 2 LITERATURE REVIEW Human capital is increasingly being seen as an issue of strategic significance in the industry today. It is this aspect of competition that provides most decisive elements of business advantage for a company by way of market responsiveness, process and technology innovation or enhancing customer experience (Ahmad, Schroeder, 2003). In this modernized world where globalization is fast crating an effect, the workplace realities of the ancient organizations no longer exists. It has become past and needs to be revised very carefully before any aspect of it can be implemented nowadays. It has become increasingly important for the organizations to introduce new methods and meet the new training needs of the employees. The reality of workplace, the changing work environment has increased the end for the managers to reconsider the methodologies of developing durable and strong relationship between the employees and organization that ultimately leads to the achievement of the organizations goals and objectives Lado, (1994). A thorough and complete understanding of the employees training need has became important for the management in order to accomplish what employees expect from the organization in order to return what organization expect from them. Therefore it becomes clear from the researches that a Trained work-for ce is an instrument of success for full filling the needs of a rapidly changing work environment for both, the employees and the organization. It also becomes clear that a well- Trained workforce were eventually lead to the organization achieving its goals and objectives in a better an efficient manner. To serve this purpose ob building a strong bond between the management and workforce, the role of the top management is very crucial in this respect. Human capital is capable of playing a pivotal role compared to financial capital, in the effectiveness of the organization. In modern times people are believed to me a source of competitive advantage and carry more importance in leading a company towards success, rather than finance (Bordia, Hobman, Jones, Elizabeth Callan, 2004). A business employs factors of production to carry out its business activity. It is very important for a business to be sure that all its resources are allocated efficiently in order to be profitable. The most important, vital and significant resource of a company is the people it employs. Due to increasing globalization and competition, the productivity of labour has become increasingly important for the companies in determining its efficiency. Businesses, like those in service sector, whose staff deal directly with its consumers need to be very conscious about the training level of their employees. Training has become important for the business to gain competitive edge by attracting the best recruits. They must be aware that to win completion, it is important for them to attract and retain the best labour possible (Desveaux, 1994). A milestone in a success of an organization is fulfilling the continually changing needs of employees and the organization. A heavy responsibility rests on the shoulder of the management to develop durable and strong relationships between them. Companies expect workers to follow the rules according to the terms and conditions set for them. Employees in return expect fir pay, good working conditions, secure career, fair treatment, involvement in decisions and power. These expectations of both groups vary from company to company. For any business to deal with these expectations successfully a complete understanding of the employee training becomes necessary (Glick, Huber, Miller, Doty Sutcliffe, 1990). It is usually that it is the organization and not managers that fail to hold managers responsible for creating training among the people. They fail to understand the role of training and its connection to job performance. One of the biggest challenges for Human Resource is to persuade line managers to develop and manage people. These line managers should be able to build string and personal relationship with the employees through effective communication. There is a need for the line mangers to understand the nature of the employee and his subordinates and should be able to deal with the problems of workers effectively. A thorough understanding of the needs of the subordinates were eventually let the managers know what the employee aims for and what are their goals and objectives Goodman, Rousseau Church (2004). They can then decide how to develop and implement strategies that were achieve the objectives of the company while letting the employees achieve their personal goals. Staff t hat is untrained were reluctant to do their jobs quickly and efficiently and were only provide the minimal of what is required of them from the organization. It is important to know how well trained staff were alter the levels of productivity and performance within a company, thus affecting the competitiveness of the business. A well Trained staff is not only able to increase productivity and performance but is also prepared to accept responsibility, willingly and happily. There is low labor turnover which reduces the business cost of hiring and training new labor. With a highly motivate staff, a business also benefits from low absenteeism rate and employees participate on making suggestions for improvements (Hui Lee, 2000). Herzberg identified five main factors that resulted in job satisfaction. These factors can easily be identified in an organization and can be used for evaluation. The five main factors include achievement, recognition for achievement, responsibility, nature of work itself and advancement. These are the factors which can easily be identified if they exist in an organization. Similarly Herzberg gave five main factors that resulted in job dissatisfaction. These are termed as companys administration and policy, salary, supervision working conditions and relationships. This factor can easily be searched for in an organization to determine the effects of training. Improving the work performance has always been and were continue to be the major concern of all businesses Jimmieson Terry (1999). It is the performance of work that creates satisfied managers and/or dissatisfied managers. The work performance has always been an important issue for the businesses as their success and failure depends upon the performance displays by their workforce. A manager when pays the employee, expects to return the worth of what is paid to him. In case of failure to do so, many workplace issues are created that managers then need to deal with. It is not always possible for managers to repay the accurately the input employee has put into work. This is because there exist no method to measure the input against the output which the employee receives or perceives. Failure to come up to the expectation results in detraining. Is also seen, as described by the expectancy theory that workers expect according to what they see around. Now it becomes difficult for manager s to know how they perceive their work output and it is compared to whose job (Klein, 1996). The performance at work is not only dependent upon the skills and abilities the worker possesses but there are many factors that exist which creates and leave an impact upon the performance of the employee. A well-Trained employee results in well performed job and an unsatisfied employee who is untrained towards his job naturally results in a poor job performance. But the question what motivates man to perform better has many answers. There are many training factors as discussed above that leaves an impact upon the training of the employees (Liden Graen, 1980). Training and development is always been an issue for the organizations and there HRD According to Mintzberg, Henry Westley Frances (1992) HRD as a profession is deeply concerned about issues of individual and organizational learning, change and success , and how, through its professional roles and activities, it Can benefit people and organizations as they pursue various goals and interests. According to Jick (1993) Training and development of employees is viewed as an important factor in Ensuring that employers Have a capable, skilled and knowledgeable workforce. As Miller, Johnson Grau (1994) reported that From the company perspective Training and development of the company Employees are essential for organizational operation and organizational advisement. To have positive results training must tie closely to appropriate effective training method and training delivery mechanism (Goodman, Rousseau Church, 2004). The first training decision that a company has to make is not necessarily concerned with whom to train. Instead, the company needs to start by considering whether to buy the new skills they require in the labor market by hiring properly skilled labor, or whether it is preferable to acquire the new skills by Training the companys present staff. If the company decides to invest in its current personnel, then it is faced with a multitude of highly interrelated questions: Who are to be trained (Glick, Huber, Miller, Doty Sutcliffe, 1990). The training of the trainer approach has become a promising method to train and develop the trainers and by that training the employee in the organization. When trainers themselves receive training it is usually aimed at familiarizing them with the specifics of a new or revised module or program. The approach appears to be use full in developing the different skills of the employee and improving their job performance and productivity as well. The question here is that what should be the intensity of the training the trainer and the types of training given to them such as on the job off the of the training and by that the training given to the employees what were the level satisfaction of the employees with the training program and improvement in the job performance. The trainer can use the shared experiences to create positive images of the new model and its potential effectiveness. But Despite heavy investment in the training program , organizations can frequently fail to evaluate t he success of their training program Therefore, it is important for organizations to incorporate into their training programs strategies to improve the transfer of training (Desveaux, 1994). As Bordia, Hobman, Jones, Elizabeth Callan (2004) reported after the training investment has been made, logically the focus turns to the effects of the training. Few attempts have been made in connection with organizing measurements to determine the level of training effectiveness involving trained individuals. The lack of reliable, valid measurements of Learning, reaction (satisfaction with training) and training impact at work may be one of the factors that have been hindering research progress in the training evaluation area (Lado, 1994). HRM is itself involved in the measurement of the employee efficiency but the process of HRM itself needs to be assessed and monitored in order to leave no room for loopholes. Measuring HR performance were include every aspect like HR departments, HR functions and HR operations. In HRM monitoring in order to check its effectiveness, every aspect pertaining to HRM were taken under consideration. However it is not very easy to assess and quantify the effectiveness of HRM as there are no strict parameters and metrics that are used as base for evaluation. In comparison to this, financial assessment is easy as there are metrics and parameters in terms of budget etc. So overall, HRM effectiveness is the hardest aspect of organizational assessment (Ahmad Schroeder, 2003). CHAPTER 3 RESEARCH METHOD 3.1 Method of Data collection Personal survey method was used to collect the data. The researcher was personally visit different organizations belonging to different sectors and though a questionnaire primary data was collected from H.R managers and employees . 3.2 Sample Size and Sampling Technique A sample size of 220 respondents was used for carrying out the research and the technique used for sampling is convenience based sampling. 3.3 Instrument of Data Collection In this research, Questionnaire was used as an instrument of data collection and the instrument is in the form of closed ended questionnaire was filled by the H.R managers and employee who receive training. The source of questionnaire was measured by using likert scale. 3.4 Statistical tool In this research ANOVA and Correlation was used for the analysis of the results. 3.4.1 Reliability test The instrument was pre-tested where 4 to 5 sample questionnaire were filled to the different respondents just to identify whether it was easy to understand. Through pretesting it was found that all respondents felt comfortable in responding and found the instrument interesting as well. Reliability analysis allows studying the properties of scales of measurement and the things that build them up. The Reliability Analysis procedure calculates a number of frequently used procedures of level reliability and also gives information about the associations between individual items mentioned in the scale. Reliability Statistics Cronbachs Alpha N of Items .692 18 3.4 Research Model used PRATICES OF TRAINING THE TRAINER TRAINING OUT COMES Improvement in job performance of the employee Level Of Satisfaction of the employees with the training program Training frequency Types of Training (Self Developed Model) CHAPTER 4 RESULTS 4.1 Findings and Interpretation of the Results For finding the results the research used correlation and Post Hoc tests. Rejection region: P-value H1: There is no relationship between training duration to trainer on the job performance of the employees. H2: There is no relationship between training duration to trainer on employee level of satisfaction with the training program. Table 4.1 Correlations Length Of Training Employee Satisfaction Job Performance Length Of Training Pearson Correlation 1 -.103 .039 Sig. (2-tailed) .666 .870 N 20 20 20 EmployeeSatisfaction Pearson Correlation -.103 1 .776** Sig. (2-tailed) .666 .000 N 20 20 20 JobPerformance Pearson Correlation .039 .776** 1 Sig. (2-tailed) .870 .000 N 20 20 20 **. Correlation is significant at the 0.01 level (2-tailed). The coefficient of correlation can vary from positive one (indicating a perfect positive relationship), through zero (indicating the absence of a relationship), to negative one (indicating a perfect negative relationship). As a rule of thumb, correlation coefficients between .00 and .30 are considered weak, those between .30 and .70 are moderate and coefficients between .70 and 1.00 are considered high. However, this rule should be always qualified by the circumstances.   From table 4.1 the coefficient of correlation between Length of Training and Employee Satisfaction is -0.103 which shows the perfect negative relation between Training duration and Employee Satisfaction. The coefficient of correlation between Length of Training and Job Performance is 0.039 which shows the weak relation between Training duration and Job Performance and it concludes that training duration does not made positive impact on Employee Satisfaction and Job Performance. The significant value of Pearson correlation between Length of Training and Employee Satisfaction is greater than 0.05 i.e. 0.666, and the significant value of Pearson correlation between Length of Training and Job Performance is also greater than 0.05 i.e. 0.870, so P-value >0.05 Accept Ho. Hence H1 and H2 are Accepted, there is no relationship between training duration to trainer on the job performance of the employees and on employee level of satisfaction with the training program. It is concluded that trai ning hours does not made an impact, the quality of training made the change. H3: There is no significant difference between types of training given to the trainer with the job performance of the employee. H4: There is no significant difference between the types of training given to trainer with the level of satisfaction of the employee with the training program. Table 4.2 ANOVA Sum of Squares df Mean Square F Sig. JobPerformance Between Groups .000 2 .000 .001 .999 Within Groups 1.482 16 .093 Total 1.482 18 EmployeeSatisfaction Between Groups .007 2 .003 .020 .980 Within Groups 2.734 16 .171 Total 2.741 18 Research tests the impact of training given to trainer on job performance and level of satisfaction of the employee. The Anova Table 4.2 shows that the significant level are greater than 0.05. The significant value of training Between Groups within Groups given to the trainer with the job performance of the employee is 0.999 and the significant value of training Between Groups within Groups given to trainer with the level of satisfaction of the employee with the training program is also 0.980 i.e. P-values >0.05 which means that our both hypothesis are true. Hence H3 and H4 accepted and it is confirmed that there is no significant difference between types of training given to the trainer with the job performance of the employee and with the level of satisfaction of the employee with the training program. Table 4.3 Multiple Comparisons Bonferroni Dependent Variable (I) Type Of Training (J) Type Of Training Mean Difference (I-J) Std. Error Sig. 95% Confidence Interval Lower Bound Upper Bound JobPerformance Not applicable Custamised .00000 .16975 1.000 -.4537 .4537 Both -.00800 .19248 1.000 -.5225 .5065 Custamised Not applicable .00000 .16975 1.000 -.4537 .4537 Both -.00800 .16975 1.000 -.4617 .4457 Both Not applicable .00800 .19248 1.000 -.5065 .5225 Custamised .00800 .16975 1.000 -.4457 .4617 EmployeeSatisfaction Not applicable Custamised -.03222 .23059 1.000 -.6486 .5841 Both -.05200 .26146 1.000 -.7509 .6469 Custamised Not applicable .03222 .23059 1.000 -.5841 .6486 Both -.01978 .23059 1.000 -.6361 .5966 Both Not applicable .05200 .26146 1.000 -.6469 .7509 Custamised .01978 .23059 1.000 -.5966 .6361 In Table 4.5, the low standard error shows the accuracy and fitness of variables in the model. The mean difference between type of training I and type of training J in both cases Job performance and Employee satisfaction are very low, it satisfies that the means of type of training I and type of training J in both cases are equal or all means are near to equal. The right most column shows the confidence interval, the maximum value of upper bound at 95% CI is 0.7509 and all the significant values are greater than 0.7509 i.e. 1.000. It concludes that the statements; there is no significant difference between types of training given to the trainer with the job performance of the employee and with the level of satisfaction of the employee with the training program, satisfies. Hence H3 and H4 Accepted. 4.2 Hypotheses Assessment Summary S.NO. HYPOTHESES SIG. RESULT H1 There is no relationship between training duration to trainer on the job performance of the employees. 0.870 ACCEPTED H2 There is no relationship between training duration to trainer on employee level of satisfaction with the training program. 0.666 ACCEPTED H3 There is no significant difference between types of training given to the trainer with the job performance of the employee. 0.999 ACCEPTED H4 There is no significant difference between the types of training given to trainer with the level of satisfaction of the employee with the training program. 0.980 ACCEPTED CHAPTER 5: DISCUSSION, RECOMMENDATIONS AND IMPLICATION, FUTURE RESEARCH AND CONCLUSION 5.1 Discussion Training is very important for any organization. It helps in developing new workforce and motivates employees. The biggest challenge for Human Resource is to persuade line managers to develop and manage people. These line managers should be able to build string and personal relationship with the employees through effective communication. There is a need for the line mangers to understand the nature of the employee and his subordinates and should be able to deal with the problems of workers effectively. The performance at work is not only dependent upon the skills and abilities the worker possesses but there are many factors that exist which creates and leave an impact upon the performance of the employee. A well-Trained employee results in well performed job and an unsatisfied employee who is untrained towards his job naturally results in a poor job performance. But the question what motivates man to perform better has many answers. The first training decision that a company has to m ake is not necessarily concerned with whom to train. Instead, the company needs to start by considering whether to buy the new skills they require in the labor market by hiring properly skilled labor, or whether it is preferable to acquire the new skills by Training the companys present staff. The training of the trainer approach has become a promising method to train and develop the trainers and by that training the employee in the organization. When trainers themselves receive training it is usually aimed at familiarizing them with the specifics of a new or revised module or program. The approach appears to be use full in developing the different skills of the employee and improving their job performance and productivity as well. The question here is that what should be the intensity of the training the trainer and the types of training. What were the level satisfaction of the employees with the training program and improvement in the job performance? The trainer can use the share d experiences to create positive images of the new model and its potential effectiveness. 5.2 Recommendations and implications: Training is a very important tool for any organization. The company while letting the employees achieves their personal goals. Staff that is untrained was reluctant to do their jobs quickly and efficiently and were only providing the minimal of what is required of them from the organization. It is important to know how well trained staff was altering the levels of productivity and performance within a company, thus affecting the competitiveness of the business. A well trained staff is not only able to increase productivity and performance but is also prepared to accept responsibility, willingly and happily. Companies should provide adequate trainings to their trainers and maintain a high level of standards to improve their training skills from which their end customer the employee can benefit from it 5.3 Future Research: Future research can be done on the trainers motivations that how trainer feels motivated after given the training to the employee. As the trainer is motivated then it will be more beneficial for the organization because it gives his best to the employee and in the long run employees become more efficient in their work. 5.4 Conclusion The main purpose of this study was to highlight effects of training the trainer on training outcomes. Training duration to training to the trainer has a no effect on the job performance of the employee and the level of satisfaction of the employees with the training program. It was also seen that there is no relation between the type of training given to the trainer with the level of satisfaction of employee with the training program and job performance. It was observed that there was a bias in the respondents responses. Responses of majority employee of non trained trainer were same as the employee with trained ones. This can be the result of less secure job and unemployment status in Pakistan. In an economy which is going though an economic turmoil as majority of organization looking to cut down cost training is the first thing they abundant. This can be one reason why there is no co-relation between trainings the trainer and performances of the employees.

Introduction And Company Profile Of Nestle Marketing Essay

Introduction And Company Profile Of Nestle Marketing Essay Nestles start date back to 1866, when two split Swiss enterprise were found that would later form the core of Nestle. In the subsequent decades, the two challenging enterprise forcefully delayed their businesses throughout Europe and the United States. Nestle was formed in 1905 by the merger of the  Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and  Farine Lactee Henri Nestle, founded in 1866 by  Henri Nestle. The company grows significantly during the First World War and again following the Second World War, expanding its contributions outside its early reduced milk and child formula products. The company has made a number of corporate acquisitions, including  Crosse Blackwell  in 1950,  Findus  in 1963,  Libbys  in 1971,  Rowntree Mackintosh  in 1988 and  Gerber  in 2007. Nestles products include  baby food,  bottled water,  breakfast cereals, coffee, confectionery,  dairy products,  ice cream,  pet foods  and snacks. 29 of Nestles brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion), including Nespresso,  Nescafe,  KitKat,  Smarties,  Nesquik,  Stouffers,  Vittel, and  Maggi. Nestle has around 450 factories, operates in 86 countries, and employs around 328,000 people. It is one of the main shareholders of  LOreal, the worlds largest  cosmetics company. Nestle has a primary listing on the  SIX Swiss Exchange  and is a element of the Swiss Market Index. It has a secondary listing on  Euronext. In 2011, Nestle was listed No. 1 in the  Fortune Global 500  as the worlds most gainful business with a market capitalization of $ 200 billion, Nestle ranked No. 13 in the  FT Global 2011. . As nutrition, health and wellness company, Nestle, is committed to the improvement of value of life by helping community in which it operates to meet basic and necessary human needs. The competitors are glaxosmith con, Britannia, rei agro, kwality dairy, lakshmi energy, heritage foods etc. Over the years Nestle has used its resources, skills and technology to help find solutions to the many socio-economic challenges facing communities. Many of the communities are confront by challenges such as poor cleanliness, lack of clean water, poverty, diseases, underfeeding, food security and many others. Mission: Positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.   Vision: To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products. Company profile: Nestle India Ltd, one the biggest players in FMCG segment, has a existence in milk nutrition, beverages, prepared dishes cooking aids chocolate confectionery segments. The company is unavailable in the food business. The food business incorporate product groups, such as milk products and nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionery. Nestle India manufactures products under brand names, such as Nescafe, Maggi, Milky bar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea. The company has also introduced products of daily utilization and use, such as Nestle Milk, Nestle Slim Milk, Nestle Fresh n Natural Dahl and Nestle Jeera Raita. The companys brands include milk products and nutrition, prepared dishes and cooking aids, beverages, and chocolates and confectionery. Their milk products and nutrition includes Nestle Everyday Dairy Whitener, Nestle Everyday Ghee, Nestle Milk, Nestle Slim Milk and Nestle Dahl. Beverages Include Nescafe Classic, Nescafe Sunrise Premium, Nescafe Sunrise Special and Nescafe Cappuccino. Nestle India is a secondary of Nestle S.A. The company has attendance across India with 7 manufacturing facilities and four branch offices extend across the region. The four branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The companys four factories were awarded the internationally predictable external certification ISO 14001 for adherence to environmental processes and OSHAS 18001 for Health and Safety. In the year 2008, the company launched Nestle Nesvita Pro-Heart Milk with Omega-3 in Mumbai. Nestle Nesvita Pro-Heart is part of daily diet and has Omega-3 heart friendly nutrients scientifically known to help manage cholestrol. As part of their ongoing dedication to offering best in class nutrition products to Indian consumers, the company launched NESTLE NAN 3, a follow-up formula for older infants. During the year, MAGGI PICHKOO Tomato Ketchup was launched in a unique easy to handle day pack to drive affordability, taste and convenience for a larger number of consumers. Milestones achieved CNBC Awaaz Consumer Awards has honoured  Nescafe  as the most preferred coffee brand. Business  India  has rated Nestle  India  as No.1 on Return On Capital Employed amongst Super 100 companies. In 2011-2012 Nestle India was awarded the Best Exporter of Instant Coffee, Highest Exporter to Russia and CIS, Highest Exporter to Far East Countries. Recent developments The company has introduced products in milk segment for daily consumption and use such as  Nestle Milk, Nestle Slim Milk, Nestle Fresh n Natural Dahl and Nestle Jeera Raita. Growth of nestle In 2008 profit growth are increase 29.06%, in 2009 profit growth are increase 22.64%, in 2010 profit growth are increase 24.99%, in 2011 profit growth are increase 17.45%, in 2011 profit growth are increase 11.06%. In 2008 sales are increase 23.40%, In 2009 sales are increase 18.62%, In 2010 sales are increase 21.94%, In 2011 sales are increase 19.76%, In 2011 sales are increase 10.83%. Nestle company continues to maintain high operating margins at around 21%. We believe low volume growth resulted from lower off-take by canteen store departments, which sustained to result in slower growth across industry. Depreciation provisioning has increased by approximately 86% due to aggressive capacity addition by the company in the last one year.   The lower net profit growth is also due to a reduction in the tax benefits enjoyed by the company at its Pantnagar plant in the March 2012 quarter. net profits expanded just 9 per cent in the March 2012 quarter; growth in the March 2011 quarter stood at 27 per cent. The Nestle scrip closed at Rs 4,938.10 up by 0.92% while the Bombay Stock Exchange marginally declined by 0.33% to close at 17,151.29. In 2010 operating profit are 1015.39 crore, In 2011 operating profit are 1245.42 crore, In 2012 operating profit are 1537.96 crore. Nestle company every year increase the profit because of the customer are purchased from the different product in the market. Customer are satisfied for the all the products. Product Milkmaid Milkmaid A partly skimmed sweetened condensed milk, nestle milkmaid is a versatile product and excellent as a dessert ingredient. With milkmaid, you can whip up lip-smacking desserts for your family in the shortest possible time.   Lactogen Lactogen We supply milkoplex bolus which helps in stimulating the milking power of psychologically disturbed milch animals such as cows and buffaloes. Some of the psychological conditions for which milkoplex blous is used in animals. Nestle Cerelac Nestle Cerelac Our range is highly hygienic and has excellent strength that prevents the food from dust, moisture and other contaminants, thereby increases shelf life. Further, our range is available in different finishes and at most affordable rates to the clients. Nestle Nescafe Nestle Nescafe We are engaged in offering Instant Nescafe Premix, which is prepared by just adding hot water. It is instant to prepare, and additional sugar or milk is not required. We procure these instant Nescafe premix from reliable vendors of the market, keeping in mind the varied requirements of our clients. These are made using perfect proportions ensuring rich taste and pleasant aroma. Nestle Munch Nestle Munch We offer instant chocolate premixes which is of high standard. Recipe based exotic beverages to have an intense lingering experience. We manufacture the most luscious and refreshing Instant chocolate Premix. We use meticulously selected chocolate to create the most natural coffee flavor. As the name suggests, this coffee premix is very convenient to use and provides great taste. Nestle Kitkat Nestle Kitkat Chocolate is the choicest food item among people for celebrating various occasions and parties. Using pure milk these chocolates are made which are blended with dry fruits to bring a delicious and crunchy taste. These chocolates are further finished with square shaped cakes and are packed using quality packaging materials which keep them fresh hygienic for a long period of time. Nestle Maggi Nestle Maggi As a reputable trader, we are always ready with fresh stock of the best quality Maggi Masala Noodles. We provide Maggi Masala Noodles to popular outlets in India and other retail shops. Moreover, Maggi Masala Noodles are always in demand in the market. Nestle Nestogen Nestle Nestogen Contents : Per 100g: Fat 23.9 g, linoleic acid 3.65 g, linolenic acid 467 mg, docosahexanoic acid 44 mg, protein12.5 g, carbohydrates 58.2 g, minerals 2.4 g, sodium 155 mg, potassium 495 mg, chloride 305 mg, calcium 475 mg, phosphorus 305 mg, magnesium 33 mcg, manganese 45 mcg, moisture 3.0 g, vitamin A 1,500 IU, vitamin D 230 IU, vitamin E 6 IU, vitamin. K 40 mcg, vitamin C 50 mg, vitamin B1 0.35 mg, vitamin B2 0.75 mg, niacin 5 mg, vitamin B6 0.37 mg, folic acid 45 mcg, pantothenic acid 2.2 mg, vitamin. B12 1.5 mcg, biotin 11 mcg, choline 50 mg, inositol 25 mg, taurine 40 mg, carnitine 8 mg, iron 6 mg, iodine 75 mcg, copper 0.3 mg, zinc 3.7 mg, selenium 5 mcg ,498 kcal. Production department Production process: Milk collection: Milk collection system of nestle milk pak is excellent. According to this system milk is collected farmer area of about 72000 km. Village milk center 2273 Sub centers 583 Main centers 23 Nestle acquire milk directly few farmers, there is no middle man. On molk centers price is milk is paid according to percentage of fats. If the quality of fat is less than required (6%) than price will be accordingly. in milk collection centers temperature of milk is kept at 4 C. Reception: From milk collection centers milk is collected and deliver to factory daily seal of tankers are correctly decided. Receiving capacity of milk is 60000 liters. Standardization: All the animals are different composition of fats in their milk in different seasoners. Standardize milk according to the recipe milk is given temperature of 72 c for 15 second to reduce bacteria in milk, this process is called thermization life of milk is increased by this process and standardization composition is fats. Decreaming: In this process of descreming solid non fat and cream is divided, milk is given temperature of 60 c and 60000 rpm in de- cremer.so that dirt particles cream can be estranged Dirt is drained after 30 seconds milk is send for further processes. Pasteurization: In this process milk is heated at 92 c for 5 seconds to remove remaining bacteria. After pasteurization milk to treated for conversion into powder. Evaporation: Low hit treatment: Milk is intense at high pressure of 889 mille bar so that is start boiling at about 70 c. 4 effect folling film: Milk is evaporating in 4 consequence system. Milk is evaporating about 56%, 62%, 67% and 75% after 1 st, 2 nd, 3 rd and 4 th effect respectively. Spray drying: In this process there are 5 creative high pressure nozels which exert high pressure on milk after that their which exert high pressure on milk after that that area about 50% water and 50% solids in milk. Cooling: After spray drying there is a cooling process, in which powder is cooled before storing. Packing: Milk is packed in different packing according to the weight required, form tote tilting station from selling. Marketing department Product: Milkmaid Lacto gain Nestle cerelac Nestle Nescafe Nestle munch Nestle kitkat Nestle magi Nestle nestogen Price: product price milkmaid 30 Nestle kitkat 30 Nestle magi 40 Nestle Nescafe 50 Nestle munch 20 Distribution channel: manufacturer agent distributor retailer end customers Segmentation: Geographic segmentation: It is compare the spending levels, income levels, employment levels and buying lifestyle. Demographic segmentation: This refers to ways of separating people according to age, gender and income. Psychographic segmentation: There are no. of important issue to not regarding the use of socio economic groups. They refer to the head of household. They do not refert to income levels. Behaviouristic segmentation: It is considered consumer behavior patterns. Human resource department HR policy: This policy encompass those strategy which represent a sound basis foe competent and helpful HR management in the nestle group of around the world. They are in spirit supple and vibrant and many require modification to a variety of situation. Therefore its execution will be stimulated by sound decision fulfillment with local market laws and common sense, taking into account thee explicit framework. These HR policies are address to all those who have a dependability in organization people as well as to HR professionals. The nestle management and headship principles include the guidelines inspiring all the nestle employees in their action and in their dealing with others. Employment: The commercial business principles outline the companys promise to fully support and to respect a series of principles and international convention regarding employment rights. Nestle provides working environment which protects the health and welfare of the employees according to the highest reasonable standard of safety, hygiene and security. Each employee should not only care for her own safety. Nestle favors a policy of long term employment. Whenever, an business cannot be maintained within the nestle specialty, reasonable step will be undertaken to avoid overall loss of employment by identifying external business willing to take over activity from nestle. Work life balance: Nestle is prepared to support employees who wish to taken an active part in the life of the society or by pretentious farm duties in professional, civic, cultural, religious organizations is being understood. Nestle consider that the employees private and professional life should have a good balance. Nestle encourages bendable working condition whenever possible and encourage its employees to have motivations outside work. Industrial relations: Nestle upholds autonomy of relationship of its employees and the effective gratitude of the collective bargaining. IR are a clear responsibility of local management and will be handle at the suitable level: first at site level (factories) consequently at regional level. Relation with union established under strict observation of national law, international commendation to which nestle has to a voluntary basis stated in the corporate business principles. Nestle will ensure that direct and frequent communication is established with its employees, both union members and non- members, as mention in the nestle management and leadership. HR organization: The fact that Nestle is more people and product than systems leaning is reflecting in the way HR is functioning and is organized. Processes and systems as well as professional HR tools are there to support HR management but never to the damage of the human dimension. The HR function should report to the manager accountable for a defined operation (Region, Market, Country, and Factory) with a functional relation to the market HR according to the size of that operation. The HR manager should not only have the skills and competencies from a simply professional position but also have the behavior and the influence to be a dependable partner to her/his contemporaries. HR function should certainly provide perfect organizational hold. Information technology department On a day to day basis, our systems give the essential edge to significant, highly complex business functions across everything from logistics to manufacturing, human resources, finance and sales. Its therefore fundamental that we stay supple in order to allow each business group to counter to quickly shifting market circumstances whilst maintain high standards of dictatorial and internal fulfilment. A demanding IT career which is as much about service management and delivers efficient cost-effective services as it is about technical knowledge. It will entail you to drive out needless cost and complication and pre-empt problems through end-user education and a right-first-time mentality. In return, youll be joining an IT team widely documented as the aptitude pool for technical specialist and senior managers throughout Nestles global operations. The opportunity to take your career to a global level and work with the latest configurations from vendor. Plus youll get to say that you helped facilitate the worlds leading nourishment, healthiness and wellness of nestle company. Swot analysis Strength: Brand image Marketing strategies established by the innovative Financial, marketing and sales strategies are formulated by gauge the interrupted research Approved out of moderator market trend. It is a large scale organization, with plentiful funds and has the ability of acquire weaker Firms by throw out of competition. E.g. growing sales and profits, quality products, skilled Labor, educated staff, solid financial position. capability to control strong product name to generate sales Talent to modify product to the local market situation. physically powerful worldwide operation with diversify income base investigate and expansion capability The world biggest processed foods and beverages company constantly introduce new products for its Indian customers on a numerous basis, thus Growing its product offering. Parent support:   Nestle India has a strapping maintain from its parent company, which is the worlds largest process food and beverage company, with a attendance in almost every country. The company has entree to the parents enormously victorious international piece of paper of products and brand. Brand strength: In India, Nestle has some very strapping brands like Nescafe, Maggi and Cerelac. These brands are almost standard to their product category. Product innovation: The nestle company has been always introduce new products for its Indian consumers on a common basis, thus increasing its product contributions. Weaknesses: Escalating instance of product recall obstruct brand equity The target market of nestle milk pack is upper middle and high class because lower middle and Reduced class can not pay for to buy milk due to its best value Main weakness is milk pak that there are special companies of milk but the name of nestle Milk pack is forever position in the last because of low advertising and marketing of the Product. Supply chain: The company has a compound supply chain management and the main matter for Nestle India is traceability. The food processing industry requires high standards of cleanliness, quality of safe to eat input and workers. The uneven nature of the Indian market place complicates things more. Exports: The domestic business posted a 13.7% growth in net sales to Rs. 1866 cr. However, exports register a 1.1%decline to Rs. 118 cr although a strong 56% increase in exports to third parties due to 24.5% decline in exports in affiliate. This constitutes a big portion of the total exports to a single location. Historically, India has been a very unbalanced market for Nestle, and its overall performance takes a hit often due to this factor. Mature markets: Nestle is incoming to markets that are already mature and can give a rough struggle to new entrants in the market. Plain yogurt: Nestle plain yogurt has proved to be a nestle weakness because it has been unable to make its market place in India, but nestle by analyze the responsive areas can rise above its weaknesses. Less consumer research in few areas. Opportunity: conversion to a nourishment and well being company Focus on rising and budding saving booming out at home company possible to enlarge to minor towns and geographic product recognition rule can be adopt to increase sales Expand by modification the taste of the sufficient towards product. Healthy food market Asian market Expansion: The company has the possible to expand to smaller towns and other geographies. Existing markets are not fully tap and the company can increase occurrence by stabbing further. With Indias demographic profile shifting in favor of the uncontrollable class, the per capita utilization of most FMCG products is likely to grow. Nestle will have the intrinsic advantage of this trend. Product offerings  : The company has the option to expand its product sheet by introducing more brands which its parents are famous for like breakfast cereals, Smarties Chocolates etc. Global hub: Since manufacturing of some products is cheaper in India than in other South East Asian countries, Nestle India could become an export center for the parent in convinced product category. Threats: reduce chocolate interest Water fulfillment issue consequential in penalty payments Macro economic factors allegation of unprincipled trade Market section growth could draw new entrant Taste of consumer has already developed which is hard to change. Inflation is getting higher and higher so the purchase power of the people is decreasing day to Day basis. Competition: The company faces huge struggle from the organized as well as the unorganized sectors. Off late, to loosen its trade and investment policies to facilitate the country to better function in the globalised wealth, the Indian Government has condensed the import duty of food segments thus increasing the fight. Changing consumer trends: Movement of enlarged consumer spends on consumer durables resulting in lower expenses on FMCG products. In the past 2-3 years, the performance of the FMCG sector has been uninspiring despite the economy growing at a straight speed .Although, off late the state has been improving, the confidence on monsoon is very high. Sectoral woes: Rising prices of raw materials and fuels, and sequentially, increasing wrapping and manufacturing costs. But the companies may not be able to pass on the full encumber of these onto the customers. Michel Porters Five Force Model http://t2.gstatic.com/images?q=tbn:ANd9GcQCqo8SyDfdR3pTZWlc2JNAeu_q5NdDJPSrL1hW3R9f-qEszGcc Threat of new entrants: The threat of entry depends on the existence of entry barriers and the attendance of new entrants to a food processing industry naturally bring to it new competence and the want to increase market share. The threat of substitutes exists most acutely when the price of a similar product in the marketplace go losing. As more substitutes become available, both the order for and the price of the products becomes more expandable. As the price for substitutes goes down, the manufacturer of the original product is prohibited from rising or required to lower its price. Smaller food processing companies often have difficulty obtain supermarket step autonomy for their products as large retailer charge for hole on their shelf and give precedence to the established companies who can pay for the advertising needed to produce high buyer command The nation is a major factor as if the company requirements to be a part in this food processing industry. It must be clever to face high costs for strapping competition. Moreover, the slow market growth rate for the food processing industry cause gaining between companies, resulted the barriers to entry are high with so many food processing companies and little to zero capability remaining for any more companies. The barriers to entry are obstacle on the way of possible new entrant to enter the market and complete with the incumbent. The difficulty of entering a market cans protection the incumbent alongside new entrants. Current profits are potentially higher than in a truly aggressive market, at the operating expense of their suppliers and buyers. The higher the barriers to entry, the more power in the hand of serving. Most important barriers: Capital requirements Government policy and regulations Customer channels Bargaining power of customers: Buyers are the people or organizations who generate demand in the food processing industry. Bargain power is capacity to pressure the setting of prices. Monopolistic buyer will use their supremacy to remove better terms higher profit margin at the expense of the sell. In a truly competitive market, no one buyer can set the prices. Instead they are set by supply and demand. Prices are set by supply and demand and the market reach the pareto-optimal point where the highest probable number of customers are content at a price that still allow for the supplier to be beneficial. The bargaining power of buyer is greater than: There are leading buyers and many sellers in food processing industry Product are consistent Buyers pressure to integrate backward into the food processing industry. Suppliers do not threaten to combine forward into the buyers industry. The industry is not a key supplying group for buyers, Consumers affect the food processing industry through their ability to strength down prices, bargain for higher products quality and services, and play competitors alongside each other. The bargaining power of buyers is high as there are huge tendency of new entry with new and diversity of products. Besides, consumers prefer choose products which offer lower prices. For example, Campbells soup products price is relatively 20 to 25% higher than generic brands in grocery stores, hence some consumers would choose generic brand products in the market rather than Campbells. Besides, the profitability obtained by the company is also determined by consumers. Food processing companies would be forced to lower prices if consumers believe that the prices are too luxurious as consumers be inclined to stop buying their products or button to supplements. Bargaining power of suppliers: Suppliers are the businesses that supply materials other products into the food processing industry. The cost of items buy from suppliers (e.g. raw materials, components) can have a major impact on a industry productivity. Suppliers may decline to work with the firm. Analysis of the determinants of qualified power between the manufacturer in food processing industry and their supplier is accurately parallel to analysis of the relationship between manufacturer and their buyer. The firms in the food processing industry that are the buyers and the producers of inputs that are the suppliers. The key issue is the case with which the firms in the food processing industry can control between different contribution suppliers and the comparative bargaining power of each party. Suppliers can involve the food processing industry during their skill to raise prices or decrease the quality of purchased goods and services. In case quality products the suppliers features an important factor. Due to the increase rate overall price of material has been significantly increased. Suppliers can also exercise authority on the players in a food processing industry. Supplier can grow bargaining power and can be possible threat to industry players in terms of food processing industry profits. They have the aptitude to increase or decrease the quality of products in a particular food processing industry. Supplier powerful: It is subject by a few companies and is more focus than the industry is selling to. Its product is exceptional or at least differentiates or if it has built up switching costs. The food processing industry is not an important customer for the supplier group. Threat of Substitutes Products: Those products that come from other industries and can create as a exchange for product in the fundamental food processing industry. In the area of expertise coffee industry, substitute products can be those non strong beverages such as tea, soft drinks, fruit juices and energy drinks and other caffeinated drinks. These are sources of substitute products which the customer can purchase in place of coffee. However, the only true straight substitute for specialty coffee is the basic coffee, but the basic coffee is careful to be a considerably minor quality than field an as such does not near threat to specialty coffee. The rivalry from firms of other industries which offer substitute products is strong as they are produce, supplying and serving the same food products that the food processing companies are. For example, Dunkin Donuts is in the foodservice industry and Campbell Soup Company is in the food processing industry. On the other hand, there are several possible substitutes; a cup of specialty coffee is still what consumer prefers to purchase. Product segregation and trademark icon plays an important role in this food processing industry. The field coffee product are different in many aspect from the substitute. Coffeehouses offer not only a cup of coffee but the incident of sipping the specialty coffee on a deluxe hotel. Soft drink companies and non alcoholic beverages producer are on bunch marketing, selling their product in sell stores, supermarket and departmental stores. Hence, the substitute products is not significant or is not careful a major force In the specialty coffee business, Rivalry among competitors: The rivalry among companies in the food processing industry i